Organic SEO is a long-term strategy that meets business goals over time. A organic SEO campaign provides long-term marketing results. An SEO campaign is not website optimization; rather it is a content strategy that helps establish content publication procedure and best practices. We offer a timeline of campaign checkpoints and handy SEO Campaign checklist in this short slideshare.

1. What to Expect from
SEO Campaigns
(HINT: ITS NOT INSTANT GRATIFICATION)

2. What is an SEO
Campaign?
AN SEO CAMPAIGN IS
A STRATEGY FOR
IMPROVING SEARCH
ENGINE RANKINGS
FOR TARGET
KEYWORDS TO MEET
BUSINESS GOALS
Business goals might include:
• Increasing customer conversions
• Driving qualified website traffic
• Improving brand credibility
It is not Website Optimization.

3. SEO Success is reaching new customers consistently
 Organic SEO is a long-term
strategy to meet long-term
business goals.
 Your small business marketing
plan should have SEO baked in
from the beginning
 Organic SEO will provide a
lifetime of results ($$)
 For instant
gratification, try a
pay-per-click
marketing
campaign
 PPC results only last
as long as you
invest ($$$$)

4. Goals are to establish process - not ‘results’
 In SEO, the only constant is change, and you need to
be prepared for that
 Was there a Google algorithm update? Penguin,
Panda, Hummingbird…
 New technology, social or topical trends may put your
business in a different market position

5. Setting
Realistic SEO
Campaign
Expectations
SEO CAMPAIGN
OUTCOMES CANNOT
BE PREDICTED – EACH
BUSINESS AND
INDUSTRY IS DIFFERENT
AND THE LANDSCAPE
IS CONSTANTLY
EVOLVING

6. Ground Zero: 1-month Milestone
 Setup Analytics
 Get a snapshot of baseline metrics
 Future checkpoints will measure against these metrics
 Establish your key performance indicators
 Strategy depends on goals
 Mix targeted channels and messages to different audiences
 Implement lead generation tactics

7. Pulse Check: 3-month Milestone
 Review KPI metrics
 Traffic growth
 Channel results
 Behavior
 Review social metrics
 Engagement
 Sentiment

8. Analysis: 6-month Milestone
 You should have a good idea about the campaign results now
 If it is not successful:
 Review UX principles
 Check search engine best practices
 Was there a Google update?
 Did you follow the publication standards you established for the campaign?

9. Audience Engagement: 1-year Milestone
 Increase audience engagement
 Ask users for opinion on content
 Set future goals
 Compare KPIs month-to-month

10. SEO Campaign Checklist
User Experience
Metrics
 High bounce rate?
 Check website speed.
 Low session duration?
 Check above-the-fold
content.
 Still no change?
 Try usability testing.
Algorithm Updates
 Check sources; beware of
speculation
 Moz
 SEL
Content Scorecard
 Relevance: Does content
solve a problem?
 Uniqueness: Is this the best
piece on the topic?
 Structure: Write for the web.
 Visuals: Embedded content
increases engagement.
 Frequency: Publish
predictably.
 Conversions: Is tracking
working?

11. Master Web Creations always
implements GA goals with monthly
monitoring for all our clients.
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We offer content development, WordPress websites, social media
management, local SEO for small businesses in the greater Milwaukee
area.