E Business Group Activity

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E-business Group Activity By Chris Alaveras, Stacey Ravaneschi, Carly Oflus, Kush Sopjani

How are consumer media habits changing? ,[object Object],[object Object],[object Object]

Define major branding concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What techniques are marketers using online to build and reinforce brands ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

List the major customer acquisition techniques, both online and offline ,[object Object],[object Object],[object Object]

Give examples of major online advertising formats ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Describe the two techniques used to improve the targeting of online ads ,[object Object],[object Object]

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