1. <br />FOR IMMEDIATE RELEASE<br />MEDIA CONTACT: <br />Heather Woodard<br />m strategies inc. for Creme of Nature <br />214.741.2100, ext. 223<br />heather@mstrategiesinc.com<br />CREME OF NATURE IS TAKING SHINE TO THE NEXT LEVEL <br />WITH NEW RELAXER WITH ARGAN OIL <br />Offers advanced straightening performance and remarkable shine<br />JACKSONVILLE, Fla. (Oct. 18, 2010) – Creme of Nature® today announced that the Creme of Nature with Argan Oil No-Lye Relaxer has been added to the lineup of the brand’s new line of Argan Oil hair care products. Available at mass retailers and beauty supply stores nationwide in October, this is an innovative relaxer system infused with nutrient-rich, Certified Organic Argan Oil from Morocco with advanced straightening performance. It will join the five Creme of Nature with Argan Oil moisture-enriched shine products that debuted earlier this summer. It is the latest addition to the mega brand’s existing family of shampoos, conditioners and treatments with Certified Organic Ingredients. <br />“The Creme of Nature with Argan Oil Relaxer incorporates the healing, moisturizing and conditioning properties of Argan Oil to offer a relaxer to consumers that is one-of-a-kind yet affordable,” said Colomer USA Multicultural Vice President of Marketing Shawn Tollerson. “We have received a great response from consumers with the launch of the Argan Oil shine hair care products. So now, women who relax their hair can enjoy the benefits of Argan Oil during this process, from start to finish.”<br />Packaged in new, Moroccan-themed kits, the Creme of Nature with Argan Oil Relaxer will be available in regular and super strengths to meet the needs of varying hair textures. With an advanced formula, the relaxer is designed to help consumers achieve the shiny, silky straight hair they desire. <br />“Argan Oil is rich in Vitamin E, Omega-6 and essential fatty acids, and antioxidants to give it great restorative properties,” said Dr. Fran Cook-Bolden, Creme of Nature dermatologist. “These benefits address many of the concerns people have about relaxers, so I’m excited to see it added to Creme of Nature relaxers. When used correctly, relaxers can yield beautiful results.”<br />The relaxer’s creamy emollient formula is easy to mix and apply, and the kit includes the Creme of Nature with Argan Oil Intensive Conditioning Treatment and the Creme of Nature with Argan Oil Gloss & Shine Polisher, making it a complete hair care regimen. In addition to these two products, the kit will also include a neutralizing shampoo and step-by-step directions for application. <br />For more than three decades, Creme of Nature has offered a variety of great products to help women achieve and maintain gorgeous, healthy hair. For more information about Creme of Nature, please visit www.cremeofnature.com, or follow the brand on Twitter (@cremeofnature), Facebook for consumers (facebook.com/cremeofnature), Facebook for salon professionals (facebook.com/cremeofnaturepro) or via the blog (cremeofnature.typepad.com/blog/).<br />About the Colomer USA Multicultural Group<br />Colomer USA is the manufacturer of Creme of Nature®, Fabulaxer®, Lottabody®, Revlon Realistic® and Ginseng Miracle®. In addition to Colomer’s headquarters in Spain, the global corporation has facilities in the U.S., Italy, South Africa, Mexico and Ireland. The Colomer USA Multicultural Group is headquartered in Jacksonville, Florida. For more information on Colomer USA’s family of products, visit www.thecolomergroup.com.<br />###<br />