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RatePlug and CLG are introducing a
new way of marketing while enhancing
relationships between Loan Officers,
Realtors and Homebuyers.
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug is a Service of the MLS
How does RatePlug help Realtors in today’s market?
CLG and RatePlug Open House Flyer marketing…
How RatePlug & CLG will display within TREND MLS?
RatePlug keeps you 100% compliant…
RatePlug CLG Lender “Get Details” Example
Main Menu
How do Realtors Activate CLG / “Client Full W/Mortgage Info”?
RatePlug Video introduction to Realtors…
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
How does RatePlug
help Realtors…
• Realtors have No Additional cost. RatePlug is already provided to
you through your MLS.
• Through RatePlug, Realtors have the ability to offer an interactive
Live Mortgage tool within their property listings. This allows the
Realtor to stand out amongst other Realtors.
• Agents using RatePlug experience a 23.71% shorter timeframe
from List Date to Contract Date.
• All Realtors have access to the RatePlug program. In order to
present Live Mortgage Information, Realtors must authorize an
Loan Officer to be featured. Once an Loan Officer is signed up,
Realtors do nothing further, the Loan Officer services the Realtor
and builds a stronger relationship. CLG can help you get started.
• Realtors are provided FTC compliant co-branded Open
House/Property Fliers.
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
How does RatePlug help Realtors in today’s market?
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
RatePlug Video
introduction to
Realtors…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug Video introduction to Realtors…
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
FTC Mortgage Advertising Practices
RatePlug protects you from FTC (MAP) record keeping violations
The new FTC (MAP-Mortgage Acts and Practices) regulations impact ALL
real estate professionals who offer information about mortgages to clients or
customers. . The two key areas of concern that RatePlug has addressed to
protect the Agent and the Lender are as follows:
Disclaimer language - RatePlug has adopted the National Association of
Realtor's recommended disclaimer and has incorporated the language into
all flyers generated through our Program. This disclaimer is simple and clear
specifying that the Broker/Agent is not a mortgage lender and directs the
customer to contact the lender directly with mortgage related inquiries.
Record Keeping - The new regulations specify that real estate
professionals are required to save all mortgage related communications for
up to 6 years from the date that the communication was made available to
the consumer. RatePlug archives every lender display created through
RatePlug on property reports as well as every property flyer generated
through the RatePlug system for retrieval at a later date if necessary.
RatePlug provides the comfort of knowing that Lenders can continue to
effectively assist their Real Estate Agents in marketing their properties
without the burden or risk of being outside of the new FTC requirements.
RatePlug keeps you
100$ compliant
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug keeps you 100% compliant…
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
How RatePlug will
display within TREND
MLS…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
How RatePlug & CLG will display within TREND MLS
Pictures, property
description & Agent
info provided by MLS
• Online, Interactive
Housing Payments
& Lending info
displayed side by
side with property
information on a
new Customer
Report.
• “GET DETAILS”
• Interactive
mortgage tool
allows homebuyers
to play “what if”
financing needs.
• Keeps customers
on listings longer
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
RatePlug CLG Lender
Detail Example…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
RatePlug CLG Lender “Get Details” Example…
• Customers can
contact the Lender
and ask specific
questions.
• CLG Secure Online
Pre-Approval link.
CLICK HERE
• Taxes, insurance,
Assessments, PMI,
and Mortgage
Payment is factored
in based on each
specific listing.
• Consumers play
“what if” scenarios
with live mortgage
products that each
LO maintains to help
find a program that
best fits them.
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
CLG and RatePlug
Open House
marketing…
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
CLG and RatePlug Open House Flyer marketing…
Pictures, property
description & Agent
info provided by MLS
• Realtor Contact
information
• Relationship
Disclosure
• Open House Flyer
created by your
Loan Officer
RatePlug is a Service of the MLS
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com
How do Realtors sign
up with RatePlug &
CLG
CLG Agent Marketing Support
Centennial Lending Group NMLS #340534
How do Realtors Activate CLG / “Client Full W/Mortgage Info”?
• Agents login into
the TREND system
here
• Option, they can
change the Default
Report to the “Client
Full W/Mortgage
Info”. They will then
need to click on
“Save” to save the
changes.
• Change the default
e-mail report to the
RatePlug report as
well. Using the e-
mail selection on the
left and changing
the “Choose
Report” default.
Click on “Save” to
save the changes.
