MME 4.5 New Content Formats - Attention split: working the second screen Dagmar Mäe, Founder, Votemo
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Attention split: working the second screen The second screen is nowadays a fact of life: few activities exist where no additional device is used simultaneously. Rather than a threat to traditional entertainment, how is it being incorporated and leveraged in the overall entertainment experience? Social messaging, a place for expressing feelings, and advertising – what are the opportunities to work with and around micro-attention by engaging audiences through participation? Speaker: Dagmar Mae – Founder, Votemo
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MME 4.5 New Content Formats - Attention split: working the second screen Dagmar Mäe, Founder, Votemo
- 1. DAGMAR MÄE ATTENTION SPLIT WORKING THE 2nd SCREEN
- 3. More than 64% of the audience is browsing on 2nd. screen while watching TV. *Source: Ericsson rapport, 2016
- 4. 94% of the participants kept a smartphone on hand while watching TV. *Source: FB IQ, 2017
- 5. 31% Browse the internet related to the content they’re watching. 19% engage in online discussions about the content they’re watching. *Source: Ericsson rapport, 2016
- 6. Dagmar Mäe • dagmar@votemo.eu • +372 5564 3838 www.votemo.eu THANK YOU!