Term Mining and Terminology Management in a Corporate Setting Perspective
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The time spent looking for and not finding information cost an organization a total of $6 million a year, not including opportunity costs or the costs of reworking existing information that could not be located. Only 41% of localization-mature organizations have some terminology management policy in place, almost solely translation-oriented. Then we must show how terminology management works, demonstrate its power, through controlled languages, ontologies, search engine applications, content and knowledge management applications, and e-learning systems.
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Term Mining and Terminology Management in a Corporate Setting Perspective
- 1. Term Mining and Terminology Management A Corporate Setting Perspective
- 2. Awareness Globally active organizations whose core business is not communications-related (translation, localization, information management, etc.) are generally unaware of the benefits of performing terminology management. KaraWarburton, LISA, 2001 Term Mining andTerminology Management in a Corporate Setting Perspective
- 3. Translation- oriented terminology Only 41% of localization-mature organizations have some terminology management policy in place, almost solely translation-oriented Term Mining andTerminology Management in a Corporate Setting Perspective
- 4. Scope • Technical documentation • Controlled languages • Translation and localization • Translation automation • Content and Knowledge Management Systems • Knowledge organization • Taxonomies and ontologies • Learning Management Systems • Knowledge nugget (knowledge representation) • Self-contained reusable educational entities (Learning Object Metadata, IEEE 1484.12.1) • Marketing management • Customer service • SEM/SEO • Sentiment analysis Term Mining andTerminology Management in a Corporate Setting Perspective
- 5. Integrations Documentation CMS Website Marketing Service & Support LMS Term Mining andTerminology Management in a Corporate Setting Perspective CVS
- 6. Costs (IDC,2004) • Productivity of knowledge workers • 15% to 35% searching for information • Successfully completed 50% of the time or less • Only 21% found the information they needed 85% to 100% of the time • $6 million a year looking for and not finding information • 15% of time for duplicating existing information • Opportunity costs • Reworking existing information that could not be located • $12 million a year Term Mining andTerminology Management in a Corporate Setting Perspective
- 7. Terminology cost multiplier (JörgSchütz/RitaNübel) Term Mining andTerminology Management in a Corporate Setting Perspective Product data Documentation development Authoring Editing Approval Localization Maintenance 0.1 - 0.2 0.5 1.0 2.0 5.0 10.0 20.0
- 8. Indexing for searching • 15’ per query • 3.75’ per day • $500 per adult worker per year • 160 hours of reading each and every week Term Mining andTerminology Management in a Corporate Setting Perspective
- 9. Costs/Benefits • Huge costs in the short term • $150 per terminological entry (J.D. Edwards, 2001) • The practical value does not match the technical value Term Mining andTerminology Management in a Corporate Setting Perspective
- 10. Accuracy Fundamental accuracy of statement is the one sole morality of writing. Term Mining andTerminology Management in a Corporate Setting Perspective
- 11. Payback • Cost reduction • Authoring, localization, training, customer service • Overhead • Time reduction in the production cycle • Immediate 1% payback for larger businesses • Productivity increase • Time-to-market • Qualitative improvements • Branding • Safety Term Mining andTerminology Management in a Corporate Setting Perspective
- 12. Controlled languages The most valuable of all talents is that of never using two words when one will do. Term Mining andTerminology Management in a Corporate Setting Perspective
- 13. Fatal errors • The LinateAirport disaster (Oct 8, 2001) • Deficiencies in the airport layout and procedures • Violations of ICAO regulations • Incorrect signs to runway • Incorrect, uncorrected readback • Non-standard phraseology • Irrelevant term (extension) leading to fatal misunderstanding Term Mining andTerminology Management in a Corporate Setting Perspective
- 14. Keywords advertising Rem tene, verba sequentur (Keep to the subject, words will follow) Marcus Porcius Cato (Cato the Censor) Term Mining andTerminology Management in a Corporate Setting Perspective
- 15. The long tail Rerum enim copia verborum copiam gignit (All this gives rise to a plethora of words) Cicero Term Mining andTerminology Management in a Corporate Setting Perspective
- 16. Term mining • Complex knowledge-intensive task • Different approach for different scope • Hard to grasp in a corporate setting perspective • Business intelligence Term Mining andTerminology Management in a Corporate Setting Perspective
- 17. Mining terms • Linguistic approach • Based on rules and dictionaries • Collocations • One language at a time • Issues • Loans • Synonyms, variants, abbreviations • Ellipses • Improper usage • Bitext • Knowledge bases • Knowledge discovery • Statistical approach • Language independent • Based on frequency • Repeated sequences of syntagmas • The frequency threshold must be specified • Frequency does not necessarily means importance • Much “noise” • Monolingual corpus • Indices • Controlled languages • Keywords • TQA Term Mining andTerminology Management in a Corporate Setting Perspective
- 18. TaaS test drive • Building a Localization Kit • 13688 words, 142 repetitions • memoQTerm Extraction • Statistical analysis • 815 term entries from the English document • 647 term entries from translation memory • Tilde Wrapper System for CollTerm (TWSC) • Linguistic analysis enriched by statistical features • 3046 term entries • KilgrayTerminology extractor • Statistical analysis • 3218 term entries Term Mining andTerminology Management in a Corporate Setting Perspective
- 19. Complexity problems If all you have is a hammer, everything looks like a nail Term Mining andTerminology Management in a Corporate Setting Perspective
- 20. Terminology management in the cloud Pros • ZeroTCO • Availability and deployability • Collaboration features Cons • Limited scalability • Security issues • Integration costs Term Mining andTerminology Management in a Corporate Setting Perspective
- 21. ROI The proof of performance, i.e. ROI considerations, of terminology management within the corporate setting is a challenge for future projects. Stefan Kremer, 2005 Term Mining andTerminology Management in a Corporate Setting Perspective
- 22. LWSpecial Term Mining andTerminology Management in a Corporate Setting Perspective
- 23. Thank you Term Mining andTerminology Management in a Corporate Setting Perspective info@s-quid.it