RatePlug is a Service of the MLS
Click the icon to learn more…
Created by: William P. McLennan
CLG / Director of Marketing
Office # 215-469-1000 / Cell#267-280-3388
wmclennan@clg-llc.com

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CLG & RatePlug from your MLS/TREND agent marketing 06102013

  • 1. Main Menu RatePlug and CLG are introducing a new way of marketing while enhancing relationships between Loan Officers, Realtors and Homebuyers. CLG Agent Marketing Support Centennial Lending Group NMLS #340534 RatePlug is a Service of the MLS How does RatePlug help Realtors in today’s market? CLG and RatePlug Open House Flyer marketing… How RatePlug & CLG will display within TREND MLS? RatePlug keeps you 100% compliant… RatePlug CLG Lender “Get Details” Example Main Menu How do Realtors Activate CLG / “Client Full W/Mortgage Info”? RatePlug Video introduction to Realtors… Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 2. How does RatePlug help Realtors… • Realtors have No Additional cost. RatePlug is already provided to you through your MLS. • Through RatePlug, Realtors have the ability to offer an interactive Live Mortgage tool within their property listings. This allows the Realtor to stand out amongst other Realtors. • Agents using RatePlug experience a 23.71% shorter timeframe from List Date to Contract Date. • All Realtors have access to the RatePlug program. In order to present Live Mortgage Information, Realtors must authorize an Loan Officer to be featured. Once an Loan Officer is signed up, Realtors do nothing further, the Loan Officer services the Realtor and builds a stronger relationship. CLG can help you get started. • Realtors are provided FTC compliant co-branded Open House/Property Fliers. CLG Agent Marketing Support Centennial Lending Group NMLS #340534 How does RatePlug help Realtors in today’s market? RatePlug is a Service of the MLS Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 3. RatePlug Video introduction to Realtors… CLG Agent Marketing Support Centennial Lending Group NMLS #340534 RatePlug Video introduction to Realtors… RatePlug is a Service of the MLS Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 4. FTC Mortgage Advertising Practices RatePlug protects you from FTC (MAP) record keeping violations The new FTC (MAP-Mortgage Acts and Practices) regulations impact ALL real estate professionals who offer information about mortgages to clients or customers. . The two key areas of concern that RatePlug has addressed to protect the Agent and the Lender are as follows: Disclaimer language - RatePlug has adopted the National Association of Realtor's recommended disclaimer and has incorporated the language into all flyers generated through our Program. This disclaimer is simple and clear specifying that the Broker/Agent is not a mortgage lender and directs the customer to contact the lender directly with mortgage related inquiries. Record Keeping - The new regulations specify that real estate professionals are required to save all mortgage related communications for up to 6 years from the date that the communication was made available to the consumer. RatePlug archives every lender display created through RatePlug on property reports as well as every property flyer generated through the RatePlug system for retrieval at a later date if necessary. RatePlug provides the comfort of knowing that Lenders can continue to effectively assist their Real Estate Agents in marketing their properties without the burden or risk of being outside of the new FTC requirements. RatePlug keeps you 100$ compliant CLG Agent Marketing Support Centennial Lending Group NMLS #340534 RatePlug keeps you 100% compliant… RatePlug is a Service of the MLS Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 5. How RatePlug will display within TREND MLS… CLG Agent Marketing Support Centennial Lending Group NMLS #340534 How RatePlug & CLG will display within TREND MLS Pictures, property description & Agent info provided by MLS • Online, Interactive Housing Payments & Lending info displayed side by side with property information on a new Customer Report. • “GET DETAILS” • Interactive mortgage tool allows homebuyers to play “what if” financing needs. • Keeps customers on listings longer RatePlug is a Service of the MLS Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 6. RatePlug CLG Lender Detail Example… CLG Agent Marketing Support Centennial Lending Group NMLS #340534 RatePlug CLG Lender “Get Details” Example… • Customers can contact the Lender and ask specific questions. • CLG Secure Online Pre-Approval link. CLICK HERE • Taxes, insurance, Assessments, PMI, and Mortgage Payment is factored in based on each specific listing. • Consumers play “what if” scenarios with live mortgage products that each LO maintains to help find a program that best fits them. RatePlug is a Service of the MLS Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 7. CLG and RatePlug Open House marketing… CLG Agent Marketing Support Centennial Lending Group NMLS #340534 CLG and RatePlug Open House Flyer marketing… Pictures, property description & Agent info provided by MLS • Realtor Contact information • Relationship Disclosure • Open House Flyer created by your Loan Officer RatePlug is a Service of the MLS Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com
  • 8. How do Realtors sign up with RatePlug & CLG CLG Agent Marketing Support Centennial Lending Group NMLS #340534 How do Realtors Activate CLG / “Client Full W/Mortgage Info”? • Agents login into the TREND system here • Option, they can change the Default Report to the “Client Full W/Mortgage Info”. They will then need to click on “Save” to save the changes. • Change the default e-mail report to the RatePlug report as well. Using the e- mail selection on the left and changing the “Choose Report” default. Click on “Save” to save the changes. RatePlug is a Service of the MLS Click the icon to learn more… Created by: William P. McLennan CLG / Director of Marketing Office # 215-469-1000 / Cell#267-280-3388 wmclennan@clg-llc.com