O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Utility and Ecommerce. The new mantra of selling. 2015

A presentation about the utility options toward building an ecommerce relationship.

  • Entre para ver os comentários

Utility and Ecommerce. The new mantra of selling. 2015

  1. 1. Mugur Patrascu iLeo Breeze Mobile
  2. 2. Making The Difference In Ecommerce. The Utility Mantra.
  3. 3. Let’s start with a small chat about 2015
  4. 4. 4
  5. 5. 5 Pioneering Mass Adoption The Shift Forward Three Stages Of Adoption For A Technology
  6. 6. 6 How can I better adapt my business to the new digital realities ? A lot of business today are asking the wrong question
  7. 7. In 2015, 2016… making the old business more efficient is less efficient than changing the business. You need a new business strategy for the new world.
  8. 8. 11
  9. 9. Digital Is Dead Being Digital Is Norm Succes Is Change, Different Approach, Innovation
  10. 10. 13 “Technology is not oil to lubricate; it’s oxygen to grow ideas and change business. ”
  11. 11. 14
  12. 12. 15
  13. 13. 16
  14. 14. Reevaluate Your Business. Your Environment.
  15. 15. 18 E-Commerce
  16. 16. 19 Access strategy Parity strategy Winning strategy
  17. 17. 20 You are not building a selling place You are building an acces point to a universe The E-Commerce Mindset
  18. 18. 21 We live a time where only one thing (even unique) is not enough. “it’s in Apple’s DNA that technology alone is not enough — that it’s technology married with liberal arts, married with the humanities, that yields us the result that makes our hearts sing.” Steve Synergy
  19. 19. 22 The Analogy
  20. 20. 23 Storytelling (Content) Audience Aggregation (Communities) CRM and Commerce (Performance) New Trinity
  21. 21. 24 E-commerce is more than selling from two perspectives Relation Business
  22. 22. The Utility Extension 25
  23. 23. 26
  24. 24. 27
  25. 25. 28
  26. 26. 29
  27. 27. The Brand Utility Is About That Question 30
  28. 28. 31
  29. 29. 32
  30. 30. 33 Starbucks – Wireless Payment
  31. 31. 34 Disneyland Bracelet
  32. 32. 35 Stiegl Beer
  33. 33. 36 Bright Light – Ray Ban
  34. 34. 37
  35. 35. 38
  36. 36. 39
  37. 37. 40
  38. 38. 41
  39. 39. 42
  40. 40. 43
  41. 41. 44
  42. 42. 45 The Mobile
  43. 43. 1.000.000 2.000.000 3.000.000 4.000.000 5.000.000 6.000.000 7.000.000 8.000.000 9.000.000 10.000.000 2012 2013 2014 2015 Smartphone Penetration
  44. 44. Browsers & Operating Systems Top Mobile Browsers in Romania, 2015 Chrome Android Safari IE Mobile Opera 42.08% 28.86% 16.48% 4.67% 3.48% Top Mobile Operating Systems in Romania, 2015 Android iOS Windows Phone 72.57% 17.54% 4.69%
  45. 45. Demographics Age Group Smartphone Penetration Tablet Penetration 16 - 24 63.40% 17.50% 25 - 34 55.90% 17.70% 35 - 44 37.50% 22.10% 45 + 13.40% 6.70%
  46. 46. 49
  47. 47. 50
  48. 48. 51
  49. 49. 52
  50. 50. 53
  51. 51. 54 Make no mistake: ecommerce is a brand building exercise and not a usability test. It’s your story and what you offer extra that is growing your business. The extra part is how you innovate in a post digital era. Technology, services and utility offers good potential in the years to come Mobile is driving the growth - social growth, e-commerce growth Takeaways
  52. 52. 55 Multumesc

×