9 Kasım 2009 Oracle Day için Andrew Gilboy tarafından yapılan "E2.0 - Next Generation Portal and Content Management - Oracle Success Stories" başlıklı sunum.
E2.0 - Next Generation Portal and Content Management
1. <Insert Picture Here>
E2O
E2.0 - Next Generation Portal and Content Management -
Oracle Success Stories
Andrew Gilboy
VP E2.0 EMEA
2. Safe Harbor Statement
The following is intended to outline our general
product direction. It is intended for information
purposes only, and may not be incorporated into any
contract. It is not a commitment to deliver any
material, code, or functionality, and should not be
relied upon in making purchasing decisions.
The development, release, and timing of any
features or functionality described for Oracle’s
products remains at the sole discretion of Oracle.
16. Enterprise 2.0 R.O.I
Enterprise 2.0 and
Open business models
Collective intelligence
Crowdsourcing
Prosumers
Online
Community
IdeAgoras
Cloud
computing
Mashups,
2.0 Development open API’s
Platforms SAAS
17. Areas of impact of E2.0 on an
Organisation
Customers Community
Organisation
20. Portal Market Evolution
Oracle
Enterprise
2.0
Composite
Applications Convergence of
Community Functional portal
Value
Structured Business Activity
Applications Automation apps/Websites
Functional Portal Community portals/apps
Business Function vs. Realizing additional value
Transational apps
Applications System Optimization
Community Applications
from existing enterprise
applications and transactional Composite Apps
Distributed publishing systems
Web2.0 fucntions
Solve extended-enterprise
Collaboration
business challenges
Search
Phase 1 Phase 2 Phase 3 Phase 4
21. Oracle is
proven in
Customer
Environments
• Consolidation of 17,500
websites and 40 portals
into 1 portal and 300
websites.
• Operating Costs reduced
from 1B SEK to 100M
SEK
23. At the Heart of Oracle Fusion Middleware
Complete, Open, Integrated, Best-of-breed
Applications
Middleware
Database
Infrastructure &
Management
24. Oracle Strategy
Maintain Portal Leadership
• Portal market
• Consolidated market – Oracle, Microsoft, IBM and SAP
• Technology evolved from personalized web content to a platform
for composite applications and enterprise social computing
• Portals are strategic component of Oracle Middleware
and Applications
• #1 Enterprise Portal Provider (IDC ‘08)
• Leader’s Quadrant - Gartner Magic Quadrant (9/09)
• More than 10,000 Portal customers
• Over 35,000 Middleware customers
25. Oracle WebCenter Components
Framework Composer Services Spaces
• Enhanced Next Gen • User Personalization • Enterprise Ready • Community Spaces
Portal Framework Business Dictionary Social Computing • Social Networking
• Content Integration • Enterprise Mashups • Desktop Integration • Personal Spaces
• Reusable Task Flows • Layered Customizations • Multi-channel
• Application Integration interactions
26. Oracle WebCenter Suite
Robust Application Platform and Enterprise 2.0
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Extensions
Portlet Runtime Search Framework
Business Customizable
Content
Dictionary Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
27. WebCenter Framework
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Extensions
Portlet Runtime Search Framework
Business Dictionary Customizable
Content
Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
28. WebCenter Framework
Simplify Building Applications/Portals
• Key Capabilities
• For Context-rich, Highly Customizable
Apps and Portals
• Integrate Enterprise Applications as
Portlets
• Integrate Content with transaction
flows
• Integrate BPEL Business Processes
• Industry Standards for portlets,
content, processes, metadata, SIP
servlet, security, and Web services
• JSR 168 & 268 Portlets along with
WSRP 2.0.
• Benefits
• Enhance IT productivity with reusable,
standards-based components
• Easily change applications with
unique runtime customization
30. Task Flows*
Improve IT Responsiveness
Key Capabilities:
• Build application once out of a set of
Task Flows
• Individually expose any Task Flow
directly as a portlet
• 50+ pre-built Task Flows available
as portlets and further customizable Task Flow
Benefits:
• Reuse portlets or Task Flows from a
single instance
• Eliminate replication of coordination
logic
• Support transactional semantics
* Task Flows are part of the Application Development Framework (ADF)
31. WebCenter Content Management
Built upon Enterprise scale ECM Suite
JDeveloper Business Dictionary Document Library
JCR Data Control // UCM SPI
JCR Data Control UCM SPI
JSR-170 Content Management API
JSR-170 Content Management API
Content Services
Content Services
Security, Workflow, Versioning, Lifecycle, Personalization, Search, Metadata
Security, Workflow, Versioning, Lifecycle, Personalization, Search, Metadata
Records Management, Digital Asset Management, IRM
Records Management, Digital Asset Management, IRM
Portal
Notes UCM File System 3rd Party
32. PZU – Insurance company
Poland
PZU is the largest insurances company in Poland. As
they manage large amount of document it turned out
that document management system was a key point to
accelerate their business:
• To archive millions of contracts
electronically and have online access
to it
• To develop retention policies and
document life cycle schedules
33. City of Rotterdam
• Requirement
• Replace the paper based HR filing
system with an electronic system to
enable records to be shared across
the Organisation
• Access and security to all HR records
through Oracle E-Business Suite
• Solution
• Integrate UCM with E-Business Suite
to provide full lifecylce management
for all documents accessed through E-
Business Suite
• Oracle Document Capture to rapidly
convert hardcopy into electronic
format for categorisation, indexing and
secure storage in UCM.
