This will be the Powerpoint presentation used in the Georgetown SCS Public Relations Boot Camp on Saturday, August 23.

1. Public Relations Boot Camp

5. An Ironic Look at Public Relations Today

9. The Early Origins of Public Relations Subconscious Human needs Politics vs. “Big Business” Consumerism

11. MPPR 750 PR Textbook Effective Public Relations (9th Edition) by Scott M. Cutlip, Allen H. Center, Glen M. Broom

15. What is public relations? Publicity Public relations

16. A Funny Look at Defining Public Relations Source: Ads of the World.com

18. Not everyone is a fan

20. What public relations is NOT “Spin” In public relations, spin is a sometimes pejorative term signifying a heavily biased portrayal in one's own favor of an event or situation. While traditional public relations may also rely on creative presentation of the facts, "spin" often, though not always, implies disingenuous, deceptive and/or highly manipulative tactics . Politicians are often accused of spin by commentators and political opponents, when they produce a counter argument or position.

26. Earned Media- a Press Release Traditional Press Release Interactive Press Release

29. Earned Media- Press Kit

32. Why PR Matters - and What it Can do for You

33. Break!!

34. Getting started…a primer

35. A View from the “Trenches”

39. Advertorials

40. Advertorials

44. Examples of Public Affairs Campaigns Government Employees Regulators Elected officials Retirees Shareholders Vendors The Media Law enforcement WorldCom Bankruptcy Filing – July 19, 2002 – a “success” Wall Street

45. Examples of Public Affairs Campaigns No crisis or public affairs campaign in place to attempt to help to keep them in business Enron Bankruptcy Filing – December 2, 2001 – a “failure”

48. Careers in Public Relations