Detailed comparison of facebook and orkut

3. CONTENTS
• INTRODUCTION TO FACEBOOK AND ORKUT
• FACEBOOK REVENUES, MARKET SHARE, USERS AND OTHER
STATISTICS
• COMPARISON OF FACEBOOK AND ORKUT
• DESIGN
• APPLICATIONS
• SECURITY
• CHAT
• FALL OF FACEBOOK AND ORKUT

4. INTRODUCTION
• Mission: "Facebook's mission is to give people the power to share
and make the world more open and connected."
• Facebook is a social networking service launched in February
2004.
Why the name Facebook?
The name stems from the colloquial name for the book given to
students at the start of the academic year by Harvard university in
United States to help students get to know each other.

5. February 2004
Facebook Launches as Harvard-Only Social Network
Thefacebook.com
Founders
Mark
Zuckerberg,
USA
Andrew
McCollum, USA
Chris Hughes,
USA
Dustin Moskovitz,
USA
Eduardo
Saverin,
Brazil

6. FACEBOOK
• Founded:
February 4, 2004 (10 years ago)
• Headquarter:
Menlo Park, California, US
•Area served:
United States (2004–05)
Worldwide: (2005–present)

7. •International Headquarter : EMEA, Dublin, Ireland.
•Chief Operating Officer: Sheryl Sandberg, USA.(2008
onwards)
•Chief Financial Officer: Mr. David M. Wehner, USA
(2012 onwards)
•Chief Technology Officer and Vice President: Michael
Schroepfer, USA (2013 onwards)

8. FACEBOOK RANKINGS AS OF 2014
• #510 Global 2000 Companies
• #1179 in Sales($7.9bn)
• #446 in Profit ($1.5bn)
• #1143 in Assets ($17.9bn)
• #34 in Market value ($159.7bn)
• #36 World's Most Valuable Brands
Source :http://www.forbes.com/companies/facebook

9. 28%
25%10%
8%
5%
4%
4%
2%
2% 12%
Major Stake Holders of Facebook
Mark Zuckerberg
Facebook Employees
Accel Partners,
Dustin Moskovitz
Digital Sky
Technologies
Eduardo Saverin
As of Jan 2013
Source: www.statista.com

10. 0
5
10
15
20
25
30
Stake Value in Bn $
Stake Value in
Bn $

11. Facebook Statistics Data as of 2013
Subsidiaries Instagram, WhatsApp, Oculus
VR, Private Core
Total number of Facebook employees 7185
Total number of Monthly Active Facebook users 1310million
Total number of mobile Facebook users 680 million
Increase in Facebook users from 2012 to 2013 22%
Total number of minutes spent on Facebook each month 640 million
Percent of all Facebook users who log on in any given day 48%
Average time spent on Facebook per visit 18 minutes
Total number of Facebook pages 54.2 million

12. 0.052 0.15 0.28
0.775
2
3.711
5.089
7.872
0
1
2
3
4
5
6
7
8
9
2006 2007 2008 2009 2010 2011 2012 2013
Revenue in US $ (billions)
Revenue in US $
(billions)
Year 2007 2008 2009 2010 2011 2012 2013
Revenue in
US $ (billions)
0.15 0.28 0.78 2 3.71 5.09 7.87
% Growth 188% 87% 177% 158% 86% 37% 55%

14. 73%
10%
8%
3%
3%
2%
1%
0.2%0.4%
Social Media Market Share of the World
Facebook Pinterest Twitter Tumblr reddit
StumbleUpon YouTube Google+ other
As of 2014
Source : http://stats.areppim.com/stats/stats_socmediaxsnapshot.htm

15.  Introduced by Google on 24 January, 2004
 Was designed to help users meet new and old friends and
maintain existing relationships
 One of the most visited websites in India and Brazil in 2008
 multilingual website available in 45 languages

16. ORKUT HEADQUARTERS
• In 2008 Google announced that Orkut would be fully managed and operated in
Brazil, by Google Brazil, in the city of Belo Horizonte

18. Traffic on Orkut by country
Traffic of Orkut on March 31, 2004
United States 51.36%
Japan 7.74%
Brazil 5.16%
Netherlands 4.10%
United Kingdom 3.72%
Other 27.92%
Traffic of Orkut on May 1, 2014
Brazil 48.40%
India 14.90%
United States 5.90%
Japan 5.80%
Pakistan 3.40%
Other 21.60%