• Benefits
• All HR records secured and available
across the City of Rotterdam
• Eliminate storage costs
• Immediate Access to all HR
documents
• Lower risk of security breaches
• Compliance to regulations governing
access to personnel records
34. Oracle Composer
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Extensions
Portlet Runtime Search Framework
Business Customizable
Content
Dictionary Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
35. Composer & Business Dictionary
User-Driven Customization and Mashups
• Key Capabilities:
• End-users create mashup apps
with wizard-driven templates and
individually customize on-the-fly
• Add content from Business
Dictionary of enterprise
systems/services and external
sources using drag-and-drop
components
• Customize look and feel for
mashup applications for role-based
groups
• Benefits:
• Dynamic application customization
for users and groups improves
adaptability for changing business
requirements
36. Layered Customizations
Upgrade-Proof with Metadata Services
Repository 1. Base Application
Deployed
Key Capabilities: 2. OnSite
Branding
• Common metadata store
3. LOB Branding
• Set up personalized content and
services for users
• Stored as layers on top of base
application
Benefits:
• Insulates users from updates and
patches
• Used throughout Oracle stack –
business processes, business 4. User Personalization
and more…
intelligence and applications
37. WebCenter Enterprise 2.0 Services
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Extensions
Portlet Runtime Search Framework
Business Customizable
Content
Dictionary Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
38. WebCenter Enterprise 2.0 Services
Enterprise 2.0 Services for Portals and
Applications WebLogic WebCenter Oracle
WebLogic
Portal Interaction Portal
• Rapidly inject into applications,
business processes or portals
• Immediately available also for
WebLogic Portal, WebCenter
Interaction and Oracle Portal
• Standards-based,
customizable and pre-
integrated with Oracle’s
middleware and application
solutions
39. People Connections & Activity Graphs
User-Extensible Business Networks
Key Capabilities:
• Social user profiles
• Personal and group activity feeds
• Visualization of user’s social
networks
• Wall for status updates
• Monitor, manage, receive and
give kudos
Benefits:
• Drive workplace productivity and
team effectiveness
• Users can quickly find and connect
with the right people
40. WebCenter Enterprise 2.0 Services
Maximize and Optimize Connections
• Announcements • Worklist
• Discussions • People Connections
• Blogs • Activity Graphs
• Tags • Recent Activities
• Links • Mail
• Wikis • Notes
• IM & Presence • Search
• Documents • Mashups
• Events • Analytics
• RSS • And many more…
100’s of pre-built, customizable portlets for these services
41. Wikis, Blogs and Discussions
User-generated Content and Collaboration
Key Features Integration Options
Wikis •Multiple domains; Search •Web service
•Versioning; Trackbacks •JSR 168 portlets
•Access metrics; Macros •iFrame
•RSS; Attachments •HTTP
Blogs •Permalinks; Versioning •Web service
•Search; Attachments •JSR 168 portlets
•RSS •iFrame
•HTTP
Discussions •Supports forums, topics, posts •JSR 168 portlets
•Organize by favourites, popularity •Multiple Business
•RSS Dictionary Components
•Web-based administration
42. Announcements
Integrated Group Communications
• Key Capabilities
• Integrated with Email and Links
Service
• Web Service integration
• Supports full management of
Announcement artifacts
• Benefits
• Simple group communication
mechanism
• Integrated into user’s work
environment for instant context
43. Tags
Track and Share Resources
• Key Capabilities
• Users can tag any artifact
• Tag Cloud Views for private and
public tags
• Integrated with Search
• Pre-built portlets for creating and
managing and viewing tags
• Benefits
• User-generated taxonomy
facilitates more effective
search/navigation and easier
sharing with others
44. Links
Manage Context with Custom Connections
• Key Capabilities
• Users can create an explicit
connection between disparate
items
• Item relationships can easily be
shared with other users
