Video of this presentation is available here http://ow.ly/jf3Bz Mydex Community Interest Company (CIC) is building the personal data services platform for the semantic web and transforming the opportunity for individuals to manage and control their lives. Transcription coming up soon! For more information about Mydex, kindly visit http://mydex.org/about/ Or visit the developers site at http://dev.mydex.org And to become a member of Mydex Personal Data Store, visit http://pds.mydex.org Also learn more about Mydex-Midata at http://midata.mydex.org and Mydex-Third Sector at http://thirdsector.mydex.org Follow Mydex on: - Twitter: http://www.twitter.com/mydexcic Facebook: http://www.facebook.com/Mydex.org Flickr: http://www.flickr.com/photos/mydexcic/ RSS feed: http://feeds.feedburner.com/Mydex Google Plus: https://plus.google.com/u/1/104992390676431315997/posts

1. Your data, your way
Next Generation Identity, Digital Channel,
Integration and Application Platform Services
Transforming customer engagement and operating
costs
www.mydex.org - All right reserved

2. Who and What is Mydex about
• We are an asset locked UK social enterprise formed in 2007
• Our mission is to empower individuals to manage their lives more
effectively through convenient, trustworthy access and control of their
personal data and how it is used by them and others
• We will (have to ) reinvest 65% of any profits
• Education to support our social purpose
• Platform Development
• We are a trust framework and open platform
• Trusted Digital Identity and Personal Data Store
• Secure sharing of personal data via RESTful API
• We are live, we are free to Individuals
• We are ISO27001 certified company and service
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3. The landscape we address are these needs and issues:
Individuals Organisations / Apps
• Cumbersome online access • Identity is a challenge
• Too many identities • Fraud prevention complex
• Time it takes to administer life • Operating costs increasing
• Fragmented information • Trust is eroding with individuals
• Customer churn & cynicism is
• Security threats
increasing / sourcing their own
• Time taken to complete basic solutions
tasks • Data volumes growing
• Lack of control of data exponentially
• Lack of knowledge about data • Analytics and insight incomplete
usage • Privacy laws, consent and data
• Inability to assert rights protection increasing focus
• Constant request for same • Lack of trusted digital channels
information again and again • Complexity of delivering solutions
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4. Organisations we work with, need and seek:
• Identity Solutions
• Federated Login / Single Sign On
• Verified data attributes
• Certificates to support proofs of claims
• Low cost secure trusted channels
• Improve data quality / reduce sparsity
• Access richer / broader data
• Streamline customer journeys and flows of data
• Improve business process flows
• Applications that bridge traditional applications and organisation
boundaries
• Need to work inside and outside the organisation
• Need to include the citizen / customer
www.mydex.org

5. Application Developers are seeking:
• Reduced Risks and Costs
• Application development and delivery
• Data Storage and Security
• Built Data protection and privacy
• Low cost deployment
• Access to richer datasets and services
• Permissioned consent for use
• Trusted Identity and verified attributes
• Ability to extend schema’s to meet specific needs
• Open Environment with clear documentation
• Easy Integration
• Stable standards based API
• Sandbox to test concepts and ideas
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6. Individuals want and need
• Convenience and ease of use
• Easy access to data, information and services
• Little or no data entry
• By-product of daily living
• Apps and Tools that
• Save them time
• Provide Insight and understanding
• Keep them safe
• Ability to get basic tasks done easily
• Simplify administration
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7. Mydex Platform delivers benefits to all
Benefits Individual Organisations App
Developers
Trusted Identity Yes Yes Yes
Cost Savings Yes Yes Yes
Time savings Yes Yes Yes
Reduced risk of fraud, increase in Yes Yes Yes
trust and security
Increased insight and analysis Yes Yes Yes
New income streams Yes Yes Yes
Increased speed in transactions Yes Yes Yes
Increased Convenience and ease of Yes Yes Yes
transacting
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8. Convenience, Trust, Security = Empowerment for individual
Cost savings, increased transaction speed, reduced risk, improved
insight and engagement = ROI for organisations
THE MYDEX PLATFORM A TRUST FRAMEWORK
www.mydex.org

9. Our ISO27001 Certification describes Mydex in the
following way….
"The provision of secure digital storage
areas to individuals to enable them to
manage their personal data and identity,
which they can send and receive, under
their control, with connecting organisations
and applications they have
authorised accordingly"
www.mydex.org

10. Mydex provides a Trust Framework as a platform
Policymakers
Mydex Charter | Terms for Members | Terms for Connections
Data Sharing Agreement | ISO27001 | tScheme
Relying Parties
Application Attribute Providers
Service Providers Attribute Verifiers
Trust Framework
Provider and platform
Unique Secure Encrypted
Connections
Mydex Members
www.mydex.org Personal Data Services

11. Mydex offers three core services to organisations
anywhere in the world in any language
• Secure consumer digital letterbox / data channel
• Distribution, Synchronisation, Engagement, Verification
• Managing Data Protection & Permissioning requirements
• Identity Services
• Registration, Federated Identity / SSO, Assurance
• Application Platform
• Integration, New Customer Journeys
• In platform / Out platform deployment
www.mydex.org

12. We do not provide any of the services above the line
Our focus is the platform that makes it all possible
BPO / BPM Integration BPR
Applications Consulting Trusted Advisor
The Mydex Platform – it's open, it's simple.
We sell connections to the platform to organisations.
We provide people with a Personal Data Store for free.
We make a % on transactions across the platform.
www.mydex.org

