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3 Myths of Web 2.0:
Common Barriers to Bringing Web 2.0
into the Enterprise
KPMG/Backbone Pick 20 Awards – September 16, 2008
MyNameIsKate.ca – blogging about the intersection of
 LintBucket Media (LintBucket.com) is a boutique       marketing, technology and design, plus other juicy bits.
marketing agency headquartered in Vancouver that
focuses on social media, community building and co-
creation between brands and their audiences




                                                       OneDegree.ca is one of
                                                      Canada's leading online
                                                      publications about digital
                                                      marketing, online
  Our Services:                                       communications and
                                                      social media -- penned by
     Online Marketing Campaigns                      some of Canada's bright
     Social Media Marketing & Communications         lights and rising stars in
                                                      these areas.
     Community Development
     Internal Social Media Implementation
     SEO-driven Copywriting
Myth 1: Web 2.0 is all about technology




        Subtitle Sample
              This is a bullet point




http://www.flickr.com/photos/hdaniel/159719463/
hquot;p://www.flickr.com/photos/pigaquot;o/332193181/

Myth 2: Web 2.0 is expensive




http://www.flickr.com/photos/tao_zhyn/442965594/
http://www.flickr.com/photos/fling93/316230617/
Myth 3: Web 2.0 means I lose control




http://www.flickr.com/photos/sindesign/221316972/
People Figures: David Armano - Logic + Emotion Blog
http://www.flickr.com/photos/vernhart/1574355646/

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Three Myths of Web 2.0

  • 1. 3 Myths of Web 2.0: Common Barriers to Bringing Web 2.0 into the Enterprise KPMG/Backbone Pick 20 Awards – September 16, 2008
  • 2. MyNameIsKate.ca – blogging about the intersection of LintBucket Media (LintBucket.com) is a boutique marketing, technology and design, plus other juicy bits. marketing agency headquartered in Vancouver that focuses on social media, community building and co- creation between brands and their audiences OneDegree.ca is one of Canada's leading online publications about digital marketing, online Our Services: communications and social media -- penned by   Online Marketing Campaigns some of Canada's bright   Social Media Marketing & Communications lights and rising stars in these areas.   Community Development   Internal Social Media Implementation   SEO-driven Copywriting
  • 3. Myth 1: Web 2.0 is all about technology Subtitle Sample   This is a bullet point http://www.flickr.com/photos/hdaniel/159719463/
  • 5.
  • 6. Myth 2: Web 2.0 is expensive http://www.flickr.com/photos/tao_zhyn/442965594/
  • 8. Myth 3: Web 2.0 means I lose control http://www.flickr.com/photos/sindesign/221316972/
  • 9.
  • 10. People Figures: David Armano - Logic + Emotion Blog