This was a research project done with specific NFL teams based on their user generated content on the teams website.

1. User Generated Content
NFL & College Football
Renee Balgobin, Vanessa Garzon, Kathleen Kielpinski, Justin LaBarbera,
Frank LoBello, Michael Spinella

2. Objective:
Calculate the effectiveness of user generated content for
football teams in the professional and collegiate level

3. What is UGC?
User generated content (UGC) is the
term used to describe any type of
content on websites that allow users
to interact with other users on the
site
Includes:
 Photo/Video Sharing  Mobile Uploads
 Social Network Live  Personal Pages
Feeds  Games
 Blogs  Chats
 Surveys  Contests
 Forums
 Podcasts

4. Twitter on Team Site

5. Fan Polls on Team Site

6. Other UGC on Team Sites

7. Advantages of UGC
User Opinions
• Users feel apart of the website and team
User Interaction
• Users are able to interact with each other, and share
opinions
Content Restriction
• Minimal restriction to what users can post, beneficial
Content Coverage
• More content and knowledge can be shared with each
other
http://blog.fedecarg.com/2008/07/27/the-importance-of-user-generated-content/

8. Disadvantages of UGC
User Opinions
•Sometimes the opinions and feedback from fans
might spark arguments and be very aggressive
Content Restriction & Coverage
•Sometimes the content could be malicious or
inappropriate. These types of content could give
the team a bad reputation
Credibility & Quality Issues
•Information posted is not as credible than if
posted by the official site

9. Collegiate Teams UGC

10. Collegiate Teams UGC
16
14
12
10
8
6
4
2
0

11. Most & Least UGC
(Collegiate - ACC)
 Most UGC: Clemson – 7
 Least UGC: Boston College - 2
Pages views per User Bounce Rate Time on Site (mins)
Georgia Tech 2.2 53.5 2:58
Duke 2.9 42.8 3:32
North Carolina University 2.1 65 2:41
Virginia Tech 2.3 46.4 2:44
Virginia University 2.5 45.9 2:29
Miami University
Clemson 3.9 35.4 3:21
Wake Forest 3.2 38.9 2:11
Maryland 2.4 42.1 1:57
Florida State 2.2 42.4 2:15
North Carolina State 2.6 28.9 2:47
Boston College 2.4 51.7 2:06

12. Most Effective ACC Team Page
Clemson Tigers
 One of the only few collegiate team sites in ACC with a
personal page
 Has “Fan Zone” section where users can access social media
sites
 Site is clean, not cluttered, and easy to use

14. Least Effective ACC Team Page
Boston College
 Only has two forms of UGC
 Contains links too off site UGC & social networks
 Unlike Clemson, BC does not have anything in which a page viewer can
interact with
 Cluttered homepage

16. NFL – User Generated Content

17. NFL Teams UGC
35
30
25
20
15
10
5
0

18. Most Effective NFL Team Page
Philadelphia Eagles
 Has every aspect of UGC recorded, except YouTube link
 Website is extremely developed, makes interaction with users very
easy
 Displays multiple links for the same page
 Personal page allows users to post and share photos/videos

20. Least Effective NFL Team Page
Minnesota Vikings
 The Vikings were the least effective team concerning Alexa
 According to Alexa, the Vikings had the lowest views on the
team site, bounce rate, and minutes on the site

22. NFL &Facebook
 According to Alexa, Facebook is
number 2 traffic rank in the U.S.
under Google
 Some teams that lack in UGC and time
spent on site, have extremely developed
Facebook pages
 Facebook is so easy and interactive, that
users don’t feel the need to leave the
site
 News and information comes right onto
the persons news feed

23. NFL & Social Media
http://www.sportsbusinessdaily.com/Daily/Issues/2011/09/09/NFL-Season-Preview/Facebook-Twitter.aspx

24. Dallas Cowboys
Page View/User: 3.64
Bounce Rate: 36.5 3,470,557 Facebook “Likes”
Minutes on Site: 6.05
• Average data from Alexa • Have the highest number of
compared to all the other NFL “likes” out of all NFL teams
teams • Includes
• Only has 7/13 aspects of UGC contests, forums, photo/video
sharing, and more

27. NFL vs. College Teams
SIMILARITIES:
•Various UGC
•Using social media over actual team site
•Time spent on site is minimal
•Social media links and offsite UGC are most popular among
teams

28. NFL vs. College Teams
DIFFERENCES:
• NFL has more visits than ACC
• NFL – more time spent on site
• Social media has more of an impact on NFL
• The NFL pages are “stickier”
• NFL teams offer more games and contests
• College teams focus more on information and statistics
• NFL team websites offer more entertainment, UGC, and
information

29. Conclusion:
 UGC sometimes does play a factor in
Alexa data
However:
 In most circumstances, fan base
generates higher Alexa statistics
 Design of the website also keeps users
engaged, preferably sites that aren't
cluttered
 Social media can keep users from
visiting official sites