4. Higher Engagement: Consumers are frustrated by their inability to find relevant content. Any tools that aid relevant content discovery efficiently boosts consumer take up and satisfaction. Flexibility: Product life cycles have accelerated over the last 5 years. To keep up with technology, TV Genius mobile apps can port onto any connected device, including iPhone, iPad and Android-based tablets and phones. Low Cost of Ownership: With minimal systems integration and low costs of the initial roll-out, new functionality can be built without wasting major project time, costs or energy.***

9. 1. CloudWIREDTV develops personalised mobile apps that allow consumers to access TV listings when they want it, where they want it. 2. CloudWIREDTV mobile apps are built around the idea of a mobile customizable TV Guide. Consumers love personalising their phone apps. Because of this, TV uses the Content Discovery Platform to develop highly personalised features for each app. 3. With CloudWIREDTV mobile apps, consumers are guided back to the TV screen, increasing TV consumption and satisfaction. Consumers will never be more than a click away from a personalised TV portal- anywhere, anytime.

10. How It Works The CLOUDWIREDTV-CAST platform powers mobile television channels with a built-in shopping cart technology, making it possible for retailers and marketers to create an engaging television channel and sell their products during the broadcast. TV has long since been leveraged to entertain and inform viewers, and of course, advertise and sell products. A simple promotional video is often all it takes to sell a product. With CLOUDWIREDTV, retailers can now create an entire channel dedicated to their products and distribute it via mobile, making their catalog of products accessible by the most savvy consumers from anywhere. No Development Required With the Turn-Key option, you can now create your own custom branded mobile application and shopping channel without touching a line of code. This is an ideal option for smaller boutiques and retailers who don't have access to their own technical staff but want a quick and easy solution. The SDK option is available to anyone who wants to create their own application or even those who already have Android applications and would like to add their shopping channel into the application

12. AUDIENCE Mobile Monetization Maximize your revenue potential by monetizing a rapidly growing and highly engaged mobile audience. From advertising to paid mobile applications, CLOUDWIREDTV provides several ways to earn revenue from your mobile community. 1Advertising Advertisers are eager to reach a growing and affluent mobile audience. Deliver targeted online and mobile ad campaigns through one of CLOUDWIREDTV Network’s ad partners or via CLOUDWIREDTV Network’s built-in ad serving capabilities. 2M-commerce Link to affiliate m-commerce destinations and drive sales to digital music, tickets, merchandise, paid mobile applications and more. 3Sponsored Applications Put advertisers in front of a highly targeted audience. CLOUDWIREDTV Network’s custom branding capabilities makes it easy to incorporate a sponsor’s brand into your mobile application. 4Paid Mobile Applications Create paid mobile applications that utilize the CLOUDWIREDTV Platform and monetize premium content on mobile devices including the Mobile. 5Premium Content Subscriptions Monetize premium video content through subscriptions and micro-payment services. BROADCASTER Premium Content Subscriptions Monetize premium video content through subscriptions and micropayment services. The ability to combine and deliver various types of digital content – including live streaming video and images – provides new monetization opportunities for a broad variety of premium content, including: · Live streaming online events · Music and music videos · Exclusive behind the scenes footage · News and celebrity gossip · Serial online programming · Multiple billing and deliver options. Using the CLOUDWIREDTV platform subscribers can access and interact with content in real-time from the web or their mobile. Possible billing models include: · Monthly / annual subscriptions · Premium SMS/MMS · Mobile operator service subscription bundles · Pay-per-view micro payments · Mobile data usage charges E-commerce Easily drive sales to affiliate e-commerce destinations through custom header links and integrated e-commerce modules

13. Solution