1. FRIDAY, 9TH MARCH, 2012.

2. Structure of Presentation
 What is 3G?
 Why 3G and its services in ASIA?
 3G Standards and capabilities
 3G mobile’s place in the market
 Summary
 Further information
 About 4G and 5G
FRIDAY, 9TH MARCH, 2012.

3. What is 3G Mobile?
FRIDAY, 9TH MARCH, 2012.

4. IMT – 2000: The Mobile Internet
 The IMT-2000 third generation mobile standard
enables mobile users to harness the full power of the
Internet through efficient high-speed radio transmission,
optimized for multimedia communications.
FRIDAY, 9TH MARCH, 2012.

5. Why 3G?
 Higher bandwidth enables a range of new applications!!
 For the consumer
 Video streaming, TV broadcast
 Video calls, video clips – news, music, sports
 Enhanced gaming, chat, location services…
 For business
 High speed teleworking / VPN access
 Sales force automation
 Video conferencing
 Real-time financial information
FRIDAY, 9TH MARCH, 2012.

6. 3G services in Asia
 CDMA (1xEV-DO)
 Korea: SKT, KTF
 Japan: AU (KDDI)
 WCDMA / UMTS
 Japan: NTT DoCoMo, Vodafone KK
 Australia: 3 Hutchinson
 Hong Kong: 3 Hutchinson
FRIDAY, 9TH MARCH, 2012.

7. Evolution towards 3G
FRIDAY, 9TH MARCH, 2012.

8. Bandwidth and Speed
FRIDAY, 9TH MARCH, 2012.

9. Services roadmap
Improved performance, decreasing cost of delivery
Broadband
3G-specific services take
in wide area
advantage of higher bandwidth
Video sharing
and/or real-time QoS
Video telephony
A number of mobile Real-time IP
services are bearer Multitasking multimedia and games
independent in nature WEB browsing Multicasting
Corporate data access
Streaming audio/video
MMS picture / video
xHTML browsing
Application downloading
E-mail
Voice & SMS Presence/location
Push-to-talk
Typical
average bit GSM GPRS EGPRS WCDMA HSDPA
rates 9.6 171 473 2 1-10
(peak rates
higher) kbps kbps kbps Mbps Mbps
2000 1x
CDMA
CDMA
CDMA
EVDO
EVDV
2000-
2000-
FRIDAY, 9TH MARCH, 2012.

10. 3G Capabilities
 High-speed data transmissions
 Symmetrical and asymmetrical data transmission
support
 Improved voice quality
 Greater capacity
 Multiple simultaneous services
 Global roaming across networks
 Improved security
 Service flexibility
FRIDAY, 9TH MARCH, 2012.

11. The 3G Performance Advantage
Time to download a 1 MB file:

• Fixed line modem: 3 minutes
• GSM cell phone: 15 minutes
• Enhanced GSM phone: 1-5 minutes
• 3G phone (outdoor): 21 seconds
• 3G phone (indoor): 4 seconds
FRIDAY, 9TH MARCH, 2012.

12. 3G Applications
• Wireless Internet
• Audio on demand
• Electronic postcards
• Video conferencing
• Secure mobile commerce transactions
• Traffic and traveling information - location specific
FRIDAY, 9TH MARCH, 2012.

13. Market Drivers Towards 3G

1. Rapid growth in text, WAP and other data traffic- up to 50%
of total mobile traffic within 5 years
2. Mobile & Internet penetration both growing rapidly
3. Mobile penetration likely to exceed PCs & fixed
4. Alliances forming between major mobile, IT and e-
commerce players
5. Mobile commerce and multimedia identified as key growth
areas - but need bandwidth to deliver
FRIDAY, 9TH MARCH, 2012.

14. Types of mobile Internet connectivity
• Global systems for mobile communication (GSM)
 • High speed circuit switched data (HSCSD)
• General packet radio services (GPRS)
• Third generation (3G) mobile
• Enhanced data GSM environment (EDGE)
• Public access WLAN
• Linked public access WLANs
FRIDAY, 9TH MARCH, 2012.

15. 3G Summary
1. 3G mobile is a major opportunity for business, commerce
and consumers
2. Brings together the two fastest growing market sectors - Mobile
and Internet
3. Market, services and standards evolving from 2G to 3G
4. Significant opportunities for value added content and service
providers
FRIDAY, 9TH MARCH, 2012.

16. FRIDAY, 9TH MARCH, 2012.

17. 4G: Anytime, Anywhere Connection
 Also known as ‘Mobile Broadband everywhere’
 ‘MAGIC’
 Mobile Multimedia Communication
 Anywhere, Anytime with Anyone
 Global Mobility Support
 Integrated Wireless Solution
 Customized Personal Service
 According to 4G Mobile Forum, by 2008 over $400 billion
would be invested in 4G mobile projects.
 In India, communication Minister Mr. Dayanidhi Maran,
has announced a national centre of excellence to work in
4G arena.
FRIDAY, 9TH MARCH, 2012.

18. 5G WIRELESS SYSTEM
 5G is a completed wireless communication with almost
no limitation; somehow people called it REAL wireless
world.
 5G wireless system is only theory and not real
5G is not a term officially used for a particular
specification and the next major phase of
telecommunication networks is expected to be
finalized between 2011 to 2013.

19. FRIDAY, 9TH MARCH, 2012.