Presentation for NIMA Expert Class on Brand Activation [in dutch]. By Martin Voorzanger, Head of Internet Marketing TomTom

1. NIMA Expert Class - Brand Activation Praktijkcase - Tom Map Share 28 mei 2009 Martin Voorzanger V1.0

2. Tag Cloud for today

4. Launch 1 st connected PND 1991 1994 1996 1998 2000 2002 2004 2006 2008 > 3,300 employees Selling in all continents PND Market share: Europe ~45% | USA >20% First navigation software launched Founded Acquisition of Tele Atlas Acquisition of Applied Generics (later HD Traffic) Acquisition of Datafactory (later TomTom WORK) Company focused on car navigation Introduced the Portable Navigation Device 2009 Strategic partnership with Renault TomTom – road mapped

8. Navigatie - 3 basis elementen

15. 1 2 Map Share op de kaart gezet

17. TomTom Map Share – essentieel

18. Hoe werkt het? Input: device en TomTom HOME Sharing –verschillende ‘trust’ levels Moderatie – TomTom Map Share team Distributie – via Tele Atlas

19. TomTom HOME

20. Device

23. Press Releases

24. White Paper voor Industry Experts

25. Certificatie (voor usability)

26. Web page met video (http://tomtom.com/mapshare)

27. Integreren in brand message

28. Zelfs YouTube virals verschenen…

29. Op de winkelvloer

30. Op TV [US commercial]

31. LiveChangingMaps + screensaver

32. Confidential TomTom International b.v. On-device prompting

33. How to start - web wizard

34. FAQs

35. Customer quotes

36. Blogs & forums

39. Daily updates in Route Planner

40. 3 rd party input - TeleAtlas Map Insight