13. Our commercial model is low cost pay as you go, designed
for sustainability and ease of adoption
Individuals Organisations / Apps
• Mydex provides service free • Low cost connection fee to the
• No hidden clauses platform per system + per
• No data rights for Mydex
• No access to their data without
individual connected
permission • Annual support fee 25% of
• Education programme to connection fee
explain personal data, privacy • Small share of any charges
security and how to control and across the platform
manage their personal data • No cost to become a developer
• Community engagement or use sandbox
• Features • Open data schema
• Data attributes • Strong identity and connection
• Education needs verification, certification and
testing of apps and
connections
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14. THE INDIVIDUAL'S PERSPECTIVE
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15. We provide individuals with a hyper secure personal
data service and enduring digital identity
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16. It stores any aspect of an individual's life and can be
organised how they wish
It allows the individual to acquire data,
proofs of claim and verifications about
any aspect of their life and identity and
share with whom they wish in a secure
manner
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17. There are many dimensions to an individuals personal
data which can be stored, curated and shared under
their control
Preference
Intentions
Status
Rights
Relationships Credentials Evidence
Management
Employment Transaction Consumption
Career Repository Activity
Term
Contracts Social
Views/ opinions
Conditions Stream Likes / dislikes
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18. A Personal data store connects individuals to all
aspects of their life, interactions and activities
Health
Social
Care
Network Voluntary
Culture & Charity
Art
Education
Professional Homes & White goods / age / spec
Exam Assets Size / rooms /
Expenditure / Income Finance Tax & Benefits
Equipment / Assets Purchases Benefits Entitlement to Low energy tariff
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19. Integrating data from multiple sources is complex to do
manually. A Mydex personal data store makes it easy.
Benefits to individuals NHS No: / CHI #
• Convenience Culture / Art • Health & Social care
• Security • Museums / Theatre / Galleries • Community pharmacy
• Trust • Music / Video / Film
MydexID
Benefits to Organisations • Registration; Identity;
• Reduce cost Exam boards / SQA #
• Employability • Authentication;
• Improved service • Digital letter box
• Better insight • Qualifications updates
• Personal Directory
• Improved engagement
Property ref #
• Housing & Council Tax benefits
• Housing Association transactions
Outcomes for the citizen • Manage property
DWP NI #
• Empowerment • Universal credit
• Citizen / community HMRC UTR #
• Control / flexibility Networks
• Personalisation Professional Bodies
• BBC Alumni
• Enduring Lifelong repository • Facebook • CPD Records
• Safety / Security • Twitter • Qualifications
• LinkedIn • Charities
Supports policy and reform elements
• Young Scot / NEC / CA • Voluntary support orgs
• Digital first • Sky / C4 /ITV / C5 • SCVO
• Preventative Spending • LTCAS
• Public value (co-production) • Disability rights UK
• Localism ; self directed support • Bank / Credit Union / Building Society • ACEVO
• Personal responsibility • Insurance Policies / Pensions • NCVO
• Digitised UK • Energy / Telco / Retail / Transport
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20. THE PLATFORM IN OPERATION
www.mydex.org

21. Our platform delivers a persistent trusted connection between any
organisation and the individual for permissioned two way data and
exchange and interactions
Customer can select the specific
data attributes they wish to share
www.mydex.org on what basis

22. The Mydex Platform works seamlessly within context of the
Cross Government ID Assurance programme objectives
DWP Contract Award Scope
• Identity Assurance 21m people
• Control access to online services
• Pilots April 2013 / Live October 2013
• Framework Contract to offer:-
• Same services to 17 Government
departments
• 56m people in UK
• Business Identity in scope for future
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23. Platform essentials Built from the start establish trust
between parties within a secure environment
• Scalable Cloud Infrastructure
• IL2 > 3
• ISO 27001
• OIX / tScheme
• Unique identities
• 256 PDS Encryption
• PDS can be stored anywhere
• Multifactor authentication
• PKI
• SAML / OAUTH
• OpenID / Mozilla Persona
• RESTful API json / XML / yaml
• Open Source / Standards
• Totally UK designed, developed
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24. Platform essentials - any device, any OS, any Language -
Standards based API
ely
uniqu
a l and
dividu idual
PD S is in y the indiv
Each crypted b
en
HTTPS
RESTful API
json/xml/yaml
api key
ConID
UID
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25. Our platform is hyper secure but open to innovation from
anyone who can verify their identity and intentions
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26. Open: We have full documentation, API and sandbox for
development and testing of connections and apps
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27. Clarity about the role of personal data stores is
emerging in many areas
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28. SPECIFIC SEGMENTS
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29. Return on investment is straightforward and significant for
all organisations
Measures Transactions Impacted
• Cost savings • Billing
• Print and Postage • Collections
• Data management • Transaction history
• Front line service centres • Receipting
• Systems Development / • Forms processing
Integration
• Quotations
• End to end transaction execution • Contract and Tariff Management
• Compliance • Call Centre traffic
• Risk reductions
• Face to Face traffic
• Improved Compliance
• Issue Management
• Improved Data Quality
• Reduced Data sparsity
• Inbound communications
• Improved Customer satisfaction • Outbound communications
• Improved retention • Risk Management
• Verification Services
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30. Mydex is one of the key solutions to achieving UK
Government strategy
• £20 Billion per annum savings needed in government
• Protect frontline services
• Make services sustainable, flexible, adaptable
• Deliver, simpler, clearer, faster solutions and services
• Redesign transactional services
• Start with needs and centre on the citizen - empower them
• Easy access digital services make digital channel most attractive
• Increased adoption rates
• Accessible for the infrequent user
• Remove barriers, improve decisions
• Increase clarity and understanding of communications
• Export our experience and expertise
• Stimulate innovation and growth
www.mydex.org