SlideShare uma empresa Scribd logo
1 de 51
Baixar para ler offline
19/04/2015
FUNDAMENTALS
OF MOBILE UX
KEVIN CANNON
DUBLIN CITY UNIVERSITY
26/MARCH/2015
1. INTRODUCTION
2. FUNDAMENTALS
3. THE EXPERIENCE
4. KNOW YOUR USERS
INTRODUCTION
INTERACTION DESIGNER @ FROG DESIGN
KEVIN CANNON
@MULTIKEV
TECHNOLOGYDESIGN
PSYCHOLOGY
THE FUNDAMENTALS
CONSISTENCY
CONTRAST
GROUPING

FOCUS
CONSISTENCY
CONTRAST
Other Actions
Main Area
HIERARCHY
2
1
3
2
1
3
PRIMARY ACTION SECONDARY ACTION
TERTIARY ACTIONS
GROUPING
?
?
METAPHOR
FOCUS
ASK WHAT YOU CAN TAKE OUT,
NOT WHAT YOU CAN PUT IN.
From: Designing Interactions, Bill Moggridge, 2007, ISBN 978-0262134743
http://www.flickr.com/photos/thedalogs/3196553836/
Simple Flexible
Risk!
Simple Flexible
Risk!
Beginner Expert
Frequent
In-frequent
Frequent
In-frequent
?
?
?
?
Beginner Expert
Frequent
In-frequent
AEROPLANE COCKPITLOCK & KEY
Beginner Expert
FIRE EXTINGUISHER
NUCLEAR POWER PLANT
EMERGENCY MANUAL
GOOD IDEAS
YOU SHOULDN’T DO
GOOD IDEAS BAD IDEAS
ERGONOMICS
THE EXPERIENCE
CONTEXT AWARE
THINK ABOUT THE FULL LIFE CYCLE OF YOUR APP
AWARENESS USAGE END
MARKETPLACE
APP SITE
APP ICON
REPUTATION
REVIEWS
STOP USE
DELETION
RATING
WORD-OF-MOUTH
FIRST USE
SUPPORT
NEW FEATURES
UPDATE CYCLES
DEFINE CLEAR GOALS
What it is?
An app to help people save money.
How can people do that?
Track what they spend money on.
How you want them to feel?
Feel in control of their spending.
What it is not?
Not a budget planner or manager.
GENTLE ALARM CLOCK APP
TALK TO PEOPLE
CARD SORTING
CONCEPT VALIDATION
USER TESTING
1. GET THE BASICS DOWN
2. CURATE THE EXPERIENCE
3. UNDERSTAND YOUR USER
THANKS!
KEVIN CANNON
@MULTIKEV

Mais conteúdo relacionado

Semelhante a Fundamentals of Mobile UX - A light introducion

Windows Phone UX - a 101 @ BizSpark
Windows Phone UX - a 101 @ BizSparkWindows Phone UX - a 101 @ BizSpark
Windows Phone UX - a 101 @ BizSparkAntony Ribot
 
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe Rui Barroca
 
Role of UX in a Mobile First approach @ NextStep Americas 2014
Role of UX in a Mobile First approach @ NextStep Americas 2014Role of UX in a Mobile First approach @ NextStep Americas 2014
Role of UX in a Mobile First approach @ NextStep Americas 2014Gonçalo Veiga
 
Clients Don't Suck (Resolving common blockers that stifle UX)
Clients Don't Suck (Resolving common blockers that stifle UX)Clients Don't Suck (Resolving common blockers that stifle UX)
Clients Don't Suck (Resolving common blockers that stifle UX)Evgenia (Jenny) Grinblo
 
Business of Experience Workshop - DE IA
Business of Experience Workshop - DE IABusiness of Experience Workshop - DE IA
Business of Experience Workshop - DE IAJess McMullin
 
Tappworthy A Framework for Mobile Strategy
Tappworthy A Framework for Mobile StrategyTappworthy A Framework for Mobile Strategy
Tappworthy A Framework for Mobile StrategyChaiOne
 
5 Keys to Designing UX That Drives Patient Engagement
5 Keys to Designing UX That Drives Patient Engagement5 Keys to Designing UX That Drives Patient Engagement
5 Keys to Designing UX That Drives Patient EngagementPointClear Solutions
 
Smarter, Better, Surprising Gov - ASTD Int'l conf presentation by Michael Le...
Smarter, Better, Surprising Gov  - ASTD Int'l conf presentation by Michael Le...Smarter, Better, Surprising Gov  - ASTD Int'l conf presentation by Michael Le...
Smarter, Better, Surprising Gov - ASTD Int'l conf presentation by Michael Le...Gov2.0
 
