5. Results Print: 6,967,468 impressions Dallas Morning News Guide Live Neighborsgo Broadcast: 165,937 viewership FOX, Good Day: October 22,2008 CW33, DFW Close-up: October 5, 2008 WFAA, Good Morning Texas: September 23,2008
6. Results Online: 212,162 circulation Pegasusnews.com KERA.org Art & Seek Calendar Dallas Observer Events Calendar CW33 Community Calendar Fox 4 Community Calendar Pending Turtle Creek News Culinary Concierge Community Connection (Airs December 9th) TOTAL IMPRESSIONS: 7,345,557 and counting
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8. Engaging Tre Wilcox and Casey Thompson as influencers lent credibility to the events theme by re-creating a friendly cook-off between the two former competitors. Their involvement in the benefit drove local awareness among the general public and increased the overall recognition for the Dallas Furniture Bank.