17. 1. Focus on real people locally to co-
produce
2. Build digital capacity
3. Make real things
4. What wasn’t working ? stop it or improve
5. Join or build
18. Dealing with excuses
Magic only happens when we’re all in a room
If I can’t see them, how do I know they’re
working?
People’s homes are full of distractions
Only the office can be secure
Who will answer the phone?
That wouldn’t work for our size or industry
Ref: https://basecamp.com/books/remote
Big business doesn’t do it, so why should we?
Others would get jealous
What about culture?
I need an answer now!
But I’ll lose control
We paid a lot of money for this office
Notas do Editor
13:10
Hello, World reference: https://en.wikipedia.org/wiki/%22Hello,_World!%22_program
Image credits
TV http://thenounproject.com/term/television/2650/
Desktop http://thenounproject.com/term/computer/3633/
Tablet http://thenounproject.com/term/tablet/2158/
Mobile http://thenounproject.com/term/nfc-phone/3229/
Digital drifts
Under resourced
Image credit: http://commons.m.wikimedia.org/wiki/File:Jean_Carolus,_Peeping_Tom,_oil_on_panel,_46.5_x_32.5_cm,_private_collection.jpg