Design is much more than a slick visual presentation. It's really a process for creatively solving your business problems. User-centered design helps the people buying and using your software feel confident that what you make will meet their needs.
There are logical, repeatable concepts that can be applied universally to better solve problems. Just like there are laws of physics, design shouldn't be a mysterious black box.
9. Elizabeth Boling:
"Designer” does not mean “artist” – though lots of
people want to think it does. The job of a designer
is not self-expression, it’s problem-solving."
10. Same
DESIGN AS diffe
rent
skill,
PROCESS result
design AS
OUTCOME
14. THE UX STACK
Purpose Audience Content Design Technology
WHAT GOAL ARE WE WHO DO WE NEED TO WHAT FEATURES DOES THE WHAT IS THE BEST WAY TO HOW IS THE MESSAGE
TRYING TO ACHIEVE? ACHIEVE THE GOAL? AUDIENCE NEED? PRESENT THE CONTENT? PHYSICALLY PRESENTED?
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51. xerc ise:
E
Design a vase
Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
52. xerc ise:
E
Design a vase
Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
53. xerc ise:
E
Design a vase
Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
54. xerc ise:
E
Design a way for people to
enjoy flowers in their home
Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
55. xerc ise:
E
Design a way for people to
enjoy flowers in their home
Exercise via Stephen Anderson (http://uxlx.23video.com/video/4689842/critical-thinking-skills-for)
57. Let’s build vs Let’s build a way
movie ratings to retain customers
58. Let’s build vs Let’s build a way
movie ratings to retain customers
Design a way for people to
Design a vase vs enjoy flowers in their home
59. Companies need to regularly ask themselves, ‘Are we in the
steam locomotive business, or the transportation business?’
https://twitter.com/#!/joncarroll/status/154701998082629632
67. We would like to build a new Best Buy location in Plano.
68. Traffic
Income
Population
Retail Sales
Property Search
Retailer Search
69. Data filter overlays
Traffic
Income
Population
Retail Sales
Property Search
Retailer Search
Map-based search
70. Begin with a search for areas with high retail sales
Traffic
Income
Population
K
Retail Sales CLIC
Property Search
Retailer Search
71. Traffic
Income
Population
Retail Sales
Property Search
Retailer Search
Data overlays would
allow quick and
meaningful
visualization of
demographic data
72. Continue by mapping stores that are complements and
competitors to Best Buy
Traffic
Income
Population
Retail Sales
Property Search
Retailer Search CLICK
73. Group retailers by
store Retailer Search
types
Traffic
Big Box
Income
Restaurants
Drill down to select Population
Specialty Retailers
specific stores
Retail Sales
Property Search
Select all stores in a
category Retailer Search
74. Retailer Search
Traffic
K
Big Box CLIC
Income
Restaurants
Population
Specialty Retailers
Retail Sales
Property Search
Retailer Search
75. Retailer Search
Traffic
Big Box Bed Bath & Beyond
Income
Restaurants Best Buy
Population
Specialty Retailers Costco
Retail Sales
Dollar Tree
Property Search
Home Depot
Retailer Search
JC Penney
Kohl’s
Nordstrom
Office Max
Wal-Mart
76. Retailer Search
Traffic
Big Box Bed Bath & Beyond
Income
Restaurants K Best Buy
CLIC
Population
Specialty Retailers Costco
Retail Sales
Dollar Tree
Property Search
K
CLIC Home Depot
Retailer Search
JC Penney
Kohl’s
Nordstrom
Office Max
K Wal-Mart
CLIC
77. Traffic
Income
Population
Retail Sales
Property Search
Map locations with Retailer Search
geo-coded store
logos
78. Next, map available leases in the Plano area
Traffic
Income
Population
Retail Sales
K
CLIC
Property Search
Retailer Search
79. Traffic
Income
Property Search
Population
Available Square Footage Retail Sales
125,000 500,000
Property Search
Map by multiple Search
variables in property Retailer Search
search
80. Traffic
Income
Population
Retail Sales
Property Search
Retailer Search