Current trends in the health and care market have revealed challenges for market operators. The use of voice technology can represent a solution approach.

1. 1
The potential of digital voice assistants in the care sector
March 2018

2. 2
Current trends in the health and care market have revealed challenges for market
operators. The use of voice technology can represent a solution approach.
▪ The integration of smart home
and digital health in AAL
▪ Simple communication with
relatives and care givers
▪ Application to increase security
▪ Interlinking of devices
▪ Continuous monitoring of vital parameters through wearables
▪ The application of telemedicine, social robots and the
implementation of artificial intelligence
Demographic change in the care sector
Voice as a new interface in health careAmbient Assisted Living
▪ Rise of digital voice assistants
▪ Orchestration of vital parameters and care data
▪ Complete treatment through end-to-end-processes
▪ Enable connectivity between care givers, relatives and
patients
Digital Health
16 29 55 98
165
225
365
Predicted revenue in the
segment AAL5
(in billion euro)
Current trends in health and care market
50 % of women aged 75+ live alone1
90 % Elderly prefer to age at their own home4
49 % Seniors are cared for in their own home by relatives3
54 % Patients find individual solutions most important2
Current
market
trends
Flash Insight: Digital voice assistants in the care sector | March 2018

3. 3
Over the last years, voice has become an essential part of search requests and
gained great importance, especially within the elderly community.
Development of search requests via voice Importance of voice for elderly people and care recipients
"Voice is becoming that next
wave of how can we engage
because it really means that
we're lowering the friction for
people to be able to interact
with something.”7
2014 2015 2016 2017 2018 …
Development of voice requests
"The thing that's important
about a conversation agent is
we can talk to them in our
actual voice, and they respond
to us like people do.”6
“After I tried Amazon Alexa for the first
time I was really fascinated by the
simplicity of the application. Until now I
never got in contact with computers or
the internet, but Alexa really convinced
me. ”8
Baidu
1 of 10 search
requests via voice
Amazon Echo
Quickest sold
speaker in 2015
Microsoft Bing
25% of all search
requests via voice
Google Android
1 of 5 In-App
search requests in
the USA via voice
Forecast
At least 50% of all
search requests via
voice or picture
Siri
> 1 Billion
search requests
per week
Flash Insight: Digital voice assistants in the care sector | March 2018

4. 4
With regard to the health sector, digital voice assistants already offer multiple
services along the complete healthcare value chain.
Overview of services (Echo skill examples)
Prevention
▪ Scheduling of doctor
appointments
▪ Adaption of contractual
documentations
▪ Information about
pharmacies, doctors and
hospital locations
▪ Fitness programs
▪ Healthy food guides
▪ Disease prevention guide
▪ Brain jogging
▪ Specific definitions of
sickness based on
individual information
▪ Detailed advice in case
of an illness
▪ Telemedicine
▪ Medical management
▪ Proactive advice about
your disease
▪ Treatment information
about specific levels of
vital parameters
▪ Holistic support and
advice during pregnancy
and becoming parents
▪ Online diaries for mental
health, asthma, blood
sugar, weight, baby
activities, etc.
▪ Reminder about daily
medications for the entire
family
▪ Monitoring of chronical
diseases in combination
with smart devices
10% 10% 20%40%
Estimated
market
share9
20%
Administration Diagnosis Treatment Monitoring
Flash Insight: Digital voice assistants in the care sector | March 2018

