1. FOR IMMEDIATE RELEASE
Anthony Darby
m strategies inc.
214.741.2100
Anthony@mstrategiesinc.com
Twitter: @mstrategiesinc
M STRATEGIES INC. SELECTS THE SOUPMOBILE FOR ANNUAL PRO-BONO PR SUPPORT
- Local agency will provide organization with a year of free public relations counsel -
DALLAS (July 27, 2010) – m strategies inc. (MSI), a full-service public relations agency
specializing in traditional and emerging media strategy, media training and messaging, has
announced its selection of The SoupMobile as its 2010 annual pro-bono public relations services
recipient. The SoupMobile will receive one year's worth of free public relations services within
an agreed upon scope of work.
Founded by David Timothy in 2003, The SoupMobile is a non-profit mobile soup kitchen feeding
and sheltering the needy and homeless in the Dallas area. In addition to its mobile soup efforts,
the organization also leads its SoupMobile Village, a series of group homes designed to place
homeless men or women right off the streets and on the path out of homelessness. Additionally,
the Dallas-based organization hosts an annual Christmas Angel Project, in which 500 homeless
men and women are provided with free stay at the downtown Dallas Hyatt Regency Hotel for
Christmas, and are provided with new clothes, gifts and a banquet held in their honor.
“The SoupMobile has a clear mission—to feed the hungry and provide shelter to the homeless,”
said L. Michelle Smith, President and CEO at m strategies inc. “Their story is also compelling, and
we look forward to sharing it on their behalf so that we can increase awareness and drive
volunteers and donors their way.”
Since 2003, MSI has engaged in this pro-bono program. Most recently, the agency provided
counsel for The Forth Worth Chapter of the Hispanic Women’s Network of Texas (HWNT),
specifically for its Latinas In Progress Program (L.I.P.P.). The agency has also assisted Promise
House, a teen runaway and homeless advocacy organization, with its annual "Who's Sofa Surfing
Tonight?" campaign; provided community-awareness service for at-risk youth outreach
organization Services of Hope; and created awareness to help drive ticket sales for the Dallas
Furniture Bank's recent "Top Chef" cook-off competition and fundraiser, which featured local
Chefs Casey Thompson and Tre Wilcox.
About MSI
Dallas-based m strategies inc. (MSI) is a full-service public relations firm specializing in traditional and
emerging media strategy, media training and messaging. By leveraging the relationships, influence and
credibility of conventional, social and online media to effectively communicate our clients' messages to
important stakeholders, the agency produces award-winning work for national and international accounts
of publicly and privately-held corporations across an array of industries. For more information, visit
www.mstrategiesinc.com or on Facebook at www.Facebook.com/mstrategiesinc.