1. Online Outreach / Inreach Reaching Sinner and Saint

2. Martin Spriggs WELS Chief Technology Officer martin.spriggs@wels.net 414.256.3250 Links: http://www.diigo.com/list/mspriggs/online-outreach-inreach Presentation: http://www.slideshare.net/mspriggs/online-outreach-and-inreach

3. You Why are you here? What problem are you trying to solve? What is wrong with your website?

4. Online Outreach Contemplation Construction Content Coordination Collection Calibration

5. Contemplation Communications Committee Can be arm of outreach Can be stand alone and serve all boards (outreach & in-reach) Cross section Big question: “Who is your primary audience?” http://www.peacehartford.org, http://www.stonebriar.org, http://generationchurch.org Another big question: “What do you want the visitor to do?” The last big question: “What is an evangelistic website?”

6. Construction Tool selection requirements Content Management System Ease of use Distributed content management Domain name selection Options: FinalWeb ($21/month) or WordPress ($50/year domain and no ads ) Vimeo for videos, Flickr for photos

7. Content Coordination Enable content creators Think events, not institution Know your audience Create an immersive experience Keep it fresh (RSS, a content schedule) Requires planning Requires creativity What about member content? Twenty Guidelines

8. Collection What do you want from your site visitor? What can you do with their information? Privacy policy http://www.rlc-elca.org/privacypolicy.php http://www.shepherdofthehillswi.com/site/MyPage/tabid/88/ctl/Privacy/Default.aspx Solicit Feedback Use Forms http://www.jotform.com http://docs.google.com Subscription Services are best for e-newsletters / devotions http://www.mailchimp.com

9. Calibration Regular review of site performance Google Analytics Findability Track effort vs. “return” Budget for web outreach just like anything else Promote in traditional ways The website should still be the centerpiece of your digital outreach strategy Don’t do anything else until… Statistics say…

10. Online In-Reach Internal Communications the Social Networking Way

11. Social Networks What is a social network? Characteristics: Interdependency Relationship What does that remind you of? Evaluate: “A healthy church is a social church.” Evaluate: “Let us not give up meeting together, as some are in the habit of doing, but let us encourage one another—and all the more as you see the Day approaching.” Hebrews 10:25

12. Facebook 500 billion on just one network Why so popular? Plusses and minuses Personal uses for Facebook? Personal Outreach Deepen relationships Share news, life Find love Church uses for Facebook? Deepen relationships Share news Keep connected during the week Build desire for face-to-face Church in day-to-day context

13. Facebook Setup & Examples: http://welstechwiki.wels.net/page/Facebook+Pages Four Questions: http://www.blog.martinspriggs.com/?p=92 Privacy & Friendship: http://coolcatteacher.blogspot.com/2011/03/facebook-friending-101-for-schools.html?m=0 Features: http://en.wikipedia.org/wiki/Facebook_features Resources:http://www.churchoffacebook.com

14. The Table Project http://tableproject.org Interesting concept with promise for churches Free Easier to use than Facebook

15. Twitter Your message in 140 characters or less Is it for you? http://blogs.wels.net/technology/2010/03/03/is-there-a-place-for-twitter-in-your-church/ Lower priority than web, Facebook, and texting strategies Resources:http://twitterforchurches.com

16. LOL

17. Text Messaging Lingua Franca of 2011 A lingua francais a language systematically used to make communication possible between people not sharing a mother tongue A language youth group leaders need to speak Caution: Don’t try to be “one of them”, but know what channel they are listening on Uses http://ezinearticles.com/?Church-Text-Messaging---Getting-the-Word-Out&id=3644064

18. Questions