1. Thanks for coming along to the 2009 Innovation Days Roadshow. This document provides you with a
list of resources and websites to complement the sessions you have attended. If you do have a need
for more information than is provided here, please subscribe to our blogs and twitter feeds, and you
can always email us.
Regards,
Catherine Eibner http://blogs.msdn.com/ceibner/ http://twitter.com/ceibner
Dave Glover http://blogs.msdn.com/dglover/ http://twitter.com/dglover
Sarah Theiss http://blogs.msdn.com/auspartners/ http://twitter.com/sarahetheiss
Shane Morris http://blogs.msdn.com/shanemo/ http://twitter.com/shanemo/
The Age of User Experience
Shane Morris
In an age where your competitor is one click away, "user experience" has become a watchword for
attracting and retaining customers. Shane Morris will kick off with a whirlwind tour of emerging
opportunities for delivering innovative customer experiences.
Links
Microsoft /web http://www.microsoft.com/web/
Microsoft Web Platform http://www.microsoft.com/web/downloads/platform.aspx
Design at Microsoft http://www.microsoft.com/design/

2. Customer Touch-Points
Dave Glover
Learn how Microsoft helps you to create products and services that are integral to customers' lives -
from social experiences with Microsoft Surface to mobile experiences on Windows Phone.
Links
Internet Explorer 8 http://www.microsoft.com/ie
IE Accelerators http://www.microsoft.com/windows/internet-
explorer/features/faster.aspx
Drive.com.au Accelerator http://www.drive.com.au/activities/
IE Web Slices http://www.microsoft.com/windows/internet-
explorer/features/easier.aspx
Grays online (web slice and visual http://www.graysonline.com/Search.aspx?q=diamond+ring
search)
Messenger Web Toolkit http://dev.live.com/
Dolly Web messenger http://dolly.com.au
Windows Touch http://www.microsoft.com/windows/windows-
7/features/windows-touch.aspx
Microsoft Surface http://www.surface.com
Windows Mobile Development (see http://www.codemasons.com.au and
developer links below) http://blogs.msdn.com/dglover/archive/2009/08/25/getting-
started-with-windows-mobile-6-5-widget-development.aspx
Getting started with Windows http://blogs.msdn.com/dglover/archive/2009/08/25/getting-
Mobile 6.5 Widget Development started-with-windows-mobile-6-5-widget-development.aspx

3. Innovation on the web with Microsoft Silverlight
Shane Morris
Next generation consumers don't want to merely consume your services, they want a conversation.
Hear how Silverlight is enabling Australian companies to deliver unique, compelling and most of all
interactive services on the web.
Links
Silverlight http://www.microsoft.com/silverlight/
Smooth Streaming http://www.iis.net/media
Silverlight Deepzoom http://rubrik.ch.msn.com/reportagen/zermatt.aspx
.NET RIA Services http://silverlight.net/learn/handsonlabs/
Mix 2009 (Microsoft WW Web http://www.visitmix.com
Conference)
Not just better, faster!
Shane Morris
There are two routes to success: better products, and lower costs. Game-changing tools like
Expression Blend, Sketchflow and Visual Studio 2010 allow you to envision, design and deliver your
ideas faster and cheaper - driving down costs and time-to-market.
Links
Expression Studio http://www.microsoft.com/australia/expression/
and contained on this USB stick is the trial version of Expression Studio 3
Sketchflow http://www.microsoft.com/australia/expression/products/Sketchflow_Overvie
w.aspx
Visual Studio http://www.microsoft.com/australia/visualstudio/

4. Drawing a crowd
Shane Morris
Drive revenue and manage traffic with Microsoft's range of advertising platforms and tools, from
Microsoft Advertising, to Bing and beyond.
Links
Microsoft http://community.microsoftadvertising.com/blogs/analytics/archive/2009/09/23/
LookingGlass microsoft-lookingglass-helps-businesses-catch-the-social-media-wave-at-
advertising-week-2009.aspx
Microsoft http://advertising.microsoft.com/ad-network
Advertising
Search Engine http://www.iis.net/extensions/SEOToolkit
optimisation
toolkit
Partnering with Microsoft
Sarah Theiss
Being excited by the technology is one thing – but are you really going to have a successful business
when you partner with Microsoft? Find out about the resources available and where to go from
here.
Microsoft Partner www.microsoft.com.au/partner
Network (MPN)
Microsoft WebsiteSpark http://www.microsoft.com/web/websitespark/default.aspx
Microsoft BizSpark http://www.microsoft.com/bizspark/
Partner Marketing https://www.partnermarketingcenter.com/en-
Centre – web campaign au/ActivityCenter.aspx?CampaignID=134
materials
Web Presence Resources https://partner.microsoft.com/Australia/40094542

