9. TYPES OF TELEVISION INDUSTRY Professional / Competitive Professional / Competitive Bureaucratic/ Professional Management Based on market’s needs Based on market’s needs Tends to follow government’s needs Contents B.O.D B.O.D Government Reports to Monthly Fees / limited advertisement Advertisement APBN / APBD/ limited advertisement Operational Cost Private Private APBN Investment Cable Television Private Television Government Television
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11. TRANSFORMATION OF IDEALISM INTO BUSINESS STRATEGY PROFESSIONALISM BROADCAST LAW CODE OF ETHIC PUBLIC OPINION IDEALISM BUSINESS NATIONALISM MORAL VALUES RELIGION CONSTITUTION DEMOCRACY RATINGS COMPETITIONS MARKET DRIVEN PROFIT
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14. Rating & Share HOW MUCH VIEWER WE HAVE? BIGGER IS MUCH BETTER BUT, CREATIVE MUST MEASUREABLE!!
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17. WHAT IS THE DEFINITION OF RATING & SHARE? *) Monthly household purchase of basic goods (such as: basic staple food, water, electricity, cigarettes, maid's wages, school fees, petrol, rent if paid monthly). Source: Nielsen Media Research 16% Rp. 500,000 and below E 19% Rp. 500,001 - 700,000 D 26% Rp. 700,001 - 1,000,000 C2 20% Rp. 1,000,001 - 1,500,000 C1 46% Rp. 700,001 – 1,500,001 C 10% Rp. 1,500,001 - 2,000,000 B 6% Rp. 2,000,001 - 3,000,00 A2 3% Rp. 3,000,001 and above A1 9% Rp. 2,000,000 and above A % Definition* Quintiles YEAR 2008