2. • Psychology is the scientific study of the mind
and behavior, according to the
American Psychological Association. Psycholog
y is a multifaceted discipline and includes
many sub-fields of study such areas as human
development, sports, health, clinical, social
behavior and cognitive processes.

3. • Psychology is the study of the mind, its
thought, feeling and behavior. It is an
academic discipline which involves the
scientific study of mental faculties, functions
and behaviors. ... Psychologists attempt to
understand the role of mental functions in
individual and social behavior.

4. Importance of psychology for mass
media students
• Communication is the movement of
information from one place to another place.
... Furthermore, psychology is used to make
the information more attractive to the
receivers. Some sectors in mass media are
continuously integrating
to psychological theories namely, Advertising,
Politics, Entertainment, Journalism, and
Culture

5. Scope of Psychology
• Basic Psychology
• Applied Psychology

6. • Basic Psychology It is aimed at contributing to
knowledge of behavior. College, universities,
laboratories and departments are the main
employment settings of the basic Psychology.
Basic psychology has the following subfields:-
1. Developmental psychology 2. Social
psychology 3. Physiological psychology 4.
Abnormal psychology 5. Experimental
psychology 6. Psychometrics 7. Cognitive
psychology 8. Personality psychology

7. • Developmental psychology
• Social psychology
• Physiological psychology
• Abnormal psychology
• Experimental psychology
• Psychometrics
• Cognitive psychology
• Personality psychology

8. Development Psychology
• It studies the human development, physical,
emotional, social, moral emotional and
personality development across the life span.
Developmental psychology primarily focused
on the child development

9. Social psychology
• It deals with interpersonal behavior and the
role of social forces in governing behavior.
• It primarily focuses on attitude formation,
attitude change, prejudice, leadership,
conformity, attraction, aggression, intimate
relationships and behavior in groups.

10. Abnormal psychology
• It is also known as psychopathology.
• It studies the models, causes, classification,
diagnosis and the treatment of individuals
with psychological disorders.

11. Experimental psychology
• Experimental psychologists restricts
themselves chiefly to laboratory research on
basic psychological processes, including
perception, learning memory, thinking,
motivation and emotions.

12. Cognitive psychology
• Focuses on higher mental processes such as
memory, thinking, reasoning, information
processing, language, problem solving,
decision making, creativity and artificial
intelligence.
• Study of how human acquire, process and
store information from their environment.

13. Personality psychology
• It describes and explains the individual
consistency in behavior which represents their
personality.
• The area of interest is also concerned with
the factors that determine personality and
personality assessment.

15. • Clinical psychology
• Counseling psychology
• Organizational psychology
• Educational psychology
• Health psychology
• Environmental psychology
• Forensic psychology
• Sports and exercise psychology
• Psychology of woman

16. Clinical psychology
• It deals with the evaluation, diagnosis and
treatment of individual psychological
disorders.
• Principal activities include interviewing the
client, psychological testing, and providing
group or individual psychotherapy.

17. Counseling psychology
• it usually works with a somewhat different
clients, providing assistance to people
struggling with everyday problem of moderate
severity. Thus they often engage in family,
marital and career counseling.

18. Organizational psychology
• It is an outgrowth of industrial psychology
and also known as organizational behavior .
• It tries to study and solve the different
organizational problems exist in the school,
hospitals, university, military, companies etc.
• Here it tries to solve the problems of
leadership, group conflicts, conflicts, different
levels of organization, organization culture,
organization development etc.

19. Educational psychology
• Educational psychology is mainly devoted to
an understanding of the different aspects of
the teaching-learning process.
• It is concerned with the application of the
principles, techniques and methods of
psychology to the teaching-learning process.

20. Health psychology
• Health psychology is the field that studies the
role of the psychological factors in the promotion
of health and the prevention of illness.
• It has the interest in relationship between stress
and illness.
• It describes the interaction of biological,
psychological and social factors.
• This model is known as Biopsychosocial model.

21. Environmental psychology
• Environmental psychologists work in school,
industrial and governmental settings.
• They design work environment and study the
effects of crowding, noise and air pollution on
behavior.

22. Forensic psychology
• Forensic psychology applies psychology to the
legal system.
• They include jury deliberation process and the
best ways to select jurors.
• Some forensic psychologists train police to
handle domestic disputes, negotiates,
negotiate with hostage takers.

23. Sports and exercise psychology
• This field applies psychology to athletic
activities and exercise.
• It considers the role of motivation, the social
aspects of sports and physiological impact of
training on muscle development.

24. Psychology of woman
• It discusses the psychological factors relating
to women’s behavior and development.
• It tries to explain various issues like
discrimination against women, structural
differences between men and women, the
effect of hormones on behavior, causes of
violence against women and so on.

25. Thanks