8. “Put Hot Triggers In the Path of Motivated People”
~BJ Fogg
~BJ Fogg
~BJ Fogg
9. What Causes Behavior Change?
3 elements must converge for a behavior to occur:
Motivation + Ability + Trigger
When a behavior does not occur, at least one of those
elements is missing.
10. Triggers can lead to a chain of behaviors
so...
start with the simplest effective behavior...
(in startups, this would be minimum viable
product)
11. Triggers can lead to a chain of behaviors
so...
start with the simplest effective behavior...
(in startups, this would be minimum viable
product)