In this deck we showcase simple methods to drive your value proposition and gain an audience for your brand online. We talk about blogging, syndication, social media sharing, online communities and engagement among other topics.

1. Poor man’s Content
Marketing
Simple methods to drive value proposition and gain an audience

2. We decided to crack the content
conundrum!

3. Numberspeak
How did it benefit us
•
•
•
•
Demystified our product & muHive automation
Fuels steady amount of website hits
Increased followers globally
Organic growth of social media engagement
– Zero ad spend
How big is our team?
Content marketing is just one of the things we do

4. The virtuous cycle
Customers
Converts to
Expect
Audience
Quality
Attracts
Comes from
Marketing
Content
Drives

5. Do you speak numbers?
June- July
July-Aug
Aug- Sep
27%
62%
28%
38%
6%
19%
66%
Initial buzz
dies out. No
new efforts
Dedicated
content effort
started
New, focused
content
strategy
Visits
% change MoM
6%
Page views
% change MoM
20%
Unique visitors
% change MoM
Well received
public launch

6. Let’s see what we did to get
here

7. Commandments of Clean
Content

9. Let’s begin …

10. Our blog

11. Write good content
• One blog = one idea, no more
• Use one or two images, related to the topic
• Keep it simple

13. Write about your domain
• Write about your industry
• Write about your technology
• Write about your vision

14. Write about your product
• Write about what’s new!
• Demystify with use cases

15. Share on different social channels
• Different channels attract different types of
audience
• We share on:
– On our wall/stream
– Within communities
– Engage in subsequent
discussions/comments

16. Share differently each time
• Summarize your content differently each time
you share it
Same article shared on three
days, with three different
summaries.
Each summary relates to different
sections of the same blog. No
cheating or link baiting!

17. Share for a global audience
• Use schedulers
We schedule a post for three different times: India, UK
and USA. 11am and 3pm are considered best reading times

18. Our Website

19. Industry specific resource pages
Content focused around an industry is used to drive campaigns
for it via email and social media.
muHive for online retail
muHive for travel & OTAs

20. Let’s introduce our automation engine!
Our customers loved using this …
but found it complex to use. We needed to simplify it.

21. Automation specific resources
We created (blog + video) demos of scenarios that
our automation engine could address
#wIN A customer from Italy was the first to create an automation rule by using these

22. Network and
Communities

23. Create a network
• Set-up a paper.li to grab good social content
– Relevant to your domain

24. Acknowledge everyone mentioning you
• We learnt this after looking at our own
product
More on this Engagement ninja later!

25. Communities on the web
• Find online communities related to your
domain and technology
• Share your content with other practitioners
via discussions and comments
– Do not spam, keep it relevant to the topic
– Do not be overtly promotional
Also a great way to reach early adopters!

26. Where can I find these?
These are the communities we joined and
started contributing to:

27. Slideshare
Ready audience for B2B companies who share
strategies and use cases!

28. Create communities
We created 2 communities for the purpose of sharing
articles related to customer engagement by us and
others

29. Other distribution channels
We also use the following for distribution and
engagement
Neutral posts go on medium because it is beautiful and has a great audience

30. Other distribution channels
We syndicate our content on popular portals in
our domain like

31. Something that works well
for us!
fooding

32. Use social
engagement

33. Use muHive to listen and
respond to people talking about
our topics of interest

34. We listen to topics like
Customer Engagement and respond to
relevant messages with links to our content

35. And this works!
It drives a steady stream of hits via different
social networks.

36. Beyond your
brand & product

37. A neutral identity
• Created EngagementNinja.com
• Shares good engagement
and CRM related articles from across the world
• Purely topic related, no advertisements

38. An educational initiative
We found a lot of people searching for topics like
“getting started with customer engagement”
So we created:
A comprehensive online
resource with a
information on getting
started, what to expect and
even complete use cases
* Resource in progress
You need to register to read through the resource, so we get email addresses of prospects

39. That’s it!
But wait …

40. Share this deck with friends
If you think you learnt something from this deck, Click
on the “Share” icon below to share this with your
friends and colleagues.
www.muhive.com

41. Team
Sagar Vibhute
Co-founder at muHive
Technology interests:
databases, information architecture
and evolving role of social tech
Twitter: @biggfoot
Ritesh M Nayak
Co-founder at muHive
Technology interests:
social software, information retrieval,
distributed systems and ICT4D
Twitter: @itsmeritesh

42. If you need more tips for your website
Click on these decks below to see what we did to increase adoption
and streamline our website for conversions.
wait! There’s more ..

43. www.muhive.com
@muHive
/muHive
thank you

44. Photo credits
•
•
•
Slide 2: Photo Credit: yewwei.tan via Compfight cc
Slide 10: Photo Credit: World of Good via Compfight cc
Slide 14: Photo Credit: ePublicist via Compfight cc