2009.10.09 Social Media As A Learning Tool

Social Media as Learning Tool Mike Vandall EVP, Business Development RedVector.com, Inc.

Learning Objectives ,[object Object],[object Object],[object Object],[object Object]

What is Social Learning Social learning: Learning that occurs within a social context. It considers that people learn from one another, including such concepts as observational learning, imitation, and modeling. - J.E. Ormond, “Human Learning”, 1999 ,[object Object],[object Object],[object Object]

Social Learning in the Workplace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Examples of Social Learning in the workplace: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Learning Impacts and Risks

Impacts of Social Learning + _ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Next Step for Social Learning? Social Networking!

Social Networking Risks: Whoops! ,[object Object],[object Object],[object Object],[object Object],Financial Intellectual Property Privacy Human Resources

“Coaching” to minimize Risk ,[object Object],[object Object],[object Object],[object Object],[object Object]

Why Risk it? I don’t use it It’s a fad I DON’T CARE! There are too many Security I don’t want my colleagues to see those pictures! Waste of time It’s for narcissists Claims

Why should you care? Reason #1 ,[object Object],[object Object]

Why should you care? Reason # 2 ,[object Object],[object Object],Nielsen, Global Faces & Networked Places, 2009

Why should you care? Reason # 3 ,[object Object],Green Building BIM Customer Views Networking Leads Risk Management

Why should you care? Reason # 4 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Major Social Networking (Learning) Sites

Social Media’s value as a Learning Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Is this a learning tool or what?!

Twitter as a Learning Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

I pressed the “green” button on my Remote!

Case Study: Best Buy’s Twelpforce ,[object Object],[object Object],[object Object],[object Object],[object Object]

Make Social Media Social Learning ,[object Object],[object Object],[object Object],[object Object],Remember the 4 conditions for Social Learning to occur?

Step 1: Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 2: Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 3: Participation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 4: Apply Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Measuring the ROTI of Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Step 5: Listen Observe Acknowledge Document Communicate ASK

Conclusions ,[object Object],[object Object],[object Object]

How to find me Mike Vandall EVP, Business Development (813) 864-2663 [email_address] www.redvectorsolutions.com

2009.10.09 Social Media As A Learning Tool

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