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Last.fm – A Music Data Business Case Study
Chris Wistow - Commercial Director
Adrian Woodhead - Technical Team Lead

#m4pt5
Event partners #opendata

Music 4.5 is
organised by

A Music Data Business Case Study

Presented by:
Chris Wistow - Commercial Director
Adrian Woodhead - Technical Team Lead

Summary

• The journey to 75 billion scrobbles

• The API is your friend

• Creating value from data

• Data wizardry for brands & advertisers

• Experiences and personalisation for users

• Pizza, Beer and the developer community

• What have we learnt?

• Q&A

The journey to 75 billion scrobbles

• Lack of familiarity with
online sharing
• Before FaceBook,
Google+, Four
Square etc.
• Before "Big Data"

The journey to 75 billion scrobbles
• Users own their data (co-
creators)
• Easy to submit data
• Enrich data - aggregation,
combination, refining
• Give the benefits back
• Self-perpetuating feedback
loop
• Last.fm has become the
'music check-in'

The API is your friend
• Anyone can build their own apps using Last.fm data
• Over 100 API methods available
• One of the earliest and largest API collections available
• Enables a third party ecosystem
• Surface user data in other applications and mash-ups
• Integration with other open systems (MusicBrainz)

Creating value from data
• Commercially
o Creating powerful engagement for brands
o Data licences for commercial use
• Internally
o New features and product development
o Unique data led experiences for users
• Externally
o Developer community
o Music standards (MusicBrainz)
o Supporting innovation

Data wizardry for brands and advertisers

Experiences and personalisation for users

What have we learnt?

• Pioneers don't always get it right...
o No API keys in early days!?! free for all!
o Limited controls and policies for a long time
• Significant API over usage
o Uncontrolled growth = tech debt and overheads
o Inappropriate and incorrect usage

What have we learnt?

• Leaking value
o Being 'too' open
o Other business building on top of our data and taking
advantage of our heavy lifting and IP
o Tight controls are a must - regular reviews, commercial vs.
non-commercial
• Data success with brands and advertisers
o Data storytelling enables us to be unique and stand out
o Data is a key USP in market (more than just streaming)
o Advertising innovation using data

Q&A

Chris Wistow
chrisw@last.fm
@hyperchris

Adrian Woodhead
adrian@last.fm
@massdosage

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