What happens when you brainstorm with 1000s of people? You can find great ideas (and plans, prototypes, partners and people).
We call it crowdstorming. But organizing 1000s of people introduces some new challenges. We studied 100s of projects to understand what works.
This deck is what we use in our workshops to introduce the main crowdstorming concepts. It is also the outline of our book, Crowdstorm. Enjoy Shaun, Pete and Bastian.
10. WHY DO WE ORGANIZE
THE WAY THAT WE DO?
Ronald Coase
“Given that production could be
carried on without any organization
that is, firms at all, why and under
what conditions should we expect
firms to emerge?”
About 75 years ago
11. (MORE THAN) A DECADE OF DISRUPTIONS
CREATED BY ONLINE CROWDS
2001! 2003!
2005!
2000!
1995!
1991! 2000!
2004!
1996!
2001! 1999!
12. Labor
Influence
Capital
ONLINE CROWDS AS
Assets
Data
THE GATEWAY TO CRITICAL RESOURCES
13. TEAMING UP TO GET BETTER IDEAS
THE BIRTH OF BRAINSTORMING
Alex F. Osborn (the O in BBDO)
“when it comes to thinking, let’s
try to act as if we were two
people – at one time, a thinker
upper, a producer of ideas; at
another, a weigher of ideas”
About 65 years ago
29. 1st
2nd
3rd
5th
Balloons Found
10
9
8
8
Motivation
Money
x
x
x
Good
x
x
x
Meaning
x
x
x
x
Coalition
Team size
5
8
1
10
Network size
5,000
1,000
50,000*
80,000**
Existing network?
no
no
yes
yes
Source: DARPA network challenge report + team data
42. MORE ACTIVITY OR
MORE VALUABLE ACTIVITY
Aaron Swartz
“…insiders account for the vast majority of
edits. But it’s the outsiders who provide
nearly all of the content.”
About 6 years ago
Commenting on his analysis of who creates Wikipedia.
61. MAKE IT
SAFE
SAFER
TO FIND
GREAT
IDEAS
WITH
CROWDS
@SHAUNABE
HTTP://SLIDESHA.RE/XOYZCP
Notas do Editor
+ what exactly are we talking about? + most organizations depend on some combination of these resources + the most interesting thing is that e are changing how we get access to these resource + lower cost devices + broadband + marketplaces + analytics + reputation --- dramatically lowering cost of getting access