5. 5
Self-organization
Reminder of events, meetings, medication and an aid
in the decision making process
Communication
Audio or video communication with relatives
or third parties e. g. doctors or care givers
Besides multiple applications and services in the health sector, digital voice
assistants also show great potential in the care sector.
Care documentation
Voice based care documentation with relevant data
for the caregiver e. g. personal healthcare
procedures
Security
Identifying critical situations, initial first
aid support and contacting third
parties or emergency contacts
Digital care assistant
Central touchpoint with easy and voice
based controlling, storing of individual
preferences and interests of the patients,
orchestration of all functions
Information
Providing information about weather or private
issues with saved answers
Entertainment
Offering virtual games, music and reading
messages / books to the person in need
of care
Brain-jogging
Cognitive training to improve creativity,
concentration, awareness and
observation, as well as motion and
coordination
Smart Home
Automatic and voice based control of smart home
applications and specific AAL systems
Tasks of digital voice assistants in the care sector
Mobility
Increase in mobility by improved cross-linking of
smart devices with an implemented fall detection
system
Ambulatory Stationary
Flash Insight: Digital voice assistants in the care sector | March 2018

6. 6
The relevance of digital voice assistants in the care sector has also been addressed
already by startups focusing on care specific assistants.
Care assistants by start-ups
▪ Social robot
▪ Phase: Re-Design of
prototype
▪ Founded in 2016
▪ Headquarter: Ramat
Gan (ISR)
▪ Voice interface
▪ Open ecosystem
▪ Voice interface
▪ Open ecosystem
▪ Home health robot
▪ Phase: In-home user
testing with prototype
▪ Founded in 2014
▪ Headquarter: New York
(USA)
▪ Voice interface
▪ Open ecosystem
▪ Home health robot
▪ Phase: In-home user
testing with prototype
▪ Founded in 2014
▪ Headquarter: San
Francisco (USA)
▪ Companion robot
▪ Phase: Prototype
▪ Founded in 2014
▪ Headquarter: Ile de
France (FR)
▪ Voice interface
▪ Open ecosystem
▪ Mobile
▪ Voice interface
▪ Open ecosystem
▪ Mobile
▪ Companion robot
▪ Phase: In-home user
testing with prototype
▪ Founded in 2015
▪ Headquarter: Roubaix
(FR)
Flash Insight: Digital voice assistants in the care sector | March 2018

7. 7
Caresupport
andcontrolling
Due to its multifunctionality, voice enabled care assistants facilitate the daily life of
patients, relatives and the care staff.
Benefits & use cases (selection)
Which pills
do I need to
take today?
Measuring vitals with
wearables, keeping doctors
and caregivers up to date
Reminder to keep your relax
and sleeping routines and
easy adjustment of the light
Monitoring of the patient
and contact establishment
in case of an emergency
Documentation of
medication intake
Today, you have
to take one
Aerius 10 mg.
Careservice
documentation
Mrs. Mueller lost weight again.
The doctor should be informed.
The documentation is based on the
verbal communication and will be
saved locally
Health conditions and anomalies during the
care section will be documented via voice
The doctor will be contacted
and informed about the
patient´s health situation
Hello, this is Mrs.
Seibold. I am
just at Mrs.
Mueller’s house.
Mrs. Mueller got her
medication and she
has been dressed
with the compression
stockings.
Are there any other
health issues?✓
All right. I’ll
start the
service time.
Today, Mrs.
Mueller needs
to take the
following
medications: …
Flash Insight: Digital voice assistants in the care sector | March 2018

8. 8
The potential of digital care assistants is confirmed by the assessment of elderly
dependents and market experts in a qualitative study.
Qualitative study: Seniors (n=10), Experts (n = 30), Care services (n = 19), Operators of care homes (n = 10)10
Digital care assistants – study results
Elderly dependents Market experts
0 % Seniors knew any assistive technologies
besides medical alarm systems
100 % Seniors are interested in using digital
assistants for entertainment and to
communicate with family members
80 % Seniors have a willingness to pay € 50 –
€ 100 for digital voice assistants
90 % Seniors recognize a huge advantage in
voice control systems compared to the
conventional control of technology
75 % Experts agree on a decrease in the
technology aversion among seniors
54 % Experts agree on using technologies to
support the nursing staff
70 % Care home operators indicated that they
are interested in offering such systems to
their residents, should they receive the
offer of an appropriate system
0 % Care services currently offer any kind of
voice-activated devices to their clients
Flash Insight: Digital voice assistants in the care sector | March 2018

