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Social Networking
Methods of Campaigning
What makes a good ‘online campaign’?
1. Exposure                            People need to see your page! Getting 5
                                       likes or followers is not an option! Don’t
2. Organisation                        create a Facebook page or Twitter
                                       account unless you know you can reach
3. Creativity                          a wide audience, the time might be
                                       better used on something else
                                       otherwise.


 Try to get support from outside
 school. Many students will be
 bored of page invites – your family
 and friends outside of school
 might be more likely to read your
 page.

 Invite 5 people then ask them to
 invite 5 more and so on – watch
 your Likes/Followers grow…
What makes a good ‘online campaign’?
1. Exposure
2. Organisation
3. Creativity
A member of your group should
be responsible for frequent
updates or tweets.

You need to get people talking
about your issue and you can only
do this by asking questions /
informing them of key facts /
starting a debate.

The number of comments/
retweets/messages will
demonstrate your success at this
What makes a good ‘online campaign’?
1. Exposure
2. Organisation
3. Creativity
Your campaign has to catch
peoples’ attention.

Make sure your page
backgrounds/ cover photos are
creatively chosen/designed and
change them frequently to
refresh your look

Be sure to use your campaign
slogan in prominent places (as
with the red image to the right)

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Social networking

  • 2. What makes a good ‘online campaign’? 1. Exposure People need to see your page! Getting 5 likes or followers is not an option! Don’t 2. Organisation create a Facebook page or Twitter account unless you know you can reach 3. Creativity a wide audience, the time might be better used on something else otherwise. Try to get support from outside school. Many students will be bored of page invites – your family and friends outside of school might be more likely to read your page. Invite 5 people then ask them to invite 5 more and so on – watch your Likes/Followers grow…
  • 3. What makes a good ‘online campaign’? 1. Exposure 2. Organisation 3. Creativity A member of your group should be responsible for frequent updates or tweets. You need to get people talking about your issue and you can only do this by asking questions / informing them of key facts / starting a debate. The number of comments/ retweets/messages will demonstrate your success at this
  • 4. What makes a good ‘online campaign’? 1. Exposure 2. Organisation 3. Creativity Your campaign has to catch peoples’ attention. Make sure your page backgrounds/ cover photos are creatively chosen/designed and change them frequently to refresh your look Be sure to use your campaign slogan in prominent places (as with the red image to the right)