People consume information on the web differently than traditional media. In an era of information overload we’ve become “grazers” of content, skimming digital channels for nuggets of information. More than ever, it’s important for individuals and organizations to be able to present ideas in a manner that can be quickly consumed, understood and remembered. The Power of Infographics is a presentation that digs into visual thinking, how organizations can learn to present their ideas visually and how infographics can be used to help achieve some common business objectives.

1. The Power of Infographics The Business of Visualization Mark Smiciklas, Digital Strategist, IntersectionConsulting.com

2. Infographics have emerged as one of the most popular and shareable forms of social content. Robin Richards – JESS3

3. Same Search ~120 days ago = 574k* * http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/

4. Why?

5. Easy to digest. Credit: http://www.flickr.com/photos/will-lion/2595497078/

6. Easy to share. Source: http://www.flickr.com/photos/webtreatsetc/5321658646/

7. They are cool.. Source: http://www.flickr.com/photos/7372907@N07/3428778556/

8. One definition. Infographics are visual representations of information, data or knowledge that present complex information quickly and clearly. Wikipedia

9. For some it means data visualization. Source: http://www.flickr.com/photos/gdsdigital/4423754587

10. For others it’s idea art. Source: David Armano, darmano.typepad.com

11. Infographic types and applications.

12. Statistics Applications: presenting company information, industry research. Source: http://www.flickr.com/photos/gdsdigital/4361707483/

13. Concepts Applications: illustrating thought leadership or philosophy.

14. Models Applications: business process, service offerings. Source: David Armano, EdelmanDigital.com

15. Cartoons Applications: ideas, concepts, scenarios, culture.

16. Information Applications: industry resources, specs, “cheat sheets”, comparisons Source: http://jess3.com/the-blog-tree/

17. Timelines Applications: evolution, progress, history, schedules. Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile

18. Getting started.

19. Explore new ways to inform. Source: http://www.flickr.com/photos/iareef/4478057025/

20. Record your thoughts. Source: http://www.flickr.com/photos/47388015@N00/5546771797/

21. Process and refine ideas. Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/

22. Create and publish.

24. Tell a story.

25. Make sharing easy.

26. Your ideas > your software.

28. Started with the idea of a weak foundation http://www.flickr.com/photos/timparkinson/2436926028/

29. That morphed into a “house of cards” http://www.flickr.com/photos/peter_roberts/4457615801/

30. Which turned into a (bad) sketch

32. Infographic ROI. Infographics are cool but also add business value.

33. Brand Awareness 1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes

34. Signals =Conversations

35. Improved Results Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY

37. In-house designer.

38. Outsource to a pro.

40. The Power of Infographics The Business of Visualization Mark Smiciklas, Digital Strategist, IntersectionConsulting.com