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1.
How to make
Instagram shoppable… at scale?

2.
400M+ monthly active users come to
Instagram for inspiration
* Data as of March 2016
But first...why does Instagram matter?
This has also attracted 200K+
advertisers to promote their
products on a monthly basis
Instagram has a user base 4x bigger than Pinterest
Did you know?
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3. Visual content posted by brands, retailers and
influencers help users discover products

4.
While purchases take place in shops,
Instagram is a platform that creates desires
for those products in the first place
Awareness Interest Desire Action

5.
But how can one buy from Instagram?
Instagram ads with Shop Now
buttons redirect shoppers to
product page on e-commerce site
Link in the bio sending to a
shoppable Instagram feed
inside the online shop
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6.
Some of the brands using links in their bios to
send people to a to a shoppable visual
Instragram-like feed inside their store:

7.
Manual Product
Tagging
Tools to create shoppable Instagram feeds
inside your web or mobile shop:
Automated Product
Tagging
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8.
How does automated product tagging work?
Denim
Jacket
Top
Blue
Women
MATCH
MATCH
MATCH
identifying product type
search inside a database
for similar items

9.
For example:
Click Browse Shop

10.
Benefits of using automated product tagging on
shoppable Instagram feeds
Showcase more than one relevant product option
(matching item, as well as visually similar ones)
Avoid out of stock situations by always displaying the
most visually similar item available
Use inspirational photos, instead of just product
photos to sell

11. Show customers the products they are most likely to buy
Computer vision solutions
fine-tuned for e-commerce
and retail businesses
Mix & Match
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