The on-line agency - KOL - brand professional relationship.

1. We Come A Long Way
2006 – experimenting with everything
2007 - “should bloggers take money”?
2008 – first important campaigns on blogs, first leaders,
mass media into blogs
2009 – listers, large campaigns, monitoring
2010 – blogs and SN democratization, communication on
SN
2011- the Facebook year, blog agencies, big initiatives
2012 – still Facebook, bloggers own initiatives, the M-lister ?

2. Today
We work for 10 brands
25 campaigns per year, 80% with social media coverage
8 Facebook pages
For the market, make it x 10 at least

3. …and we need your help

4. Social Media has changed
We are no longer selling the medium…
…we are looking for solutions to make it work, to get the
maximum out of it.

5. Profesionalising Social Media
KOLs – brands partnership

6. Today’s Pattern
Hit and run
Everybody does everything
Everything is done the same way
By the same guys
That basically are in denial with their personality

7. The Social Partnership Should Evolve
We need you because we cannot handle the bandwidth
We need your extra help in managing communities
We need you for your specialties
We need you for your fresh personality
We need you to challenge us
We need the A-lister, we definitely need the M-lister

8. But
You need to understand brand communication
You need to understand clients, owners, stakeholders
You need to act professionally (responsible)
You need to be a communication enhancer
You have to choose

9. The Professional SM Partner
Likes, identifies with and works for 2 to 3 brands
Works full time for them
Works in connection with the agency, client brand plan,
defines the social strategy together. Is part of the
process. Works the extra miles.
Is getting performance bonuses.
Understands the brand, the target, the market. Inductions
and internships.
Understands communication, brand strategy, workflows
Understands the selling process

10. Back To Basics
This is a soul business…
…based on personal traits

11. Think about it…