5. Need help? 13 20 58 option 4, or sppartnr@microsoft.com
MPN ISV Resources https://partner.microsoft.com/Australia/40011939
Empower Program https://partner.microsoft.com/Australia/40011351
Application https://www.isvappcompat.com/
Compatibility Resources
and sign up
PDC Highlights
Dave Glover + Catherine Eibner
The Professional Developers Conference (PDC) is the definitive developer event focused on the
technical strategy of the Microsoft developer platform. This session is summary of what was hot to
trot at the PDC 2009.
Links
Microsoft Professional Developers Conference (PDC) http://microsoftpdc.com/
xRM (Anything Relationship Management)
Catherine Eibner
xRM is the natural evolution of CRM. Businesses are expanding their use of new generation CRM
solutions to manage a wider range of scenarios, including asset management, prospect
management, citizen management, and many more. Microsoft CRM sits on the .NET platform and
because of that, it is much more than a traditional CRM product. Instead, think of Microsoft CRM is
as a rapid development application with out of the box CRM functionality. The purpose of this
session is to better understand Microsoft's CRM strategy and how you get to market first with world
class business solutions.
Links
Microsoft Dynamics http://www.microsoft.com/dynamics/en/us/default.aspx

6. Windows 7 and Windows Server Application Compatibility
Dave Glover
Windows 7 has shipped and it rocks, customers love it. This represents a huge business opportunity
for you organisation and a chance to delight customers. This session covers key compatibility
challenges and resources to make sure you get the "Green Light".
Links
Register your Windows 7 http://www.isvappcompat.com
Compatibility
Windows 7 and http://code.msdn.microsoft.com/Windows7AppQuality
Windows Server 2008 R2
Application Quality
Cookbook
Chris Jackson's "The App http://blogs.msdn.com/cjacks/
Compat Guy"
A Developer's First Look http://www.msdev.com/Directory/SeriesDescription.aspx?CourseId=104
at Windows 7
Windows 7 Application http://www.msdev.com/Directory/Description.aspx?eventId=1196
Compatibility Training
(very good)
Windows 7 training kit http://www.microsoft.com/downloads/details.aspx?FamilyID=1c333f06-
fadb-4d93-9c80-402621c600e7&displaylang=en
Windows API Code Pack http://code.msdn.microsoft.com/WindowsAPICodePack
Open Search Toolkit http://opensearchtoolkit.codeplex.com/
Develop for Windows 7 http://msdn.microsoft.com/en-us/windows/dd433113.aspx and
on MSDN
http://msdn.microsoft.com/en-us/library/dd378748.aspx

7. Microsoft SharePoint Server 2010 and Microsoft Office 2010
Dave Glover + Catherine Eibner
SharePoint and Office continue to be the cornerstone for Enterprise and Web collaboration and with
the 2010 releases the possibilities of extending and integrating Line of Business solutions is set to
explode . This session covers what's new for developers in SharePoint 2010 and Office 2010
including the tooling in Visual Studio 2010, simplified debugging and integration with Team
Foundation Server.
Links
Visual Studio 2010 and .NET http://channel9.msdn.com/learn/courses/vs2010/
Framework 4 Training Course
Getting Started with http://blogs.msdn.com/erikaehrli/archive/2009/10/19/getting-
SharePoint 2010 started-with-sharepoint-2010-for-developers-new-office-2010-and-
sharepoint-2010-beta-developer-centers.aspx
Office 2010 and SharePoint
2010 (Beta) Developer
Centers
Visual Studio 2010 and .NET http://channel9.msdn.com/learn/courses/vs2010/
Framework 4 Training Course
Windows Azure
Dave Glover
Windows Azure and Cloud Computing come of age!! Understand the new platform announcements
from the PDC and step in to the brave new world of utility computing
Links
Windows Azure http://www.microsoft.com/windowsazure/
Azure training kit http://www.microsoft.com/downloads/details.aspx?FamilyID=413E88F8-
5966-4A83-B309-53B7B77EDF78&displaylang=en

8. Windows Marketplace for Mobile - Show me the money!!
Dave Glover
Are you building for Windows Mobile? Then Windows Marketplace for Mobile will make it easy to
manage and distribute your applications, and directly connect you with millions of Windows Mobile
users worldwide. This session overviews how to get on board and start doing business on the
Marketplace.
Links
Windows Phone http://www.microsoft.com/windowsmobile/en-au/default.mspx
Windows Marketplace http://marketplace.windowsphone.com/Overview.aspx
Code Masons Guild http://www.microsoft.com.au/windowsmobile/developer/
Partnering with Microsoft
Sarah Theiss
Being excited by the technology is one thing – but are you really going to have a successful business
when you partner with Microsoft?
Links
Microsoft Partner Network www.microsoft.com.au/partner
(MPN)
Microsoft WebsiteSpark http://www.microsoft.com/web/websitespark/default.aspx
Microsoft BizSpark http://www.microsoft.com/bizspark/
Partner Marketing Centre – https://www.partnermarketingcenter.com/en-
web campaign materials au/ActivityCenter.aspx?CampaignID=134
Web Presence Resources https://partner.microsoft.com/Australia/40094542
Custom and Web https://partner.microsoft.com/Australia/40043718
Development Solutions
resources

9. Need help? 13 20 58 option 4, or sppartnr@microsoft.com
MPN ISV Resources https://partner.microsoft.com/Australia/40011939
Empower Program https://partner.microsoft.com/Australia/40011351
Application Compatibility https://www.isvappcompat.com/
Resources and sign up
Acquiring Microsoft software On Premise (ISV Royalty program)
for your customers https://partner.microsoft.com/Australia/40012214
Hosted by Partner
https://partner.microsoft.com/Australia/productssolutions/product
spartnerhostedservices
Hosted by Microsoft (via Telstra)
https://partner.microsoft.com/Australia/productssolutions/product
sonlineservices