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FRIDAY, 9TH MARCH, 2012.
Structure of Presentation
    What is 3G?
    Why 3G and its services in ASIA?
    3G Standards and capabilities
    3G mobile’s place in the market
    Summary
    Further information
    About 4G and 5G




                                        FRIDAY, 9TH MARCH, 2012.
What is 3G Mobile?




                 FRIDAY, 9TH MARCH, 2012.
IMT – 2000: The Mobile Internet
      The IMT-2000 third generation mobile standard
    enables mobile users to harness the full power of the
    Internet through efficient high-speed radio
    transmission, optimized for multimedia communications.




                                          FRIDAY, 9TH MARCH, 2012.
Why 3G?
 Higher bandwidth enables a range of new applications!!
 For the consumer
   Video streaming, TV broadcast
   Video calls, video clips – news, music, sports
   Enhanced gaming, chat, location services…
 For business
     High speed teleworking / VPN access
     Sales force automation
     Video conferencing
     Real-time financial information


                                              FRIDAY, 9TH MARCH, 2012.
3G services in Asia
 CDMA (1xEV-DO)
  Korea: SKT, KTF
  Japan: AU (KDDI)
 WCDMA / UMTS
  Japan: NTT DoCoMo, Vodafone KK
  Australia: 3 Hutchinson
  Hong Kong: 3 Hutchinson



                                    FRIDAY, 9TH MARCH, 2012.
Evolution towards 3G




                 FRIDAY, 9TH MARCH, 2012.
Bandwidth and Speed




                      FRIDAY, 9TH MARCH, 2012.
Services roadmap
              Improved performance, decreasing cost of delivery

                                                                                             Broadband
                                         3G-specific services take
                                                                                            in wide area
                                       advantage of higher bandwidth
                                                                          Video sharing
                                           and/or real-time QoS
                                                                          Video telephony
                  A number of mobile                                      Real-time IP
                  services are bearer                 Multitasking        multimedia and games
                independent in nature                  WEB browsing       Multicasting
                                                       Corporate data access
                                                       Streaming audio/video
                                   MMS picture / video
                                   xHTML browsing
                                   Application downloading
                                   E-mail
                Voice & SMS        Presence/location
                                   Push-to-talk
Typical
average bit       GSM                 GPRS                 EGPRS        WCDMA                 HSDPA
rates              9.6                 171                  473           2                    1-10
(peak rates
higher)           kbps                kbps                  kbps         Mbps                  Mbps
                                                 2000 1x
                                                  CDMA




                                                                       CDMA



                                                                               CDMA
                                                                       EVDO



                                                                               EVDV
                                                                       2000-



                                                                               2000-
                                                                            FRIDAY, 9TH MARCH, 2012.
3G Capabilities
 High-speed data transmissions
 Symmetrical and asymmetrical data transmission
    support
   Improved voice quality
   Greater capacity
   Multiple simultaneous services
   Global roaming across networks
   Improved security
   Service flexibility



                                       FRIDAY, 9TH MARCH, 2012.
The 3G Performance Advantage

Time to download a 1 MB file:

      • Fixed line modem:       3 minutes
      • GSM cell phone:         15 minutes
      • Enhanced GSM phone:     1-5 minutes
      • 3G phone (outdoor):     21 seconds
      • 3G phone (indoor):      4 seconds



                                       FRIDAY, 9TH MARCH, 2012.
3G Applications
• Wireless Internet
• Audio on demand
• Electronic postcards
• Video conferencing
• Secure mobile commerce transactions
• Traffic and traveling information - location specific



                                             FRIDAY, 9TH MARCH, 2012.
Market Drivers Towards 3G
    
1. Rapid growth in text, WAP and other data traffic- up to 50%
   of total mobile traffic within 5 years
2. Mobile & Internet penetration both growing rapidly
3. Mobile penetration likely to exceed PCs & fixed
4. Alliances forming between major mobile, IT and e-
   commerce players
5. Mobile commerce and multimedia identified as key growth
   areas - but need bandwidth to deliver


                                            FRIDAY, 9TH MARCH, 2012.
Types of mobile Internet connectivity
    • Global systems for mobile communication (GSM)
   • High speed circuit switched data (HSCSD)
    • General packet radio services (GPRS)
    • Third generation (3G) mobile
    • Enhanced data GSM environment (EDGE)
    • Public access WLAN
    • Linked public access WLANs


                                             FRIDAY, 9TH MARCH, 2012.
3G Summary
1. 3G mobile is a major opportunity for business, commerce
   and consumers
2. Brings together the two fastest growing market sectors - Mobile
   and Internet
3. Market, services and standards evolving from 2G to 3G
4. Significant opportunities for value added content and service
   providers




                                                FRIDAY, 9TH MARCH, 2012.
FRIDAY, 9TH MARCH, 2012.
4G: Anytime, Anywhere Connection

 Also known as ‘Mobile Broadband everywhere’
 ‘MAGIC’
    Mobile Multimedia Communication
    Anywhere, Anytime with Anyone
    Global Mobility Support
    Integrated Wireless Solution
    Customized Personal Service
 According to 4G Mobile Forum, by 2008 over $400 billion
  would be invested in 4G mobile projects.
 In India, communication Minister Mr. Dayanidhi
  Maran, has announced a national centre of excellence to
  work in 4G arena.




