Everywhere you look, eLearning content is begging to be captured and put online. Every time an executive keynotes a conference, a techie gives a chalk talk, a product manager briefs a sales team, or a manager hosts an orientation, valuable content is being created. The trick? How to capture, enliven, deploy, and track it for internal or external audiences. New online tools make it easy to capture your organization’s best presentations and most engaging storytellers, turning them into rich, interactive learning content that’s available 24/7 from any browser or mobile device. This session will equip you with the techniques, tools, and ideas you need to start capturing content on your first day back from Learning 2012!
E-Learning Content Is Everywhere | KnowledgeVision
1. KnowledgeVision Systems, Inc.
Michael E. Kolowich, Founder/CEO
michael@knowledgevision.com
(978) 254-1221
@MichaelKolowich
E-Learning Content for Forrester Research
Briefing is Everywhere!
Bring it to Life with Online Video Presentations
Learning 2012
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2. “To see what is
in front of our nose
is a constant struggle.”
-George Orwell
“In Front of Your Nose”
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3. So it is with e-Learning Content
in our organizations…
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13. Here’s the rub…
The most effective Video producers:
online learning 56% more demand,
medium is video. 24% more budget
Growth in demand vs.
But video content budget
creators are feeling 60%
enormous budget 50%
40%
pressure. 30%
20%
DEMAND for online 10%
video growing 0%
much faster than Video demand Video budget
growth growth
budget. Source: Interactive Media Strategies
Video producer study, 2012
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14. Key questions about “In-The-Wild”
e-Learning Content
How do you recognize it?
How do you capture it?
cost-effectively!
How do you get it online?
How do you make it engaging?
How do you measure its usage and
effectiveness?
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15. Most – but not all – “In-The-Wild” learning
content starts with two essential elements
Presentation slides, charts & images A good communicator/storyteller
Company: Alcatel-Lucent
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16. The Interactive Online Presentation
combines these essential elements, and
improves on them
Programmable
Streaming video zoom control
(with high-quality
audio!)
Presentation slides,
charts & images
Clickable
table of contents
for navigation Searchable
transcript
Customized player or translation
templates to fit
in your website
Dynamic reference
Connections to links, footnotes,
Learning Management & virtual handouts
System
Company: Alcatel-Lucent
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17. Here’s what we’re going to do
today
Show you some great
examples of “In-The-Wild”
online presentation
applications for e-Learning
Draw best practices lessons
from them
Build & deploy an online
presentation for you, in real
time
Leave you with a free tool that
will let you get started with
online presentations within 15
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19. Case Example: Randstad USA
Application: Employee education
Source: management
training
Tactics:
Active use of footnotes
Virtual handouts
(downloads)
Connection to Learning
Management System
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21. Case Example: Marketo
Application: Customer/market
education
Source: executive talk at
customer conference
Tactics:
Active use of
footnote/reference links
Time-stamped table of
contents
Both text and thumbnail
navigation
Engagement
scoring, connected to
sales/marketing systems
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22. KnowledgeVision can track viewer
behavior and turn it into an
Engagement Score
Engagement Score
Who watched 0-10
When they watched
How long they watched
How deep they got
What reference links they
clicked
What handouts they
downloaded - 22 -
23. KnowledgeVision can track viewer
behavior and turn it into an
Engagement Score
Engagement Score
Who watched 0-10
When they watched
How long they watched
How deep they got
What reference links they
clicked
What handouts they
downloaded - 23 -
24. KnowledgeVision can track viewer
behavior and turn it into an
Engagement Score
Engagement Score
Who watched 0-10
When they watched
How long they watched
How deep they got
What reference links they
clicked
What handouts they
downloaded - 24 -
25. In modern marketing, the distinction is
blurring between marketing & learning
BUSINESS BUYERS ARE
SELF-EDUCATING
77%
77% of B2B buyers don’t talk to a
salesperson until after they have
conducted independent research.
- DemandGen Report, 2011
57%
B2B buyers are 57% of the way
to a buying decision before they’re
willing to talk with a sales rep.
- Sales Executive Council, 2011
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26. Case Example: Harvard Medical
School
Application: Continuing Medical
Education
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27. Case Example: Harvard Medical
School
Application: Continuing Medical
Education
Source: lectures at multi-
day CME conferences
Tactics:
Active use of
footnote/reference links
Both text and thumbnail
navigation
Pay-per-presentation and
all-access passes to
courses
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28. Case Example: Harvard Medical
School
Application: Continuing Medical
Education
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32. Case Example: DemandGen Report
Application: Enhanced Interview/Webinar
Source: simple 2-person
interview
Tactics:
Build PowerPoint to
reinforce key interview
points
Add footnotes as “tell me
more” material
“Ask us a question” widget
Time-stamped table of
contents
Searchable transcript
On-demand webinar using
“flipped classroom model”
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33. Case Example: Harvard Business Press
Application: Enhanced On-Demand
Lectures
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34. Case Example: Harvard Business Press
Application: Enhanced On-Demand
Lectures
Source: faculty lecture/talk
Tactics:
Build PowerPoint to
reinforce key lecture points
Add footnotes as “tell me
more” material
Both thumbnail and text
navigation
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35. Summary of case examples
A wide variety of
organizations are re-
purposing “live” content
into durable learning
content, through online
presentations
This medium is more
than just a recording
medium; it’s an
interactive
medium, inviting
deeper exploration of
the content.
Logical question: how - 35 -
36. Best way to answer this…
let’s build one!
RAW MATERIALS END RESULT
(http://youtu.be/CrGZIxY7yHM)
Video
PowerPoint Deck
Interactive Online Presentation
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Reference Links
37. First, a brief word about
capturing video
Camera, tripod, lapel microphone Your new best friend: MPEG Streamclip
Record to card
media like SD!
Video tripod…
fluid head!
• Free software
• Trims the beginning & end
• Compress to manageable size
Wired or wireless?
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43. Two ways to get started…
KVStudio Professional Edition – 14-day trial
KnowledgeVision for YouTube/Limited Edition
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44. Summary
e-Learning content is all around us
We just need to recognize it, capture it, and put it online
Interactive online presentations are a great way to do this
start with assets that already exist
easy to learn, create, share, and track
The best platforms support many different engagement
tactics
navigation
footnotes and reference
virtual handouts
searchable transcripts
monetization models
engagement measurement and scoring
It’s easy to get started in this new medium with
KnowledgeVision
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