1. Squeezing every last drop
of potential out of…

2. The Potential
Rewards
• Forge lasting relationships in a community of
similar minded individuals.
– Industry Authorities
– Potential customers
• Unique content ideas and sharing of ideas
• A soap box for displaying our content to a
specific captive audience.
• The increasing importance of social signals.

3. So where do we Stand?

4. Ecobuild

5. The Eco Experts:
Content is King!
• Ecobuild was a winner in so many ways…
– Unique quality content.
– Multiple areas where this content can be
exploited.
– A great means of hitting the streets and building
and nurturing valuable relationships for link
building and content op’s in the future and now.
– Hopefully will underline the amazing power of
video as a stellar use of resources.

6. And the Results…
398
93

7. Visual Storytelling
• “Visual storytelling is integral as a means of spreading a
marketing message.”
• It’s now become an unavoidable but exciting part of the social
networking landscape…

8. The Basics…
• An eye-catching cover …
• Your way of shouting to the crowded hallway of content
you’re competing against.
• 851 x 315 pixels
• Get creative, focus on your brand identity and think about
your target audience.
• However beware the wrath of Zuckerberg!
• Price or purchase info
• References to FB features and actions
• Contact info
• Call to action

9. Stars, Pin and Hide

10. Star, Pin and Hide
• Star’s give your lovely posts a little boost.
• If you’ve something the world needs to hear
then the pin’s your new best friend.
• Or if you want something slightly less
desirable on your site to magically disappear…

11. Notes

12. Milestones
• Milestones of your brands history in 843 x 403 pixels
• Industry milestones to highlight your position as an
expert and providing a valuable resource.

13. Apps
• Another means of providing exclusive content
and engaging your audience.
• Promote different areas of your site with “Add
to Favourites”.
• Sneakily dodge Facebook’s rules.

14. Creating Apps
• Facebook developer tutorials.

15. 3rd Party Apps
• Tonnes of 3rd party FB page creation tools on the
market.
• Comes at a price however free ones are available but
with restricted features.

16. Community
• Build a community around common goals/causes/scandals.
• Monster Military
• Make use of events to provide a diary for your industry and once
again provide the infrastructure for a community to grow.

17. Getting Stuck in
• Post at least twice a day.
• No Facebook page is an island, it’s a two way
street.
• The devil’s in the detail.
• Brand identity is everything.
• Responsiveness is key to success.
• Just because “Content is King” doesn’t mean it
has be yours.
• Developing your brand personality.

18. Content Ideas
• Let your audience see behind the curtain.
• Worst and best work experiences or asking
people to record their journey.

19. That’s pretty
much it!
Just get out there, start talking
and most importantly get
experimenting!
Thank you!
• http://developers.facebook.com/docs/appsonfacebook/pagetabs/
• http://blog.hubspot.com/Portals/249/docs/ebooks/guide_to_facebook_business_page_timelines.pdf
• http://www.socialmediaexaminer.com/top-10-small-business-facebook-pages-2011-winners/
• http://www.pagemodo.com/
• http://fanpageengine.com/