2. murray@biztegra.com www.Biztegra.com
Most Publishers Have The Same
Problem.
Their Website Is:
Technically Out Of Date;
Not Flexible For YOUR Business;
Time Consuming / Expensive To
Keep Up To Date.
(And Resources Aren’t Available)
3. murray@biztegra.com www.Biztegra.com
There are a couple of
reasons for this:
1. Technology
Big and Small Publishers
2. Inherent Complexity in Products
Product SKU Price Promo
3. You Aren’t Web Technologists
6. murray@biztegra.com www.Biztegra.com
In March, 2015, I Made An Offer On The
Digital Book World (DBW) Blog To
Perform A Free, Quick Analysis Of
Independent Publishers’ Websites And
Determine Their Current Levels Of
“Having A Modern Website And
Search Engine Optimization (SEO).”
17 Blog Posts
<Links At The End To View or
Download The File>
7. murray@biztegra.com www.Biztegra.com
Duplicate Content
URL Structure And Site
Architecture
Page Titles
Meta Description Tags
Heading Tags (H1, H2,
H3)
Structured Data Markup
Page Load/ Crawl Speed
Image Optimization
Code Validation
Mobile
Social Integration
Author Amplification
Sitemaps
HTTPS
Factors:
11. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/duplicate-
content
Content that is the same or
similar.
Google doesn’t like it.
–Set Canonical URL / Tag
–Unique book descriptions
and author bios
Duplicate Content
13. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
http://www.digitalbookworld.com/201
5/url-structure-and-site-
architecture/
The actual URL and file name
of your site’s pages
Gives Google clues about
your page’s content
–File name should be
descriptive
–Don’t use parameters
–Shorter is better
URL Structure
15. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/title-tag
The Title of Your Page (very
important)
Gives Google clues about
your page’s content
–Descriptive / Unique
–50-60 Characters
–Primary Keyword -
Secondary Keyword |
Brand Name
Page Titles
17. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/meta-
description
Explanation of the Content
on Your Page
What Google Displays in
Search Results (Clicks!!)
–Unique
–Descriptive
–Selling Text
–150-160 Characters
Meta Descriptions
19. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://yoast.com/headings-use/
Explains the Structure of the
Content on the Page
Helps Google Figure Out
What Your Page is About
–One H1 Tag Per Page
–Unique
–Descriptive
–Not for Formatting!!
Heading Tags
21. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/schema-
structured-data
Explains the Content on the
Page
Helps Google Figure Out
How To Categorize Your
Page (And Display in SERPs)
–Schema.Org
–Specific Vocabulary for
Publishing and Books
Structured Data Markup
23. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/page-
speed
How Quickly the Page Loads
Slow = Bad, for Both Users
and Google
–Compression, Caching,
and Minifying
–Image Optimization
–Server Speed
–< 1 Second = Goal
Page Load / Speed
25. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/ugc/10-tips-for-
optimizing-your-images-for-search
Ensuring Images Load
Quickly
Slow = Bad
Image Search = Good
–Use Alt Tags
–< 100k Per Image
–Descriptive File Name
–Image Sitemaps
Image Optimization
27. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/learn/seo/mobile-
optimization
https://www.ampproject.org/
Your Site Works on Mobile
Devices, Responsively
Google Says So
It’s a Mobile World
–Pass the Google Mobile
Test
–Accelerated Mobile Pages
–Rebuild Your Site For
Mobile
Mobile Optimization
29. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
http://www.digitalbookworld.com/201
5/the-optimized-publisher-social-
integration/
Full Integration to Social
Platforms
It’s a Social World
Control What Gets Shared
–Fully Defined In Your Code
–Advanced Sharing
Social Integration
31. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
http://www.digitalbookworld.com/201
5/the-optimized-publisher-author-
amplification/
Amplifying the Great
Content Your Authors
Create
Increases Your Site’s SEO
Footprint
–Fully Fleshed Out Author
Profiles
–Integrate Their Online
Platforms
Author Amplification
33. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
https://moz.com/blog/xml-sitemaps-
guidelines-on-their-use
XML Sitemaps That List Your
Site’s Pages and Content
Tells Google What Pages Are
Available for Crawling
–Create Them
–Submit Them From Search
Console
Sitemaps
35. murray@biztegra.com www.Biztegra.com
What is it?
Why is it important?
What should you do
about it?
http://www.digitalbookworld.com/201
6/the-optimized-publisher-https/
Secure Browsing
Google Likes It:
“HTTPS Everywhere”
–Adopt It, Carefully
–SEO Migration
HTTPS
36. murray@biztegra.com www.Biztegra.com
View Blog Posts on Biztegra.com:
https://biztegra.com/optimized-
publisher-series/
Have The White Paper Sent to You:
https://biztegra.com/contact-us/