                                            FRIDAY, 9TH MARCH, 2012.
5G WIRELESS SYSTEM

 5G is a completed wireless communication with almost
  no limitation; somehow people called it REAL wireless
  world.

 5G wireless system is only theory and not real
  5G is not a term officially used for a particular
  specification and the next major phase of
  telecommunication networks is expected to be
  finalized between 2011 to 2013.
FRIDAY, 9TH MARCH, 2012.

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3g technologies

  • 2. Structure of Presentation  What is 3G?  Why 3G and its services in ASIA?  3G Standards and capabilities  3G mobile’s place in the market  Summary  Further information  About 4G and 5G FRIDAY, 9TH MARCH, 2012.
  • 3. What is 3G Mobile? FRIDAY, 9TH MARCH, 2012.
  • 4. IMT – 2000: The Mobile Internet  The IMT-2000 third generation mobile standard enables mobile users to harness the full power of the Internet through efficient high-speed radio transmission, optimized for multimedia communications. FRIDAY, 9TH MARCH, 2012.
  • 5. Why 3G?  Higher bandwidth enables a range of new applications!!  For the consumer  Video streaming, TV broadcast  Video calls, video clips – news, music, sports  Enhanced gaming, chat, location services…  For business  High speed teleworking / VPN access  Sales force automation  Video conferencing  Real-time financial information FRIDAY, 9TH MARCH, 2012.
  • 6. 3G services in Asia  CDMA (1xEV-DO)  Korea: SKT, KTF  Japan: AU (KDDI)  WCDMA / UMTS  Japan: NTT DoCoMo, Vodafone KK  Australia: 3 Hutchinson  Hong Kong: 3 Hutchinson FRIDAY, 9TH MARCH, 2012.
  • 7. Evolution towards 3G FRIDAY, 9TH MARCH, 2012.
  • 8. Bandwidth and Speed FRIDAY, 9TH MARCH, 2012.
  • 9. Services roadmap Improved performance, decreasing cost of delivery Broadband 3G-specific services take in wide area advantage of higher bandwidth Video sharing and/or real-time QoS Video telephony A number of mobile Real-time IP services are bearer Multitasking multimedia and games independent in nature WEB browsing Multicasting Corporate data access Streaming audio/video MMS picture / video xHTML browsing Application downloading E-mail Voice & SMS Presence/location Push-to-talk Typical average bit GSM GPRS EGPRS WCDMA HSDPA rates 9.6 171 473 2 1-10 (peak rates higher) kbps kbps kbps Mbps Mbps 2000 1x CDMA CDMA CDMA EVDO EVDV 2000- 2000- FRIDAY, 9TH MARCH, 2012.
  • 10. 3G Capabilities  High-speed data transmissions  Symmetrical and asymmetrical data transmission support  Improved voice quality  Greater capacity  Multiple simultaneous services  Global roaming across networks  Improved security  Service flexibility FRIDAY, 9TH MARCH, 2012.
  • 11. The 3G Performance Advantage Time to download a 1 MB file:  • Fixed line modem: 3 minutes • GSM cell phone: 15 minutes • Enhanced GSM phone: 1-5 minutes • 3G phone (outdoor): 21 seconds • 3G phone (indoor): 4 seconds FRIDAY, 9TH MARCH, 2012.
  • 12. 3G Applications • Wireless Internet • Audio on demand • Electronic postcards • Video conferencing • Secure mobile commerce transactions • Traffic and traveling information - location specific FRIDAY, 9TH MARCH, 2012.
  • 13. Market Drivers Towards 3G  1. Rapid growth in text, WAP and other data traffic- up to 50% of total mobile traffic within 5 years 2. Mobile & Internet penetration both growing rapidly 3. Mobile penetration likely to exceed PCs & fixed 4. Alliances forming between major mobile, IT and e- commerce players 5. Mobile commerce and multimedia identified as key growth areas - but need bandwidth to deliver FRIDAY, 9TH MARCH, 2012.
  • 14. Types of mobile Internet connectivity • Global systems for mobile communication (GSM)  • High speed circuit switched data (HSCSD) • General packet radio services (GPRS) • Third generation (3G) mobile • Enhanced data GSM environment (EDGE) • Public access WLAN • Linked public access WLANs FRIDAY, 9TH MARCH, 2012.
  • 15. 3G Summary 1. 3G mobile is a major opportunity for business, commerce and consumers 2. Brings together the two fastest growing market sectors - Mobile and Internet 3. Market, services and standards evolving from 2G to 3G 4. Significant opportunities for value added content and service providers FRIDAY, 9TH MARCH, 2012.
  • 17. 4G: Anytime, Anywhere Connection  Also known as ‘Mobile Broadband everywhere’  ‘MAGIC’  Mobile Multimedia Communication  Anywhere, Anytime with Anyone  Global Mobility Support  Integrated Wireless Solution  Customized Personal Service  According to 4G Mobile Forum, by 2008 over $400 billion would be invested in 4G mobile projects.  In India, communication Minister Mr. Dayanidhi Maran, has announced a national centre of excellence to work in 4G arena. FRIDAY, 9TH MARCH, 2012.
  • 18. 5G WIRELESS SYSTEM  5G is a completed wireless communication with almost no limitation; somehow people called it REAL wireless world.  5G wireless system is only theory and not real 5G is not a term officially used for a particular specification and the next major phase of telecommunication networks is expected to be finalized between 2011 to 2013.