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March 2015
Mozilla Foundation
Board Meeting
Section 1
2014 in review
What we did in 2014 …
Goals:grew contributors and ground game,
prototyped newWebmaker mobile product.
Expanded community programs by 3x.
Budget:grew unrestricted assets by 15%. 

Grew revenue by 45% to $19.2M.
2014
financials
Unrestricted Restricted Total
Income $10.4M $8.9M $19.3M
Expense $8.7M $7.1M $15.8M
Gain/Loss $1.7M $1.8M $3.5M
Net Assets $22.7M $4.7M $27.4M
Headcount 40 34 74
note:based on preliminary 2014 close as of March 9,2015
Section 2
2015 update
Mozilla-wide goals
What:grow long-term relationships that 

help people and promote the open web.
How:build product and empower people.
By 2017,we’ve built Mozilla Learning: a global
classroom and lab for the citizens of the web.
Part community,part academy, people come to
Mozilla Learning to unlock the power of the web
for themselves,their organizations and the world.
Mozilla Learning
2015 goals
Deepen learning networks (500 cities) and

build mass appeal learning product (250k MAUs).

Craft ambitious learning and community strategy.
Maintain at least $20M+ in Mozilla assets while
modestly growing revenue and programs.
2015 goals
Deepen learning networks (500 cities) and

build mass appeal learning product (250k MAUs).

Craft ambitious learning and community strategy.
Maintain at least $20M+ in Mozilla assets while
modestly growing revenue and programs.
2015 goals
Deepen learning networks (500 cities) and

build mass appeal learning product (250k MAUs).

Craft ambitious learning and community strategy.
Maintain at least $20M+ in Mozilla assets while
modestly growing revenue and programs.
Q1 highlights
Major victory in US net neutrality, with Mozilla
getting 330k people to sign a petition.Also,
addition $3.5M for Ford advocacy fellows.
LaunchedWebmaker app at MWC.Strong
interest from partners,possible link to Orange
FirefoxOS launch in Africa and Middle east.
Meetings and reviews
2015 board meetings: four video meetings plus
one day long FTF meeting in October.
Program reviews:some board members
participate in program reviews and report back
to the larger group.Starts in Q1.
Section 3
Q1 updates
fyi only - feel free to raise questions
Q1 2015 goals
Learning Networks
Status
Retain volunteers recruited last year (goal:4K)
Identified over 3,000 active mentors.

Launching new Mozilla Learning 

Networks site for mentors in April.
Test newWebmaker Clubs model in 20 cities
ProducedWeb Literacy Basics curriculum. 

Deployed,tested and adapted in 24 cities.
Increase # of Hive cities to10
Grew to 11 Hive cities.
Added staff to support more growth.
Q1 2015 goals
Learning Products
Status
Engagement:Increase MAUs to 

5% of MUVs (baseline = 2.07%)
7.5% MUV to MAU 

conversion as of March 1.
Go to market:release beta of 

newWebmaker mobile app at MWC
Webmaker App beta well received by 

partners and funders at MWC.
Plus:prototype 5 "Firefox for 

Making" concepts
Two“Maker Fox”prototypes completed,

several others under consideration.
Q1 2015 goals
Community and Learning
Status
Engage key MoFo community leads in
development of Learning strategy
Commissioned research on Open News and
MDN models.Started recruitment for 

Mozilla Learning advisory board.
Start‘radical participation’task force Hired George Roter,former CEO of 

EngineersWithout Boarders to lead
participation lab with Mark and Mitchell.
NB:these are joint goals w/ MoCo.May merge 

and add one more MoFo goal in Q2.
Run pilots to better link 

local volunteers / products
Budget
overview
2014
(budget)
2014
(actual*)
2015
(budget)
Income $16.8M $19.2M $17.9M
Expense $17.8M $15.8M $21M
Gain/Loss ($1M) $3.4M ($3.1M)
Net Assets $22.4M $27.4M $22.9M
Headcount 85 74 86
note:based on preliminary 2014 close as of March 9,2015
March 2015
Mozilla Foundation
Board Meeting

