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 
Happy Guest Relationship
Management System
Lugano Dante Hotel
Executive Summary:
The research and the report was done to develop
completely integrated data collection to meet specific
business process needs, that is to find out the level
of employees satisfaction, taking into consideration
emotional technical and service attributes. Using
different statistical means of investigation, in the
given survey the data analyses was made and some
recommendations about the actions which
management should undertake were developed.
 The objective of the research is
- To find out considering emotional, service,
behavioral and technical attributes the
possible problems and difficulties with
HGRM software usage by our imployees, to
be able to decide in the future which actions
should be undertaken by management of
the hotel.
The survey is divived into three section. Each of
them has a specific aim:
1.GENERAL PERCEPTION SECTION includes: Service related
attributes, Emotional attributes and Technical attributes;
2.FUTURE USAGE: The opinion of the employees about the
willingness of usage of HGRM in the future (behavioral
Intention Section)
3.The last part of the survey is dedicated to the demographic
variables, the level of education and age, time in the company,
gender and position in the company.
 Independant Sample test: Level of education VS emotional
satisfaction, level of education vs technichal aspect, level of
satisfaction vs time spent in the company
 Descriptive statistics : to describe all potential users of new
HGRM system
 Correlation
 ANOVA : to compare the result of general satisfaction with
different education level, Anova post hoc function to
compare emotional satisfaction versus emotional level,
Descriptive analysisDescriptive analysis
Descriptive StatisticsDescriptive Statistics
Service VS Gender DescriptiveService VS Gender Descriptive
Emotional Satisfaction vs Level of EducationEmotional Satisfaction vs Level of Education
On the contrary
If the level of education affects the emotional satisfaction
It doesn’t affect the technical aspect …
The level of satisfaction is linked with the time spent in
the company
Anova Post Hoc functionAnova Post Hoc function
Age VS Emotional SatisfactionAge VS Emotional Satisfaction
Age vs TechnicalAge vs Technical
Correlation analysesCorrelation analyses
Gender vs technical satisfaction
Gender VS Emotional Satisfaction
Regression
Regression Age and Education Vs Service
Conclusion
Having made our research project the following conclusions can be made
we have used linker scale to measure emotional level of satisfaction of our employees,
and found out that in average the stress level at work was the same as before.
The male users of HGRM system like the service and technical attributes then female
users
The level of education influences significantly on the perception of HGRM System
The influence of age on emotional satisfaction and stress is not significant.
The influence of age on the technical part of the program is significant.
But the service part changes significantly in regarding the age.
As the result of our investigation we have seen that people younger then 40 years are
more willing to use technology at work.
The most significant difference was noticed between education and emotional
satisfaction.
Emotional satisfaction does not depend on the position occupied by the person in the
company

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Hotel Dante: Business and marketing research project

  • 1.   Happy Guest Relationship Management System Lugano Dante Hotel
  • 2. Executive Summary: The research and the report was done to develop completely integrated data collection to meet specific business process needs, that is to find out the level of employees satisfaction, taking into consideration emotional technical and service attributes. Using different statistical means of investigation, in the given survey the data analyses was made and some recommendations about the actions which management should undertake were developed.
  • 3.  The objective of the research is - To find out considering emotional, service, behavioral and technical attributes the possible problems and difficulties with HGRM software usage by our imployees, to be able to decide in the future which actions should be undertaken by management of the hotel.
  • 4. The survey is divived into three section. Each of them has a specific aim: 1.GENERAL PERCEPTION SECTION includes: Service related attributes, Emotional attributes and Technical attributes; 2.FUTURE USAGE: The opinion of the employees about the willingness of usage of HGRM in the future (behavioral Intention Section) 3.The last part of the survey is dedicated to the demographic variables, the level of education and age, time in the company, gender and position in the company.
  • 5.  Independant Sample test: Level of education VS emotional satisfaction, level of education vs technichal aspect, level of satisfaction vs time spent in the company  Descriptive statistics : to describe all potential users of new HGRM system  Correlation  ANOVA : to compare the result of general satisfaction with different education level, Anova post hoc function to compare emotional satisfaction versus emotional level,
  • 8. Service VS Gender DescriptiveService VS Gender Descriptive
  • 9. Emotional Satisfaction vs Level of EducationEmotional Satisfaction vs Level of Education
  • 10.
  • 11. On the contrary If the level of education affects the emotional satisfaction It doesn’t affect the technical aspect …
  • 12. The level of satisfaction is linked with the time spent in the company
  • 13. Anova Post Hoc functionAnova Post Hoc function
  • 14. Age VS Emotional SatisfactionAge VS Emotional Satisfaction
  • 15. Age vs TechnicalAge vs Technical
  • 16.
  • 18. Gender vs technical satisfaction
  • 19. Gender VS Emotional Satisfaction
  • 21. Regression Age and Education Vs Service
  • 22. Conclusion Having made our research project the following conclusions can be made we have used linker scale to measure emotional level of satisfaction of our employees, and found out that in average the stress level at work was the same as before. The male users of HGRM system like the service and technical attributes then female users The level of education influences significantly on the perception of HGRM System The influence of age on emotional satisfaction and stress is not significant. The influence of age on the technical part of the program is significant. But the service part changes significantly in regarding the age. As the result of our investigation we have seen that people younger then 40 years are more willing to use technology at work. The most significant difference was noticed between education and emotional satisfaction. Emotional satisfaction does not depend on the position occupied by the person in the company