CLG would like to introduce RatePlug. RatePlug provides Realtors and their Mortgage Lenders with marketing and technology solutions to educate potential home buyers.
RatePlug integrates interactive, real-time mortgage payment information within Multiple Listing Services across the U.S.A.
New, Automated RatePlug Marketing System available to TREND Agents : This program integrates real-time mortgage payment information with MLS property information. Click the link below to learn more.
https://www.facebook.com/pages/Centennial-Lending-Group-LLC/162047957146309?sk=app_237342086329077
CLG & RatePlug from your MLS/TREND agent marketing 06102013
1. Main Menu
RatePlug and CLG are introducing a
new way of marketing while enhancing
relationships between Loan Officers,
Realtors and Homebuyers.
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug is a Service of the MLS
How does RatePlug help Realtors in today’s market?
CLG and RatePlug Open House Flyer marketing…
How RatePlug & CLG will display within TREND MLS?
RatePlug keeps you 100% compliant…
RatePlug CLG Lender “Get Details” Example
Main Menu
How do Realtors Activate CLG / “Client Full W/Mortgage Info”?
RatePlug Video introduction to Realtors…
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
2. How does RatePlug
help Realtors…
• Realtors have No Additional cost. RatePlug is already provided to
you through your MLS.
• Through RatePlug, Realtors have the ability to offer an interactive
Live Mortgage tool within their property listings. This allows the
Realtor to stand out amongst other Realtors.
• Agents using RatePlug experience a 23.71% shorter timeframe
from List Date to Contract Date.
• All Realtors have access to the RatePlug program. In order to
present Live Mortgage Information, Realtors must authorize an
Loan Officer to be featured. Once an Loan Officer is signed up,
Realtors do nothing further, the Loan Officer services the Realtor
and builds a stronger relationship. CLG can help you get started.
• Realtors are provided FTC compliant co-branded Open
House/Property Fliers.
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
How does RatePlug help Realtors in today’s market?
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
3. RatePlug Video
introduction to
Realtors…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug Video introduction to Realtors…
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
4. FTC Mortgage Advertising Practices
RatePlug protects you from FTC (MAP) record keeping violations
The new FTC (MAP-Mortgage Acts and Practices) regulations impact ALL
real estate professionals who offer information about mortgages to clients or
customers. . The two key areas of concern that RatePlug has addressed to
protect the Agent and the Lender are as follows:
Disclaimer language - RatePlug has adopted the National Association of
Realtor's recommended disclaimer and has incorporated the language into
all flyers generated through our Program. This disclaimer is simple and clear
specifying that the Broker/Agent is not a mortgage lender and directs the
customer to contact the lender directly with mortgage related inquiries.
Record Keeping - The new regulations specify that real estate
professionals are required to save all mortgage related communications for
up to 6 years from the date that the communication was made available to
the consumer. RatePlug archives every lender display created through
RatePlug on property reports as well as every property flyer generated
through the RatePlug system for retrieval at a later date if necessary.
RatePlug provides the comfort of knowing that Lenders can continue to
effectively assist their Real Estate Agents in marketing their properties
without the burden or risk of being outside of the new FTC requirements.
RatePlug keeps you
100$ compliant
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug keeps you 100% compliant…
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
5. How RatePlug will
display within TREND
MLS…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
How RatePlug & CLG will display within TREND MLS
Pictures, property
description & Agent
info provided by MLS
• Online, Interactive
Housing Payments
& Lending info
displayed side by
side with property
information on a
new Customer
Report.
• “GET DETAILS”
• Interactive
mortgage tool
allows homebuyers
to play “what if”
financing needs.
• Keeps customers
on listings longer
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
6. RatePlug CLG Lender
Detail Example…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug CLG Lender “Get Details” Example…
• Customers can
contact the Lender
and ask specific
questions.
• CLG Secure Online
Pre-Approval link.
CLICK HERE
• Taxes, insurance,
Assessments, PMI,
and Mortgage
Payment is factored
in based on each
specific listing.
• Consumers play
“what if” scenarios
with live mortgage
products that each
LO maintains to help
find a program that
best fits them.
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
7. CLG and RatePlug
Open House
marketing…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
CLG and RatePlug Open House Flyer marketing…
Pictures, property
description & Agent
info provided by MLS
• Realtor Contact
information
• Relationship
Disclosure
• Open House Flyer
created by your
Loan Officer
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
8. How do Realtors sign
up with RatePlug &
CLG
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
How do Realtors Activate CLG / “Client Full W/Mortgage Info”?
• Agents login into
the TREND system
here
• Option, they can
change the Default
Report to the “Client
Full W/Mortgage
Info”. They will then
need to click on
“Save” to save the
changes.
• Change the default
e-mail report to the
RatePlug report as
well. Using the e-
mail selection on the
left and changing
the “Choose
Report” default.
Click on “Save” to
save the changes.
RatePlug is a Service of the MLS
Click the icon to learn more…
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com