I argue that higher education can be seen as a long tail content production engine. Simple multi-media & distribution means that digital outputs are a by-product of what academics do normally, & this is an alternative to broadcast.

1. Academic output as Martin Weller

2. Or My adventures as a lo-fi educational ‘broadcaster’

3. Public engagement day

4. Public engagement = broadcast

5. What about…

6. Story of a slidecast

7. [http://www.slideshare.net/mweller/future-of-education-3475415]

8. Took 2 hours

9. 2700 views http://www.flickr.com/photos/mybloodyself/1806208781/

10. Didn’t need a script meeting http://www.flickr.com/photos/bookgrl/482244151/

11. Didn’t think about audience

12. Could do it for free

13. http://edfutures.com/contributions

14. Required: minimal tech skill Familiarity and confidence Network Store of images http://www.flickr.com/photos/sammy0716/3005591006/

15. None of these are specialist skills http://www.flickr.com/photos/leader_maximo/2974206217/

16. Big and Little OER http://www.flickr.com/photos/marinacast/2235316998/

17. http://openlearn.open.ac.uk/ http://www.youtube.com/watch?v=n6jt5bqMqY0&feature=related

18. Different reactions Different types of reaction/use

19. What does this mean? http://www.flickr.com/photos/78042080@N00/2303709058/

20. Not end of broadcasting

22. Higher education is a long tail content engine: http://www.flickr.com/photos/35211570@N00/82616861/

23. Code Lectures/Teaching content Research papers Debate Ideas Conferences Data

24. Frictionless broadcasting means Don’t need to worry about usage Don’t need to justify costs Don’t need specific projects

25. An alternative means to achieve many of the goals we currently struggle to realise Public engagement Outreach Openness Reuse Efficiency(?)

26. Public engagement Broadcast Book Public lecture High cost Large audience V selective High compromise Lowish cost Small audience Reasonably open Low compromise

27. Digital outputs Low cost (free?) Small but unpredictable audience Open No compromise High reuse potential Different distribution

28. Embrace unpredictability [http://www.youtube.com/watch?v=--viB3zTznA]

29. Yeah, but who pays? http://www.flickr.com/photos/22287673@N05/3057330737/

30. We already do this stuff, but hide it http://www.flickr.com/photos/tomharpel/290401/

31. What about time? http://www.flickr.com/photos/bensutherland/3716094925/

32. Clay Shirky: Cognitive surplus http://www.youtube.com/watch?v=AyoNHIl-QLQ

33. Project-less Organisations understand projects, they have responsibility, budget, objectives.

34. Projects isolate practice Pic: Patrick McAndrew

35. Bottom up/frictionless approach doesn’t fit this model

36. How to promote the collateral damage approach http://www.flickr.com/photos/david_a_lea/3257134149/

37. Digital scholarship at the OU

38. Promote digital scholarship Work on recognition Research current practice

39. Disco.open.ac.uk

40. Podstars

41. http://podstars.wetpaint.com/page/Your+stuff

42. Potential barriers Will the financial crisis stop such nebulous approaches? Will academics start doing it in sufficient quantities? Will free services last?

43. I want to explore… What are the contexts in which this is (in)appropriate? What is relationship with BIG broadcasting/publishing? What are financial implications? Lines of responsibility

44. What can we do that we couldn’t do before?

45. Don’t ask me about rights…

46. Edtechie.net Slideshare.net/mweller http://www.youtube.com/user/edtechie#g/c/1A96B142EEB2AD8C