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Mozilla March 2015 Board Deck

  • 3. What we did in 2014 … Goals:grew contributors and ground game, prototyped newWebmaker mobile product. Expanded community programs by 3x. Budget:grew unrestricted assets by 15%. 
 Grew revenue by 45% to $19.2M.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9. 2014 financials Unrestricted Restricted Total Income $10.4M $8.9M $19.3M Expense $8.7M $7.1M $15.8M Gain/Loss $1.7M $1.8M $3.5M Net Assets $22.7M $4.7M $27.4M Headcount 40 34 74 note:based on preliminary 2014 close as of March 9,2015
  • 11. Mozilla-wide goals What:grow long-term relationships that 
 help people and promote the open web. How:build product and empower people.
  • 12. By 2017,we’ve built Mozilla Learning: a global classroom and lab for the citizens of the web. Part community,part academy, people come to Mozilla Learning to unlock the power of the web for themselves,their organizations and the world. Mozilla Learning
  • 13. 2015 goals Deepen learning networks (500 cities) and
 build mass appeal learning product (250k MAUs).
 Craft ambitious learning and community strategy. Maintain at least $20M+ in Mozilla assets while modestly growing revenue and programs.
  • 14. 2015 goals Deepen learning networks (500 cities) and
 build mass appeal learning product (250k MAUs).
 Craft ambitious learning and community strategy. Maintain at least $20M+ in Mozilla assets while modestly growing revenue and programs.
  • 15. 2015 goals Deepen learning networks (500 cities) and
 build mass appeal learning product (250k MAUs).
 Craft ambitious learning and community strategy. Maintain at least $20M+ in Mozilla assets while modestly growing revenue and programs.
  • 16. Q1 highlights Major victory in US net neutrality, with Mozilla getting 330k people to sign a petition.Also, addition $3.5M for Ford advocacy fellows. LaunchedWebmaker app at MWC.Strong interest from partners,possible link to Orange FirefoxOS launch in Africa and Middle east.
  • 17. Meetings and reviews 2015 board meetings: four video meetings plus one day long FTF meeting in October. Program reviews:some board members participate in program reviews and report back to the larger group.Starts in Q1.
  • 18. Section 3 Q1 updates fyi only - feel free to raise questions
  • 19. Q1 2015 goals Learning Networks Status Retain volunteers recruited last year (goal:4K) Identified over 3,000 active mentors.
 Launching new Mozilla Learning 
 Networks site for mentors in April. Test newWebmaker Clubs model in 20 cities ProducedWeb Literacy Basics curriculum. 
 Deployed,tested and adapted in 24 cities. Increase # of Hive cities to10 Grew to 11 Hive cities. Added staff to support more growth.
  • 20. Q1 2015 goals Learning Products Status Engagement:Increase MAUs to 
 5% of MUVs (baseline = 2.07%) 7.5% MUV to MAU 
 conversion as of March 1. Go to market:release beta of 
 newWebmaker mobile app at MWC Webmaker App beta well received by 
 partners and funders at MWC. Plus:prototype 5 "Firefox for 
 Making" concepts Two“Maker Fox”prototypes completed,
 several others under consideration.
  • 21. Q1 2015 goals Community and Learning Status Engage key MoFo community leads in development of Learning strategy Commissioned research on Open News and MDN models.Started recruitment for 
 Mozilla Learning advisory board. Start‘radical participation’task force Hired George Roter,former CEO of 
 EngineersWithout Boarders to lead participation lab with Mark and Mitchell. NB:these are joint goals w/ MoCo.May merge 
 and add one more MoFo goal in Q2. Run pilots to better link 
 local volunteers / products
  • 22. Budget overview 2014 (budget) 2014 (actual*) 2015 (budget) Income $16.8M $19.2M $17.9M Expense $17.8M $15.8M $21M Gain/Loss ($1M) $3.4M ($3.1M) Net Assets $22.4M $27.4M $22.9M Headcount 85 74 86 note:based on preliminary 2014 close as of March 9,2015