2. What makes a good ‘online campaign’?
1. Exposure People need to see your page! Getting 5
likes or followers is not an option! Don’t
2. Organisation create a Facebook page or Twitter
account unless you know you can reach
3. Creativity a wide audience, the time might be
better used on something else
otherwise.
Try to get support from outside
school. Many students will be
bored of page invites – your family
and friends outside of school
might be more likely to read your
page.
Invite 5 people then ask them to
invite 5 more and so on – watch
your Likes/Followers grow…
3. What makes a good ‘online campaign’?
1. Exposure
2. Organisation
3. Creativity
A member of your group should
be responsible for frequent
updates or tweets.
You need to get people talking
about your issue and you can only
do this by asking questions /
informing them of key facts /
starting a debate.
The number of comments/
retweets/messages will
demonstrate your success at this
4. What makes a good ‘online campaign’?
1. Exposure
2. Organisation
3. Creativity
Your campaign has to catch
peoples’ attention.
Make sure your page
backgrounds/ cover photos are
creatively chosen/designed and
change them frequently to
refresh your look
Be sure to use your campaign
slogan in prominent places (as
with the red image to the right)