3. OUR mission
If something exists we SEARCH. If not, need to CREATE
Create Search
Be THE Creative Engine
HOW ?
By using crowdsourcing instead of traditional outsourcing
in a borderless & meritocratic way.
7. Solution
1 BRANDS
(buyers of creativity)
Write their creative Briefs on BootB.com
that can be read from each corner of the
planet (14 languages :)
8. Solution
2 CREATORS
(Sellers of creativity)
1 BRANDS
(buyers of creativity)
Write their creative Briefs on BootB.com
that can be read from each corner of the
planet (14 languages :)
9. Solution
2 CREATORS
(Sellers of creativity)
Read the Briefs & post their creative
proposals
1 BRANDS
(buyers of creativity)
Write their creative Briefs on BootB.com
that can be read from each corner of the
planet (14 languages :)
10. Solution
3 BRANDS
Choose and buys the Best creativity
2 CREATORS
(Sellers of creativity)
Read the Briefs & post their creative
proposals
1 BRANDS
(buyers of creativity)
Write their creative Briefs on BootB.com
that can be read from each corner of the
planet (14 languages :)
11. Solution
4 CREATORS
3 BRANDS The Best receives the Budget
appropriated by the Brand
Choose and buys the Best creativity
2 CREATORS
(Sellers of creativity)
Read the Briefs & post their creative
proposals
1 BRANDS
(buyers of creativity)
Write their creative Briefs on BootB.com
that can be read from each corner of the
planet (14 languages :)
“Unlimited Creativity” ;)
12. Recruit creative department
> 18,000 -> 4 SEGMENTS ( From :))
143 countries :))
29%
Freelancers
( living on their creative activity )
13. > 40% top professionals
HOW? BootB targeted Professionals first.
To reach all creatives around the Planet via gravity:
Professionals
Freelancers
Creative Talents
14. > 40% top professionals
HOW? BootB targeted Professionals first.
t-
50 000 t-shirts distributed in front of the 324 top agencies in the world, in 18 cities:
1.New
1. New York
2. I create for 3. Traditional 2.Los Angeles
2.Los
1. Crawl
Agencies 3.Mexico
3.Mexico City
or Fly? no(l) one
Front: 4.San
4.San Paulo
5.Buenos Aires
5.Buenos
6.London
6.London
7.Madrid
7.Madrid
8.Berlin
8.Berlin
9.Paris
9. Paris
10.Milan
10.Milan
11.Cairo
11.Cairo
12.Moscow
12.Moscow
13.Kuala
13.Kuala Lumpur
14.Jakarta
14.Jakarta
15.Mumbai
15.Mumbai
16.Shanghai
16.Shanghai
17.Tokyo
17.Tokyo
Back: 18.Sidney
18.Sidney
15. Platform with unlimited geographical coverage
14 Languages covering the vast majority of the Planet
WESTERN EASTERN
• English 8. Russian
• Spanish 9. Arabic
• Portuguese 10. Hebrew
• French 11. Chinese
• German 12. Hindi
• Italian 13. Indonesian
• Dutch 14, Japanese
Really an unlimited territory where BootB can create!
16. A truly worldwide online marketplace
BRAND From For CREATOR From
Auchan France Italy Russia
Grazia Italy China Italy
Lego Denmark Worldwide Belgium
Alpenliebe Italy India Ukraine
Unicef Switzerland Worldwide Brazil
Eloquence Kuwait Dubai Australia
Disney USA France Italy
Koch Group Turkey Russia China
Memopal Italy Worldwide Greece
EMI Music UK Worldwide Spain
Buongiorno Italy India UK
Clearasil UK Worldwide Italy
Creom Switzerland Russia Indonesia
Abrau-
Abrau-Durso Russia Worldwide USA
Disaronno Italy The Netherlands Australia
Playtex USA France Japan
Bulgari Italy Worldwide Russia
CDP France CIS Egypt
17. A truly worldwide online marketplace
BRAND From For CREATOR From
Auchan France Italy Russia
Grazia Italy China Italy
Lego Denmark Worldwide Belgium
Alpenliebe Italy India Ukraine
Unicef Switzerland Worldwide Brazil
Eloquence Kuwait Dubai Australia
Disney USA France Italy
Koch Group Turkey Russia China
Memopal Italy Worldwide Greece
EMI Music UK Worldwide Spain
Buongiorno Italy India UK
Clearasil UK Worldwide Italy
Creom Switzerland Russia Indonesia
Abrau-
Abrau-Durso Russia Worldwide USA
Disaronno Italy The Netherlands Australia
Playtex USA France Japan
Bulgari Italy Worldwide Russia
CDP France CIS Egypt
18. Why to use BootB: creative services
4 main categories :
ATL (mass) BTL (targeted) SPECIFIC
DESIGN
ADVERTISING ADVERTISING CREATION
• TV • Direct Marketing • Logo • Concepts
• Web • Sales Promotions • Packaging • Naming
• Print • PR • Graphic • Entertainment
• Outdoor • Events • POSM • Multimedia
• Radio • Web • Viral Ad
• Cinema • Industrial • Video
• Interior • Photo
• Fashion • Illustration
For any marketing challenge where creativity is the key success factor
19. BETA Testing - key figures
Creators Growing Trend :
18000
> 18,000 16000
14000
From countries: 12000
143 10000
8000
6000
4000
2000
0
Pitches:
Nov-08
Nov-09
Jan-08
Jun-08
Jul-08
Jan-09
Jun-09
Jul-09
Dec-07
Feb-08
Mar-08
Apr-08
May-08
Aug-08
Sep-08
Oct-08
Dec-08
Feb-09
Mar-09
Apr-09
May-09
Aug-09
Sep-09
Oct-09
Dec-09
85
Total Pitched budget:
$588,000
Average Pitch investment:
Average number of $7,400
Solutions posted:
185
Average number of Solutions kept ( in brief :)
27%
20. OUR creative process
OFFLINE ONLINE
OUTSOURCING CROWDSOURCING
IN : 5-10 IN : 185
GOOD
3 GOOD
50
OUT : 1 OUT : 1
( More probability to find the BIG IDEA :))
:))
22. Creativity crowdsourcing: a web revolution
Growth
rate
Web Mail/
Portal:
e-commerce: Yahoo
Amazon
Tourism:
Conditions for becoming
Expedia a web revolution:
Market curve
Auctions:
Exponential growth Ebay o “Crisis” of the industry
Search Engine: o First move advantage
Google
Online Videos:
o ONline superior efficiency
YouTube
o Marketplace potential
Social Network:
Facebook
Creativity
Crowdsourcing:
Creativity crowdsourcing: RESULT: Paradigm shift !
BootB
BootB
New Life
Paradigm Web revolution cicle
23. !&?
Thanks for the attention
!
Ready 2 hear your questions
[ pl.bancale @ BootB.com ]
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