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Adam Sewell
@adamsewell

Beyond SEO
Alternative methods of promoting
your WordPress store
Who is this guy?
Adam Sewell
➔
➔
➔
➔

SMB Managed Services Provider
WordPress Developer
SMB Ecommerce Consultant
Shopp Contributor
Who is this talk for?
➔ WordPress Store Owners
➔ Freelancers
➔ Mom and Pop Shops
We are not a marketing firm!

www.tinyelk.com
We work with mom and
pop shop(p)s.

www.tinyelk.com
There is no Silver Bullet

www.tinyelk.com
Word Of Mouth

www.tinyelk.com
Word Of Mouth
Will always the most
powerful form of
marketing!

www.tinyelk.com
Lolly Wolly Doodle
➔
➔

➔
➔

Started by Brandi Temple in
2008
Promoted almost
exclusively through
Facebook
Steve Chase just invested
$20 mil in the company
Lexington, NC Based
lollywollydoodle.com
(sadly not WordPress)

www.tinyelk.com
Word Of Mouth
Get people talking about
your business.

www.tinyelk.com
Be Creative With Your
Marketing!
www.tinyelk.com
Charles Forster

www.tinyelk.com
The Coffee Experiment
➔

➔

➔
➔

Provided $200 to pay for coffee
for every customer that comes in
that morning.
In agreement, the coffee shop will
hand out a flyer for our
business/products to every
customer.
Limited to $5 or less and only
coffee.
Drive them to your website with
your printed materials.

www.tinyelk.com
The Coffee Experiment
➔

➔

➔
➔

Provided $200 to pay for coffee
for every customer that comes in
that morning.
In agreement, the coffee shop will
hand out a flyer for our
business/products to every
customer.
Limited to $5 or less and only
coffee.
Drive them to your website with
your printed materials.

➔
➔
➔

“Wow! Who does that anymore?”
“That is so awesome!”
“Thank You! I was having a bad
morning till now!”

www.tinyelk.com
Customer Service as a
Marketing Tool
www.tinyelk.com
Use Customer Service to
create raving fans

www.tinyelk.com
Testimonials and Reviews

www.tinyelk.com
Community Groups

www.tinyelk.com
Community Groups
➔
➔
➔

Kiwanis International
Civitans
Business Networking Groups

www.tinyelk.com
Media
Advertising for Free!

www.tinyelk.com
Media
➔ Press Releases
➔ Become an “expert” in your
field/niche.
➔ Letters to the Editor
➔ Doing something awesome? Contact a
reporter.

www.tinyelk.com
Media
Notey.org
➔
➔
➔

Encrypted note sharing - before it was
cool
Short lived life
Great example of how you can get free
press

www.tinyelk.com
Media

www.tinyelk.com
Remember You Are
Marketing Yourself

www.tinyelk.com
Scratch The Niche!
Marketing to an online niche community

www.tinyelk.com
Tactical Night Vision Company
➔
➔
➔

Involved in their niche community
Multiple Forums
◆ Vendor Status
Writes honest reviews of their own
products

www.tinyelk.com
Discussion Time
What has worked for you and your small business?

www.tinyelk.com
Thank You
Adam Sewell
@adamsewell
tinyelk.com
adamsewell.me

www.tinyelk.com

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Beyond SEO: Alternative methods of promoting your WordPress store or business