20. INTERFACE:

21. News feed:

22. FACEBOOK PROFILE GOT
REPLACED BY TIME LINE…
According to Mark Zucker Berg (Chairman & CEO of Facebook, Inc.)
it is the story of life
• All your stories
• All your apps
• A new way to express
who you are

24. Design:
• A lot more visual
• Down to the bottom of it
are the stories
• It entirely looks like a wall,
much more nicely
designed.
• On the right, time line has
years, to gain quick access
to your past content

25. • Visual tiles
• The top consists of a
cover photo to express
who you are
• When scrolled down all the events are displayed as per the
time they have occurred such as
• Friends made
• Places been to etc.
• Till the time you are born

26. • Like: Described by Facebook as a
way to “give positive feedback
and connect with things you
care about.”
• Messages and inbox
"It's true that people will be able
to have a @facebook.com email
addresses, but it's not email".-
Mark Zuckerberg

27. Background talk:
• In March 2012, Timeline became available for "FacebookPages", and by the
end of the month, Facebook had forced all Facebook Pages (not Profile
pages) to convert to the Timeline layout, against the will of many page
admins.
• Like the Wall, users can set Timeline privacy settings to change who can see
their entire profile. Users' friends have the ability to post messages on the
user's Timeline.
• Using Facebook on certain devices, such as iPads, resulted in automatic
adoption of the Timeline.
• In August 2012, Profile pages were forced to change to the Timeline layout.

28. APPLICATIONS

29. APP CENTER
• For the over one billion people
that use Facebook, App Center is
the primary place to find great
games and apps.
• Every game in App Center has an
app detail page with screenshots
and ratings, which helps people
see what makes a game
interesting before installing and
playing it.

30. Growth for high-quality apps
• Success through the App Center is tied to the quality of an app.
• Facebook uses a variety of signals, such as user ratings and engagement, to
determine if an app is listed in the App Center.
• To help users in monitoring user feedback, facebook provides an app ratings
metric in Insights to report how users rate your app over time.

31. Subcategory Description
Action Games that are focused on combat or high-intensity competition
(Ex: CSR Racing)
Adventure / RPG Turn-based games where players are required to solve puzzles by interacting with
others or the environment, mostly in a non-confrontational way.
(Ex: Backyard Monsters)
Arcade Bubble games and games with very short levels, simple and intuitive control schemes
and rapidly increasing difficulty.
(Ex: Bubble Witch Saga, Angry Birds Friends and Zuma Blitz)
Card Games that revolve around cards.
(Ex: Solitaire Blitz and Gin Rummy)
Casino Games that involve an element of chance.
(Ex: Bingo Blitz, Slotomania and Texas Hold'em Poker)
Family Easy-to-moderately-difficult games that are appropriate for kids or board games.
(Ex: Ice Age Village)

32. Hidden Object
Games where players are required to identify hidden objects in a landscape.
(Ex: Criminal Case and Mystery Manor)
Puzzle
Games that require players to solve logic puzzles, match three icons or navigate visual
challenges like mazes.
(Ex: Tetris Battle, Candy Crush Saga and Diamond Dash)
Simulation
Games that mimic a real or fictional reality.
(Ex: FarmVille 2 and Marketland)
Sports
Games that mimic playing sports or managing teams.
(Ex: Top Eleven Be a Football Manager and Madden NFL Social)
Strategy
Games that require careful thinking and planning.
(Ex: Social Empires and War Commander)
Trivia / Word
Word games and knowledge-based games where players are required to remember
names, facts and events.
(Ex: Words with Friends, Family Feud and Scrabble)

33. INTERFACE:

34. Design:
• Themes
• A new feature in Orkut was Changing
Themes.
• Users could change their interface from
a wide range of colourful themes in
library.
• Themes were only available in India,
Brazil and Pakistan.

35. Space
• Cluttered look, with very less
space between respective
headers.

36. Scrap book
• The scrapbook feature was a
way to communicate with
others.
• To write a message in
anyone's scrapbook, user just
had to visit the person's
profile and click the text box
to write his message.
• Scraps could be customised
by changing the text colour,
adding emoticons, images,
YouTube videos and maps.

