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Social Media & Employee Engagement

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Michael Specht
Michael Specht

The slides of a talk I gave for the Australian Metals & Mining Association in May 2010. Looking at home social media/enterprise 2.0 can help drive an engaged workforce.

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Social Media and Employee Engagement The Secret Weapon
Who Am I?
 
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Employees feel valued when:
[object Object],[object Object],Employees feel valued when:
[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT IS SOCIAL MEDIA ,[object Object]
Conversations
Relationships
 
Social media is more a state of mind than a technology
[object Object],[object Object],[object Object],[object Object],[object Object]
Enterprise 2.0 is social media inside the firewall
Companies have secrets
But employees should not have secrets
Mr Enterprise 2.0
S earch L inks A uthorship T agging E xtensions S ignals
Enterprise 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Social Media:
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Now for the bad news Not automatically, it is harder than that!
But worth the effort 14% 6% Source : “ Does the Stock Market Fully Value Intangible? Employee Satisfaction and Equity Prices”, Alex Edmans Wharton School December 2007 vs
IMPLEMENTATION ,[object Object],[object Object]
Who Drives Enterprise 2.0 The 2.0 Adoption Council Survey 2009
How does this fit together? Collaboration Transparency Trust Authenticity Blogs X X X Wikis X X Tagging X X Social networks X X X X Bookmarking X Microblogging X X X X Video & Audio X X X X
Implementation Steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: 5 Major Challenges Organizations Face Regarding Social Software , Gartner, 2008
Cultural Change
Social Media Policy ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE STUDIES ,[object Object],[object Object]
Graduate Programs ,[object Object],[object Object]
Oil & Gas Industry ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Microsoft and Accenture Oil & Gas Collaboration Survey 2010
Big Pond ,[object Object],[object Object],From an employees point of view, Jase, Steph & myself do feel more engaged. We are giving the ‘faceless corporation’, a face and are showing that we do care about what people say and think about us. Its not always an easy task, but it is one that we enjoy. Honestly, I look forward to coming into work and interacting with the twitterverse. We can only get bigger and better!
In Summary ,[object Object],[object Object],[object Object]
[email_address] Twitter: mspecht

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