• Pre-built portlets for creating and
managing links
• Benefits
• Allows user to create context
between different sources of
content for improved productivity
• Dramatically improves time to
ramp for new members that can
leverage linked content
45. Workflow Tasks
Unify Process Tasks and Content
• Key Capabilities
• BPEL Worklist integrates workflow
tasks directly within the portal
• Seamless view of processes across
many applications
• Extend process and communication
to partners with B2B sites
• Benefits
• Unified context between process
tasks, content and social interaction
improves process execution
• Singe access point for multiple
workflow tasks improves
productivity
46. RSS
Efficient Information Aggregation
• Key Capabilities
• Exposes content of different
WebCenter Services in a RSS
feed format that can be
aggregated
• Out-of-the-box RSS Viewer
• Supports secure feeds
• Benefits
• Provides a quick way to publish
information and consume
information from many different
external and/or WebCenter
sources
47. Recent Activities
Single View of Information Updates
• Key Capabilities
• Enables users to quickly view
the most recent changes to
documents, discussions, feeds,
announcements and other
items
• Can be monitored as a RSS
feed
• Supports underlying access
privileges for each content
source
• Benefits
• Provides users with an
aggregated view of changes in
relevant items in one location –
improving productivity
48. Instant Messaging and Presence
Connect with Users in Context
• Key Capabilities
• Displays presence status for
other users and provides
interaction options
• IM and buddy lists; Click-to-dial
• Supports Oracle Presence and
Microsoft LCS
• Integrated with other services
such as Links, Discussions
• Benefits
• Instant user interaction within
context of a business task
improves user productivity
49. Documents/Content Integration
Inject Managed Content into the Portal
• Key Capabilities
• Pre-built portlets in Business Dictionary
for creation, management and
publishing tasks from a content
repository
• Portlets support highly customizable
views of managed content
• WebCenter includes pre-integrated
Oracle Content Management Server
repository
• Benefits
• Standards-based connections to
multiple repositories simplifies
integration for IT
• Users can easily create and publish
managed content in context with ad
hoc content to improve information
sharing
50. WebCenter Ensemble
Mashups with Open & Secure Web Integration
• Key Capabilities
• Mashup HTTP-based services to
create or extend the value of
applications
• Build libraries of reusable widgets, UI
components, and programmable
functions
• Centralizes authentication,
provisioning & analytics
• Benefits
• Reuse valuable portlets and new
widgets in any Web application
• Easily deploy applications to external
audiences
• Secure and track web applications
simply
51. WebCenter Analytics
Maximize Portal Intelligence
• Key Capabilities
• Track all portal activity
• Filter by user, group, IP address
• Real time data capture &
reporting
• Packaged portlet templates
• API for analytics-driven
applications
• Benefits
• Identify successful applications
and communities
• Locate & remove stale content
• Prevent sprawl
• Improved governance
• Better measure ROI
52. Portlet Interoperability
Standards-Based Integration
• Key Capabilities
• Portlet standards
– JSR168
– WSRP 1.0., 2.0
• JSF Portlet bridge
– JSF apps as portlets
• Included portlets
– Web clipping
– Omniportlet
– Rich text portlet
• Benefits
• Reuse portlets and data
connections in any
standards-based portal
53. WebCenter Spaces
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Extensions
Portlet Runtime Search Framework
Business Customizable
Content
Dictionary Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
54. WebCenter Spaces
Instant Communities, Team Sites & Portals
• Out-of-the-box solution
that delivers Enterprise-
ready LOB portals,
communities & team sites
• Designed for business
users to quickly build a
workspace
• Pre-integrated with
Composer, Business
Dictionary and WebCenter
Enterprise 2.0 Services
• IT can extend and
customize Spaces via
WebCenter Framework
and extensive Spaces
Web Services APIs (e.g.