37. Communities:
• The communities culture started
right here on Orkut.
• Users would join the community
of their favourite bands, video
games, sports and so on.
• But it would be fair to say that
apart from the banned stuff, there
were many other communities
that would be really helpful to
users.

38. Who viewed your profile
• A user would get to know if
someone had visited his or her
profile.
• Eventually, Orkut did come up
with an option where you
could prevent someone from
seeing whether you had visited
one's profile - the only catch
was that the same option
would apply to you as well.

39. Messages Black Hole
• Before the introduction of the New Orkut, users had two options to
message friends: via the scrapbook (equivalent to the Facebook wall) or
by sending a private message (identical to the Facebook feature).
• Since the New Orkut introduced a privacy control for scraps posted to the
scrapbook, the messages system was disabled in this version, but not for
those still using the old version.
• This created a strange situation in which messages sent by a user of the
old version to someone using the New Orkut go completely unnoticed by
its recipient (the New Orkut does not inform the user of these lost
messages, that can only be read if he/she switches back to the old
version).

40. FACEBOOK CHAT

41. INSTANT MESSENGER APP
• Launched in 2012 for Android in some regions
(Australia, India, Indonesia, South Africa and
Venezuela)
• Instant messaging service and software
application which provides text and voice
communication
• Introduction of stickers to make communication
interactive
• Make groups based on how frequently you
communicate with people

42. VIDEO CALLING
•Facebook now has the video
calling feature and there is
no need to launch any new
software to use this feature.

43. IMPORTING CONTACTS TO SKYPE
•Facebook contacts can be imported to Skype.

44. FACEBOOK SECURITY

45. CUSTOMISING YOUR SETTINGS
• Users can personalize who can view
their information, what they can share
• People can also customize who can
contact them and how people view
their profile.
• Friend requests can be sent by friends
of friends or everyone.
• Messages can be filtered
• Unknown people can be blocked

46. • Users can now hide their lists of
friends, likely impeding fan and friend
recruiting.
• Past status updates can be hidden
• With only one click needed, privacy is
getting much easier for users.
Customising who sees
what on your profile

47. Adjust the privacy settings for
photos and albums
• Adjust the settings for every profile
picture you upload
• Cover photos can be personalised as well

48. PRIVACY CHECKUP
• Facebook has rolled out a new
Privacy check tool
• It will take people through a few
steps to review things like who
they’re posting to, which apps
they use and privacy of key pieces
of information on their profile

49. ORKUT SECURITY

50. SCRAPBOOK OPEN TO PUBLIC
• The Scrapbook on Orkut does not have any
privacy settings. Any information you share is
open to the public.
• Anyone on Orkut is allowed to post on
scrapbooks even though you may not be
friends/acquaintances.

51. ORKUT SCRAPBOOK
WITHOUT ANY
SECURITY FEATURES

52. NO PHOTO PRIVACY
• As compared to Facebook, Orkut lacks in
its privacy settings.
• Users do not have the ability to
customize their photo settings which is
an issue since anyone can misuse their
pictures

53. FALL OF FACEBOOK & ORKUT

54. FACEBOOK IPO ISSUE
• Controversy over IPO issue on 18th August 2012
• The initial $38 start plunged to $19.05 a share
• Main issue was whether banks had falsely underwritten facebook
shares
• Shared false information with consumers

55. CONSTANTLY CHANGING PRIVACY
POLICIES

56. • Keeps altering terms and conditions constantly
• No one knows how much “information mining is being done by facebook”
• Speculation that personal data is being sold off to "marketers”
• Too many new applications at all times.
• Facebook is gradually becoming confusing to operate
• More sophisticated with each change
• Steep learning curve turning people off.

57. RISE OF GOOGLE+

58. • Launched June 28, 2011
• Active users- 540 million (as of
October 2013, source- Wikipedia)
• Deeper level of sharing and
interactivity
• Concept of “Hangout”- Google
talk or video chat with multiple
users at once.

59. DECLINE OF ORKUT- RISE OF FACEBOOK
DATA AS OF YEAR 2009

60. PRESENTED BY:
HEMANT IYER
DIVYA BAWA
VIPLUV PATHAK
SIDDHARTH RANJAN &
MUSHARRAF FAROOQ