1. CENTRAL HEALDSBURG AVENUE PLAN
CENTRAL HEALDSBURG AVENUE
Special Study Area
Project Introduction

2. CENTRAL HEALDSBURG AVENUE PLAN
TONIGHT’S AGENDA
16 November
 Community Introduction to CHASSA
 Community Forum #1:
‘TRANSPORATION + MOBILITY’
 Community Question and Answers
 Consultant Working Session with CHASSAC
 Confirm Next steps/ Community Forum #2

3. CENTRAL HEALDSBURG AVENUE PLAN
What is CHASSA?
 10 Month Study initiated by the City Redevelopment Agency
 Focusing on approximately 80 acres that make up the entry to
Healdsburg

4. CENTRAL HEALDSBURG AVENUE PLAN
What will the CHASSA produce?
 A vision and set of principles to
guide development in this key
area
 Design Guidelines
 Healdsburg Avenue street
character
 New commercial and
residential development form,
character and pattern

5. CENTRAL HEALDSBURG AVENUE PLAN
What will the CHASSA produce?
 Land use recommendations
and organization for major
landholdings
 Add to economic value of
community
 Build on, not cannabalize
other parts of town
 Promote resident serving
uses while expanding visitor
amenities

6. CENTRAL HEALDSBURG AVENUE PLAN
What will the CHASSA produce?
 A Framework plan to guide public investment in streets, utilities and
character building elements
 Specific recommendations for key elements of the study area:
 Five way intersection
 SMART station location and pedestrian crossings
 101 Interchange improvements Part of the General Plan Update
and prompted by active sales of major landholdings

7. CENTRAL HEALDSBURG AVENUE PLAN
What will the CHASSA NOT produce?
 CHASSA is not a specific plan
to tell private landowners what
they must do with their land.
 It is meant to provide a vision,
and economic basis of what
the ‘greater-sum-of the-parts’
could be if everyone works
together constructively

8. CENTRAL HEALDSBURG AVENUE PLAN
Who is Doing the Study?
 An inter-disciplinary team comprised:
• Urban designers
• Economic development specialists
• Transportation planners
• Environmental consultants
• Civil engineers
• Landscape architects
• Specialists in sustainability, CEQA and community outreach

9. CENTRAL HEALDSBURG AVENUE PLAN
Who is Doing the Study?
 Team will be led by Community Design and Architecture out of
Oakland, with over 12 years national experience in urban design,
planning, street design, Transit-Oriented Development, station area
planning, and sustainability.
 Team was selected after an 6 month process that garnered 20
submissions from around the state to develop this process.
 Project started November 5th with execution of CD+A contract and
initial work session with CHASSAC to refine approach and key issues

10. CENTRAL HEALDSBURG AVENUE PLAN
How will the community participate?
 Extensive community outreach process led by UrbanGreen of
Healdsburg and San Francisco
 Five primary channels for outreach and input
1. CHASSA Steering Committee
2. Community Forums
3. Stakeholder interviews
4. Defining Character Surveys
5. Civic Group presentations and Q+A
6. Community Presentations of Plans

11. CENTRAL HEALDSBURG AVENUE PLAN
CHASSA Steering Committee
Grew out of grass roots ‘Imagine Healdsburg’ process
Formed in September 2009 to guide process and consultant selection
Meet monthly with Consultant team to provide guidance
Made up of key community leaders and officials
 Tom Chambers – Committee Chair and City Council member
 Jerry Eddinger – Planning Commission member
 Phil Luks – Planning Commission member
 Jon Worden – Local architect and planner
 Ray Holley – former editor of Healdsburg Tribune
Day-to-day management by Ron Bendorff, Planning + Building Director

12. CENTRAL HEALDSBURG AVENUE PLAN
Community Forums
Community education sessions on key issues that will shape the plan
Meant to provide important background understanding for future
alternatives to be discussed with the community in early 2011
Four primary topics to be addressed over three months
 Transportation and Mobility - Tonight
 Urban Design and Making Great Towns – December 7
 Economic Development and Small Town Character – January 18
 Sustainable Communities - February 1

13. CENTRAL HEALDSBURG AVENUE PLAN
Interviews and Stakeholder Input
 Direct meetings with Landowners
November - February
 Meetings with agencies,
commissions and community
organizations
December through January

14. CENTRAL HEALDSBURG AVENUE PLAN
Defining Character Surveys
‘what makes Healdsburg unique’

15. CENTRAL HEALDSBURG AVENUE PLAN
Civic Group Updates and Q + A
Presentations to Civic Groups January through February
 American Legion
 Chamber of Commerce Board of Directors
 Economic Development Coalition
 Kiwanis Club
 North County Realtors Association
 Rotary Club of Healdsburg (both)
 Seniors in Retirement
 Soroptimist International
 Other ??

16. CENTRAL HEALDSBURG AVENUE PLAN
Community Presentations
 Community Presentation #1 -
Alternative Futures (Mid February)
 Community Presentation #2 -
Preferred Plan (April)
 Community Hearings - Final Plan
(July – August)

17. CENTRAL HEALDSBURG AVENUE PLAN
Keeping Informed
Dedicated Website hosted by myHBG.tv
www.myHBG.tv/CHASSA
Direct link from City Website
Monthly update in the Healdsburg Utility Bill
Media outreach
 Healdsburg Tribune
 Press Democrat
 North Bay Business Times