mobile access)
55. WebCenter Spaces
Core Features for User/Group Productivity
Personal Spaces Group Spaces Business Role Pages
•User’s secure individual •Secure team sites and •Role-based communication
workspace or dashboard community collaboration with user communities
•Highly personalizable with •Role-based views and •Pre-built templates simplify
social feeds, email, tasks, access to information linking pages and content to
tags, recent documents etc. •Completely customizable a specific enterprise role
•Users create pages, add •Easily embed ad hoc •All users in a given role are
content and customize activities in a business easily kept up-to-date with
views using Oracle process or application relevant information
Composer •Users can share and reuse •Integrated with user’s
Group Spaces as templates Personal Space
56. WebCenter Spaces
Services Empowering End-Users
Profile •Users can update their own
profile attributes
Favorites •Built-in bookmarking for any item
Manage •Group Space owner defines
Teams privileges for each invited
member
Lists •Users can easily publish and
share information
•Advanced filtering of data views
Notes •Enables users to link Spaces
content with personal, meaningful
annotations for enhanced context
57. WebCenter Spaces
REST & Mobile Access: iPhone
Key Capabilities:
• iPhone and Blackberry apps
• Enables rich interactions with
Groups and Social connections
• Interact with people via their walls,
feedback and status updates
• Built on top of WebCenter REST
infrastructure
Benefits:
• Find the right information and
people when you need them
directly from your phone
• Manage people connections and
track their activities
58. WebCenter Anywhere
WebCenter Spaces
Oracle Composer WebCenter Anywhere
WebCenter Enterprise 2.0 Services
Personal Productivity Social Networking Integrated Workflow
Analytics Mashups Portlet Interoperability Content Integration
WebCenter Framework
JDeveloper
Extensions
Portlet Runtime Search Framework
Business Customizable
Content
Dictionary Components
Application Development Framework
Oracle Application Server/Oracle WebLogic Server
59. WebCenter Anywhere
Multi-Channel Access for your Users
• Key Capabilities
• Connected devices
– Browser
• Mobile Voice
– Wireless Phone, GPRS, Fixed
Line
• Mobile Messaging
– E-mail, SMS, ASK, MMS
• Mobile Applications
– E-mail, SMS, ASK, MMS, Mobile
Office Suite
• Benefits
• Improve productivity with anywhere,
anytime access
• Maximize customer support
61. Alm. Brand
EXPECTED RESULTS
COMPANY OVERVIEW • Achieve strategy goals
• HQ located Copenhagen, Denmark
• Shorten time to market (Test in
• 4th largest insurance company in Denmark production if services work)
• 1,800 employees
• Turnover 2008 : $1.4 billion • System to fit user needs and not
CHALLENGES/OPPORTUNITIES opposite
• Strategy 2010 goals: CUSTOMER QUOTE
• Increase customer and employee satisfaction “There is no reason why our employees use
different tools at home and at work. We have
• Alm. Brand image in top 2 according to industry looked at Internet solutions and many of them
analysis give so many benefits, that it is natural to use
• More than 50% revenue growth them internally such as wikis, blogs, chat, social
networks like LinkedIn. All these are easy to use
SOLUTION and require no education of our employees. For
a company like ours it means quiet a bit of
• ADF / WebCenter and Oracle UCM to allow
money if we send our employees on courses.”
customers to choose sales channel of their choice, Tom Bo Frederiksen, IT Manager Frederiksen.
choice of communication (eg. Wiki, blog, instant
chat..), customer to customer interaction, 24/7 service
and integrated processes using BPEL Process
Manager.
Internal use only
62. Alcatel-Lucent
Collaborative Global Support Portal
COMPANY OVERVIEW
RESULTS
• 76,000 employees and operations in over 130 countries
• Strategic advantage in customer
CHALLENGES/OPPORTUNITIES service
• Increase the push of dynamic information to the users • Single Portal platform to service
based on customer profile
Customer, Partners and
• Design extranet website to support customers generate Employees resulting in lower
new opportunities
TCO
SOLUTION • Portal localized in 6 languages
• Global Support Portal with complete personalization and
integration with UCM, SES, Oracle EBS Product Catalog
and Configurator
• Accelerated development leveraging existing assets
• Provide users with collaboration tools like Wikis, Blogs and
Forums
WebCenter Suite + UCM
63. Schneider National
Ad-hoc Interactions Integrated with Transportation & Logistics
Processes
COMPANY OVERVIEW
• Leading provider of transportation and logistics services
RESULTS
serving more than 80% of the Fortune 500 • Easy, fast lookup interface for
• Over 21,000 employees with operations in North drivers and staff to provide
America, Europe and Asia
instant information on shipments
CHALLENGES/OPPORTUNITIES • Using WebCenter Spaces for ad
• Transportation management info held in isolated system hoc projects that tie into
• Sales tracking management not integrated with applications systems
transportation management
• Lineage and decision tracking
• Ad-hoc interactions kept separate from other systems
included as part of the core
SOLUTION application deployments
• Targeted UI across Transportation Mgmt & Siebel CRM
• WebCenter Suite used for ad-hoc processes tied into
simplified, dynamic UI
64. Oracle WebCenter Components
Framework Composer Services Spaces
• Enhanced Next Gen • User Personalization • Enterprise Ready • Community Spaces
Portal Framework Business Dictionary Social Computing • Social Networking
• Content Integration • Enterprise Mashups • Desktop Integration • Personal Spaces
• Reusable Task Flows • Layered Customizations • Multi-channel
• Application Integration interactions
65. At the Heart of Oracle Fusion Middleware
Complete, Open, Integrated, Best-of-breed
Applications
Middleware
Database
Infrastructure &
Management
66. Thank you for your time
Andrew Gilboy
andrew.gilboy@oracle.com