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Sustainable market transformation
Or how to change the rules of the game in
          theory and in practice?
Voedsel schaarste

“Hoe kan Douwe Egberts zijn positie inzetten om de vraag
van consumenten naar duurzame koffie te vergroten? Dit
      zou helpen bij het voorkomen van schaarste”
Agriculture: The most unsustainable sectors




© NewForesight 2012- all rights reserved
Colliding trends
                                                                                                                                              World GDP in billions of USD
                                    World Population Forecast                                                              300000
                             9,8
                             9,3                                                                                           250000
                             8,8
                             8,3
     Population (billions)




                             7,8
                             7,3                                                                                           200000
                             6,8
                             6,3
                             5,8                                                                                           150000
                             5,3
                             4,8
                             4,3
                             3,8                                                                                           100000
                             3,3
                             2,8
                             2,3                                                                                                  50000
                             1,8
                                1900 1915 1930 1945 1960 1975 1990 2005 2020 2035 2050
                                                          Year                                                                        0
                                                                                                                                       1980    1990   2000   2010   2020   2030   2040   2050


                                         Global Food Demand                                                                                   Diminishing Arable Land
                             50                                                                                                     0,6

                                                                                             Hectares of Arable Land per person
                             45
                             40
                                                                                                                                    0,5
                             35
     Petacal/day




                             30
                             25                                                                                                     0,4
                             20
                             15
                                                                                                                                    0,3
                             10
                              5
                              0                                                                                                     0,2
                               1500 1550 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050                                             1950   1960    1970   1980   1990   2000   2010   2020
                                                          Year
                                                                                                                                                                                  Year

© NewForesight 2012- all rights reserved
Low level                          Ineffective
                            development                         governments


        Low support for
          producers
                                                R   -
                                            Development        Ineffective social,
                                                                 environmental
                           Low productivity                                                    Ineffective local
                                                                    policies
                             and quality                                                      NGOs and unions

  No market
  demand for                                              Unsustainable sectors
  sustainable
   products

 Untransparent
  value chains
                                Low                                                             No access to
Used as hidden            differentiation                                                         finance
  ingredient                                     R   -      Low investment
                                                                                      R   -
                                                Price                            Investments
  Smallholder             Low bargaining                      Low price/                        High risk for
   intensive                  power                            margins                             banks
                                              B+ Price
 Consolidated                                                                        R- Sustainability
 buyer markets                     Increase yields,
                                 quality, production           Pressure to
                                                                                     Increase size farms
Unequal access to                                           Increase income
     market                        Diversify income                                       Costs cutting
  information
                                      Branding/                                           Leave sector
                                     Added value
                                                                                 © NewForesight 2012- all rights reserved
Systems fail when


       Governments not
       able to correct it


+
                             +                     Unsustainable sectors

                                     =
+                                +
     Markets stimulating
    unsustainable behavior




                                         © NewForesight 2012- all rights reserved
4 steps to an efficient, scalable agri finance market
                   Step I
    Training &                      Step II       Step III
quality control

                                                                                                    Banks
                 Independent                               SCOPEinsight
            Assessors & Accountants                           Portal


        SCOPE                                                                                       Traders
   Assessment
                                                                              Rating
                                                                              Profile
                                                                                                Input Suppliers




                                                                      Assessment
                                                                        report
            Producer Organizations
   (agriculture, dairy/livestock, aquaculture, forestry)                                    Insurance Companies


                                                                                        Step   IV
                                             Access to BDS and Capacity building services


                                           Access to inputs, markets and financial services
THANK YOU
www.newforesight.com
www.scopeinsight.com

Lucas_Simons




                       © 2012 SCOPEinsight®. All rights reserved.

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FLE2012 - 8nov: Lucas Simons (voedselschaarste)

  • 1. Sustainable market transformation Or how to change the rules of the game in theory and in practice?
  • 2. Voedsel schaarste “Hoe kan Douwe Egberts zijn positie inzetten om de vraag van consumenten naar duurzame koffie te vergroten? Dit zou helpen bij het voorkomen van schaarste”
  • 3. Agriculture: The most unsustainable sectors © NewForesight 2012- all rights reserved
  • 4. Colliding trends World GDP in billions of USD World Population Forecast 300000 9,8 9,3 250000 8,8 8,3 Population (billions) 7,8 7,3 200000 6,8 6,3 5,8 150000 5,3 4,8 4,3 3,8 100000 3,3 2,8 2,3 50000 1,8 1900 1915 1930 1945 1960 1975 1990 2005 2020 2035 2050 Year 0 1980 1990 2000 2010 2020 2030 2040 2050 Global Food Demand Diminishing Arable Land 50 0,6 Hectares of Arable Land per person 45 40 0,5 35 Petacal/day 30 25 0,4 20 15 0,3 10 5 0 0,2 1500 1550 1600 1650 1700 1750 1800 1850 1900 1950 2000 2050 1950 1960 1970 1980 1990 2000 2010 2020 Year Year © NewForesight 2012- all rights reserved
  • 5. Low level Ineffective development governments Low support for producers R - Development Ineffective social, environmental Low productivity Ineffective local policies and quality NGOs and unions No market demand for Unsustainable sectors sustainable products Untransparent value chains Low No access to Used as hidden differentiation finance ingredient R - Low investment R - Price Investments Smallholder Low bargaining Low price/ High risk for intensive power margins banks B+ Price Consolidated R- Sustainability buyer markets Increase yields, quality, production Pressure to Increase size farms Unequal access to Increase income market Diversify income Costs cutting information Branding/ Leave sector Added value © NewForesight 2012- all rights reserved
  • 6. Systems fail when Governments not able to correct it + + Unsustainable sectors = + + Markets stimulating unsustainable behavior © NewForesight 2012- all rights reserved
  • 7. 4 steps to an efficient, scalable agri finance market Step I Training & Step II Step III quality control Banks Independent SCOPEinsight Assessors & Accountants Portal SCOPE Traders Assessment Rating Profile Input Suppliers Assessment report Producer Organizations (agriculture, dairy/livestock, aquaculture, forestry) Insurance Companies Step IV Access to BDS and Capacity building services Access to inputs, markets and financial services
  • 8. THANK YOU www.newforesight.com www.scopeinsight.com Lucas_Simons © 2012 SCOPEinsight®. All rights reserved.