3. MAST BROTHERS HISTORY
+ Rick, 34, and Michael Mast, 31, started Mast brothers chocolate in 2006
+ first worked out of their apartment & then opened a tiny shop
+ today they have a 2,000+ square foot space in Williamsburg
+ Sell to 120 stores and restaurants, mostly in the NYC area
+ have an international waiting list of over 1,500 vendors worldwide
+ Launched with only $35,000 in their personal savings accounts
+ Chocolate bars are created from a single farm, village or province
+ Use of winnowing machine that uses air to remove hulls and grind the
beans into “seconds”
+ Supply organic local beer to their 14 employees to keep them happy
+ Only use two ingredients – cacao & organic sugar
+ Paper produced in Long Island City by friends
+ Use wind power to transport their crop

16. MAST BROTHERS SWOT
+Handcrafted +Cost of the chocolate
+One of a kind +sailing route is also a drug route
+Organic farmed & fermented +actual product (cacao) is not
+Simple ingredients easy to obtain
+Local to NYC +NYC docks are not suitable for
+Community Building Activities sailboats
+tours +Longer delivery times because
+tasting room of sailing and location
+music shows +Easily replaceable, high
+Very accessible to the public
WEAKNESSES
STRENGTHS
substitution
+Sold in many local & national
retailers
+High profile partnerships
+High usage in restaurants
+Make NYC more conducive for +Global climate change is affecting
sailing production of farmed goods
+Work with NYC Economic +this will affect purchases
Development Corps Maritime +might have to source from
Division to make shipments easier other countries
+Find more cacao plantations +Political uprises in Africa, etc.
that are better to sail out of +Rising labor costs
+Better competition based on +Current sailing route & drugs
Value Proposition +Possible rise in taxes or tariffs
+Make a less expensive bar +Weather
+Recession
+ lack of demand for high
OPPORTUNITIES
quality products
THREATS

17. CUSTOMERS
+ 72% of people think it is pricey, but are willing to pay for a cause, however more people are
drawn to their packaging than the cause
+ 60% knew what Mast Brother’s Chocolates was and saw it as a luxury
+ People are very aware of the chocolates they like and are brand loyal
+ 100% believe in the overall goal, but are skeptical of how it is executed how they will sustain it