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptxGRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptxPreronaDwibedi
 
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptxGRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptxPreronaDwibedi
 
Identifying and Responding to Emerging Technologies
Identifying and Responding to Emerging TechnologiesIdentifying and Responding to Emerging Technologies
Identifying and Responding to Emerging Technologieslisbk
 
DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...
DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...
DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...Diana Schneider
 
UX Design for Mobile Apps
UX Design for Mobile AppsUX Design for Mobile Apps
UX Design for Mobile AppsKamil Zieba
 
with MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxwith MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxhelzerpatrina
 
2012 Jiveworld: Building Successful Apps and Platforms
2012 Jiveworld: Building Successful Apps and Platforms2012 Jiveworld: Building Successful Apps and Platforms
2012 Jiveworld: Building Successful Apps and PlatformsJonathan LeBlanc
 

Semelhante a Fundamentals of Mobile UX - A light introducion (20)

Putting Learning into Context with Mobile Devices
Putting Learning into Context with Mobile DevicesPutting Learning into Context with Mobile Devices
Putting Learning into Context with Mobile Devices
 
Windows Phone UX - a 101 @ BizSpark
Windows Phone UX - a 101 @ BizSparkWindows Phone UX - a 101 @ BizSpark
Windows Phone UX - a 101 @ BizSpark
 
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
Why UX Matters? for Startup Braga 2015 #2 Acceleration Programe
 
Practical Usability
Practical UsabilityPractical Usability
Practical Usability
 
Role of UX in a Mobile First approach @ NextStep Americas 2014
Role of UX in a Mobile First approach @ NextStep Americas 2014Role of UX in a Mobile First approach @ NextStep Americas 2014
Role of UX in a Mobile First approach @ NextStep Americas 2014
 
Clients Don't Suck (Resolving common blockers that stifle UX)
Clients Don't Suck (Resolving common blockers that stifle UX)Clients Don't Suck (Resolving common blockers that stifle UX)
Clients Don't Suck (Resolving common blockers that stifle UX)
 
Business of Experience Workshop - DE IA
Business of Experience Workshop - DE IABusiness of Experience Workshop - DE IA
Business of Experience Workshop - DE IA
 
Tappworthy A Framework for Mobile Strategy
Tappworthy A Framework for Mobile StrategyTappworthy A Framework for Mobile Strategy
Tappworthy A Framework for Mobile Strategy
 
5 Keys to Designing UX That Drives Patient Engagement
5 Keys to Designing UX That Drives Patient Engagement5 Keys to Designing UX That Drives Patient Engagement
5 Keys to Designing UX That Drives Patient Engagement
 
10 Page Essay
10 Page Essay10 Page Essay
10 Page Essay
 
10 Page Essay
10 Page Essay10 Page Essay
10 Page Essay
 
Smarter, Better, Surprising Gov - ASTD Int'l conf presentation by Michael Le...
Smarter, Better, Surprising Gov  - ASTD Int'l conf presentation by Michael Le...Smarter, Better, Surprising Gov  - ASTD Int'l conf presentation by Michael Le...
Smarter, Better, Surprising Gov - ASTD Int'l conf presentation by Michael Le...
 
Scc codesign-cmc
Scc codesign-cmcScc codesign-cmc
Scc codesign-cmc
 
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptxGRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
 
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptxGRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
GRIP CONTENT DEVELOPEMENT INTERN PPT.pptx
 
Identifying and Responding to Emerging Technologies
Identifying and Responding to Emerging TechnologiesIdentifying and Responding to Emerging Technologies
Identifying and Responding to Emerging Technologies
 
DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...
DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...
DECODING PRIVACY - Perceptions, Conflicts and Strategies of Privacy in the Mo...
 
UX Design for Mobile Apps
UX Design for Mobile AppsUX Design for Mobile Apps
UX Design for Mobile Apps
 
with MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docxwith MyLab BusinessCommunication®• Reporting Dashboar.docx
with MyLab BusinessCommunication®• Reporting Dashboar.docx
 
2012 Jiveworld: Building Successful Apps and Platforms
2012 Jiveworld: Building Successful Apps and Platforms2012 Jiveworld: Building Successful Apps and Platforms
2012 Jiveworld: Building Successful Apps and Platforms
 

Último

Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...amitlee9823
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxjeswinjees
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...amitlee9823
 
call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️9953056974 Low Rate Call Girls In Saket, Delhi NCR
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfParomita Roy
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)amitlee9823
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...Call Girls in Nagpur High Profile
 
infant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptxinfant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptxsuhanimunjal27
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...Delhi Call girls
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...BarusRa
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation decktbatkhuu1
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️soniya singh
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...home
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...RitikaRoy32
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...SUHANI PANDEY
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Call Girls in Nagpur High Profile
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxjanettecruzeiro1
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxTusharBahuguna2
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxmirandajeremy200221
 

Último (20)

Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
Jigani Call Girls Service: 🍓 7737669865 🍓 High Profile Model Escorts | Bangal...
 
