50+ thinkers and planners within MSLGROUP share and discuss inspiring projects on corporate citizenship, crowdsourcing and storytelling on the MSLGROUP Insights Network. Every week, we pick up one project and do a deep dive into conversations around it -- on the MSLGROUP Insights Network itself but also on the broader social web -- to distill insights and foresights. We share these insights and foresights with you on our People’s Insights blog and compile the best insights from the network and the blog in the iPad-friendly People’s Lab Quarterly Magazine, as a showcase of our capabilities. This week, our topic is MTV Music Meter. For more, see:http://peopleslab.mslgroup.com

1. crowdsourcing | storytelling | citizenship
People’s Insights: Volume 1, Issue 8
MTV Music
Meter

2. MTV Music Meter
A music discovery initiative by MTV, it lists the top 100 upcoming artistes
across genres using an algorithm that ranks artistes on the basis of their
social buzz.
Source : http://mtvmusicmeter.com , http://www.youtube.com/watch?v=0trx0w-gzmA

3. Ranking based on real-time buzz
MTV's algorithm looks at tweets, blogs, articles, streams, purchases and
other social mentions of over a million artistes, ranking them across
categories such as hip-hop, indie, rock and mainstream.
Source : http://www.mtv.com/news/articles/1654222/mtv-launches-music-meter-
artistranking-service.jhtml , http://www.bloomberg.com/news/2010-12-14/mtv-music-meter-
scans-social-media-sites-for-rising-rock-stars.html

4. Launched as an app on mobiles
It was downloadable on iOS and Android devices in March 2011. After
over a million downloads in less than a year, it released an update –
Music Meter 2.0. The app aims to increase music discovery 'on the go'.
Source : http://techcrunch.com/2012/02/15/mtv-takes-the-beta-label-off-its-music-meter-app-
for-finding-new-music/, http://www.mtv.com/news/articles/1679411/mtv-music-meter-
application.jhtml

5. Discover artistes through 'curation'
The tool aggregates upcoming artistes after leaving out popular
mainstream ones like Justin Bieber. The 'artiste snacking' allows users
to focus on discovery, offering just enough to pique their curiosity.
Source : http://twitter.com , http://facebook.com

6. Myriad benefits
Users can listen to 30-second audio samples, view photos, videos,
tweets, etc. They can 'share' artistes on social networks. It is also useful
for updates on latest music trends in a simple, clutter-free manner.
Source : http://thetechnologycafe.com/mtv-launches-music-meter-discover-share-and-listen-to-
music-on-the-go-review/# , http://itunes.apple.com/us/app/mtv-music-
meter/id419614880?mt=8

7. A platform for fresh acts
The large database increases visibility, connecting artistes with potential
fans, augmenting their fan base. It also creates revenues for them
through a 'buy MP3' option, allowing users to download the full songs.
Source : http://mashable.com/2012/02/17/mtv-music-meter-release/ , http://977music.com/
blog/2011/02/mtv%E2%80%99s-music-meter-%E2%80%93-the-perfect-spot-for-fresh-talent/

8. MTV still about music
YouTube killed the 'music video' with MTV dropping 'Music Television'
from its logo and shifting focus to reality TV. Music Meter aims to bring
back music through the digital medium, driving sponsorships and ads.
Source : http://www.iammobileapps.com/2012/02/17/wrigleys-5-gum-engages-mtvs-music-
meter-app-audience-via-mobile-sponsorship/ , http://latimesblogs.latimes.com/showtracker/
2010/02/mtv-drops-music-television-from-its-logo.html

9. The competition
'We are Hunted' has been doing exactly the same thing for a few years,
but fails to match Music Meter's reach. Billboard's 'Social 50 chart'
gauges all artistes' popularity on social media, not just emerging ones.
Source : http://www.billboard.com/charts/social-50#/charts/social-50 ,
http://mashable.com/2011/03/03/mtv-music-meter-apple/

10. Limited social engagement levels
Critics state that Music Meter's sole focus on 'discovery' hampers
engagement levels. After discovery, users need to switch to another
platform for conversations and content pegs like full-length songs.
Source : http://peopleslab.mslgroup.com

11. Music Meter working on its limitations
Music Meter has come a long way since its launch. Version 1.0 did not
filter artistes by genre. Version 2.0 added features like tour dates and
purchase of concert tickets. The plan is to go more social.
Source : http://www.mtv.com/news/articles/1679411/mtv-music-meter-application.jhtml

12. 'Discover, consume & engage' music on social
media
Album sales, TV say nothing about taste. Billboard's and MTV's social
media forays highlight the importance of discovering artistes, trends.
YouTube, Spotify hope to complete the cycle by streaming the content.
Source : http://news.bbc.co.uk/2/hi/6924150.stm ,
http://mashable.com/2010/12/14/mtv-music-meter/

13. More People’s Insights Weekly reports
Every week, we dive into one topic for discussion on the MSLGROUP
Insight’s Network and discuss insights and foresights, in three key
areas: crowdsourcing, storytelling and citizenship.
Crowdsourcing Storytelling: Citizenship
Mahindra Spark the Rise @MarsCuriosity #Kony2012
For more reports, visit: peopleslab.mslgroup.com/peoplesinsights/

14. Read People’s Lab insights and foresights
The People’s Lab team shares the insights and foresights from the
MSLGROUP Insights Network on the People’s Insights weekly blog and
the People’s Insights Quarterly magazine.
MSLGROUP Insights People’s Insights People’s Insights
Network weekly blog Quarterly magazine
50+ MSLGROUP planners We deep dive into Every quarter, we will compile
share and discuss inspiring conversations around one the best insights from the
projects on corporate project -- on the MSLGROUP network and the blog in the
citizenship, crowdsourcing and Insights Network itself but also iPad-friendly magazine, as a
storytelling. on the broader social web -- to showcase of our capabilities.
distill insights and foresights.
For more, visit http://peopleslab.mslgroup.com

15. Coming soon: People’s Insights Annual
Report
In early January 2013 we will publish the People’s Insights Annual
Report, in which we synthesize our insights from throughout 2012 and
provide foresights for business leaders and change-makers for 2013.

16. People’s Lab: Crowdsourcing Insights &
Innovation
People’s Lab is MSLGROUP’s proprietary crowdsourcing platform and
approach that helps organizations tap into people’s insight for
innovation, storytelling and change.
For more, visit http://peopleslab.mslgroup.com

17. For People’s Lab
solutions, contact
pascal.beucler@mslgroup.com