Mudlick Mail discusses direct mail marketing for the pet retail industry.

1. Why Choose
Mudlick Mail?

2. Why Direct Mail?
65%
of people who receive direct mail make a purchase or engage
– Direct Mail Association Factbook for 2013
30X direct mail is 30x more likely to receive a customer response compared to email
Email ($55.24)
DIRECT MAIL ($51.40)
Print Ads ($60.50)
Telemarketing ($190.49)
Pay Per Click ($52.58)
Lowest
Cost Per
Lead
– Direct Marketing Association
“Direct Mail
outperforms all other
channels in terms
of conversion rates,
both for lead gen free
offers & 1 step buy now
offers” – Print on Demand
Institute (PODI) (Source)
– Direct Marketing Association

3. Pet Industry Trends
62%
of US households
own a pet
4%
Pet retail industry is
expecting to
maintain strong
growth at an
annual rate of 4%
– IBISWorld Industry Report 2013
3.5%
Pet products and
services profit
margins are
projected to
increase by 3.5%
– IBISWorld Industry Report 2013
– IBISWorld Industry
Report 2013

4. The Mudlick
Process

5. Benefits we offer you
Market Analysis
Creative Services
No Long-Term Contracts
Personalized
Call Tracking
Database Matching
Penetration Reports
Local Post Office Delivery
Dedicated Account Rep
Value Added Business Tools & Resources

6. Call Tracking
Detailed Call Report
• Tracking phone
calls increases your
ROI by 30-50%
– Search Engine Journal & Search Engine Watch
• Know what keywords,
campaigns, and ads
are producing
Day/Week/Month Trend Graph
& Summary

7. Penetration Report
Customized Penetration Report
Mudlick Mail utilizes proprietary systems
to help you maximize your marketing
spend and produce the greatest ROI
Penetration Reports Help You:
• Target Your Best Prospects
Based on Real Customer Data
• Maximize Your Market Potential
• Achieve Maximum ROI

8. Database Matching
• Compares the customers in your shop
database to the addresses we mailed
• Shows you how many customers came into
your shop who also received a postcard
• This is very helpful data to have when
judging results of your direct mail campaign

9. SUCCESS STORY
Petland retail store in Kennesaw, GA wanted to leverage a
manufacturer’s free product giveaway to launch a new
dog health product line (health Extensions).
“Direct mail is a key to our
success. We’ve increased
our customer count faster
than ever before. 10 new
customers and $23,300
after our first mailing;
don’t waste time...
use Mudlick Mail!”
– Brad Parker, Petland
RESULTS & OUTCOMES
• 45,456 postcards distributed
over 3 different campaigns
• 702% ROI
• $114,750 in additional sales
revenue from new customers
• 250 bags of Health Extensions
dog food sold

10. Creative Services
• In-House Creative Team
• Latest Technology & Software Used
• Fast Turnaround
• Thousands of Templates
• FREE Samples

11. Creative Services
• In-House Creative Team
• Latest Technology & Software Used
• Fast Turnaround
• Thousands of Templates
• FREE Samples