Stark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptxStark Industries Marketing Plan (1).pptx
Stark Industries Marketing Plan (1).pptx
 
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
Brookefield Call Girls: 🍓 7737669865 🍓 High Profile Model Escorts | Bangalore...
 
call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️call girls in Dakshinpuri  (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
call girls in Dakshinpuri (DELHI) 🔝 >༒9953056974 🔝 genuine Escort Service 🔝✔️✔️
 
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdfChapter 19_DDA_TOD Policy_First Draft 2012.pdf
Chapter 19_DDA_TOD Policy_First Draft 2012.pdf
 
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
Escorts Service Basapura ☎ 7737669865☎ Book Your One night Stand (Bangalore)
 
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...Booking open Available Pune Call Girls Kirkatwadi  6297143586 Call Hot Indian...
Booking open Available Pune Call Girls Kirkatwadi 6297143586 Call Hot Indian...
 
infant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptxinfant assessment fdbbdbdddinal ppt.pptx
infant assessment fdbbdbdddinal ppt.pptx
 
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
call girls in Kaushambi (Ghaziabad) 🔝 >༒8448380779 🔝 genuine Escort Service 🔝...
 
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...AMBER GRAIN EMBROIDERY | Growing folklore elements |  Root-based materials, w...
AMBER GRAIN EMBROIDERY | Growing folklore elements | Root-based materials, w...
 
Peaches App development presentation deck
Peaches App development presentation deckPeaches App development presentation deck
Peaches App development presentation deck
 
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
Call Girls in Kalkaji Delhi 8264348440 call girls ❤️
 
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
Recommendable # 971589162217 # philippine Young Call Girls in Dubai By Marina...
 
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
UI:UX Design and Empowerment Strategies for Underprivileged Transgender Indiv...
 
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
VIP Model Call Girls Kalyani Nagar ( Pune ) Call ON 8005736733 Starting From ...
 
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...Top Rated  Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
Top Rated Pune Call Girls Koregaon Park ⟟ 6297143586 ⟟ Call Me For Genuine S...
 
SD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptxSD_The MATATAG Curriculum Training Design.pptx
SD_The MATATAG Curriculum Training Design.pptx
 
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance  VVIP 🍎 SER...
Call Girls Service Mukherjee Nagar @9999965857 Delhi 🫦 No Advance VVIP 🍎 SER...
 
Design Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptxDesign Inspiration for College by Slidesgo.pptx
Design Inspiration for College by Slidesgo.pptx
 
DragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptxDragonBall PowerPoint Template for demo.pptx
DragonBall PowerPoint Template for demo.pptx
 

Fundamentals of Mobile UX - A light introducion

Notas do Editor

  1. UX is how someone uses it.
  2. UX is how someone uses it.
  3. Keep it consistent unless you’ve a read not to. Consistent within your app, consistent with the platform.
  4. No contrast between news items.
  5. A small addition of more contrast on alternating rows scrolling long list easier.
  6. Guide the users eye
  7. Design a guided tour
  8. Squint test
  9. Using colour and contrast to create a visual hierarchy.
  10. The green areas are the tools which handle drawing
  11. When do you ever eat your dinner with a Swiss Army Knife?
  12. Flexible is not necessarily bad, just different.
  13. A different way to look at things. What do you need and when?
  14. Know where your app lives on this chart
  15. Other examples: iPhoto vs Photoshop
  16. What is the experience you want to deliver? Designing something is like being the host of a party. You set up everything as best you can, and hope it all works as expected.
  17. If your app requires content to succeed, decide how to handle first use. Couldn’t this have 5 starting videos?
  18. An expenses application. Often used offline when travelling abroad.
  19. Use to organise content, and understand people’s mental model of apps.
  20. How to understand is this the right approach. Especially useful in areas where you are very different than your audience.
  21. Testing higher-fidelity prototypes, to refine interactions, and catch major usability issues.