9. 9
The cost reduction through increased efficiency is one of six opportunity areas of
the digital care assistant within the care sector.
Differentiation from competitors
▪ Analyze the vital data for a personalized care
▪ Increase customer loyalty through lock-in effects
▪ Differentiate from competitors with attractive offers
▪ Positioning in the market as provider of individual
care through digital voice assistants
Addressing of new market segments
▪ Offer comprehensive care for elders
in remote areas
▪ Provide new services for alternative ways of
living, e. g. Quartier Hamburg
Great patient experience
▪ Adjustment to new customer needs after individualization and
increase of autonomy
Integrated health support
▪ Simplification of data exchange between the elderly
and healthcare providers
▪ Increased empowerment through new opportunities in
self-management
▪ Optimization of processes through shared information
Generation of new insights
▪ Collection of patient’s insights, e.g. habits,
preferences
▪ Collection of relevant data throughout the entire
lifecycle of patients
▪ Derivation of new offerings based on insights
Increase of efficiency through cost reduction
▪ Reduction of administrative costs
▪ Integration of care assistants to support nursing staff / physicians
▪ Simplification of internal processes
▪ Improve disease management programs
Digital Care
Assistant
Growth opportunities through care assistants
€
21
3
5
4
6
▪ Relief of relatives through digital service offers
▪ Communication with stakeholders, relatives and
health caregivers via a health network
Flash Insight: Digital voice assistants in the care sector | March 2018

10. 10
Mücke, Sturm & Company would like to get in touch with you to discuss the
influence of digital care assistants to your business.
Headoffice Munich
Theresienhöhe 12
80339 Munich
Germany
T +49 89 461399 0
F +49 89 461399 777
Office Hamburg
Brooktorkai 20
20457 Hamburg
Germany
www.muecke-sturm.de
Michael Mücke
Managing Partner at
Mücke, Sturm & Company
We can support you with topics like… s
▪ How can digital care assistants secure your core
business and moreover, generate additional revenue?
▪ How can digital care assistants increase the efficiency
within your organization?
▪ Which internal services from digital care assistants are
relevant for your organization?
▪ Which new market segments become accessible through
the implementation of digital care assistants?
▪ How can digital care assistant offerings provide great
onsite patient experience?
Flash Insight: Digital voice assistants in the care sector | March 2018

11. 11
Copyright and Sources
This document is intended for personal use only. Distribution is
only permitted without any changes or omissions – publication, in
whole or in parts, requires prior written consent by MÜCKE,
STURM & COMPANY and correct citation of sources.
The herein published texts and graphics were used by MÜCKE,
STURM & COMPANY in the context of a presentation; they
themselves do not represent the presentation in its entirety.
All mentioned company names, logos, brands, brand symbols and
other copyrighted material are the sole properties of the respective
company; they are only used for illustrative purposes.
Slide #1 (Title)
Pictures: www.googlewatchblog.de / www.pillohealth.com /
www.intuitionrobotics.com
Slide #2
Studies: 1,3 Köcher & Sommer,2017 / 2 TNS Emnid,2017 / 3 Mücke, Sturm &
Company, 2017 / 5 Statista 2016
Slide #3
Citation: 6 Adam Miner, 2017 / 7 Bill Rogers, 2018 / 8 Helmine Kalch, 2017
Pictures: Pexels, http://www.baidu.com/ / www.amazon.com / www.bing.com
/ www.apple.com / www.play.google.com
Slide #4
Pictures: 9 Amazon Alexa Skills, 2017
Slide #5
Pictures: Flickr
Slide #6
Pictures: http://www.bluefrogrobotics.com/en/home /
http://www.cataliahealth.com / https://www.cutii.io/cutii /
www.intuitionrobotics.com / www.pillohealth.com
Slide #8
Studies: 10 Mücke, Sturm & Company, 2017
Copyright Sources
Flash Insight: Digital voice assistants in the care sector | March 2018